Transcript halloween_town_sponsorship_package_2007

Halloween Town
2007
To benefit the
BMC Kids Fund
Halloween Town
Halloween Town 2007
For the third year in a row, Boston Medical Center’s
Halloween Town will take the second biggest consumer
holiday by storm!
On October 27 & 28, 2007, the Seaport World Trade
Center will be transformed into a spooky wonderland
for 20,000 attendees, more specifically, toddlers to
‘tweens and their families.
With an average of over 10,000 attendees each year,
Halloween Town proved that it was the premier
Halloween event in Massachusetts. Anticipated
attendance for 2007 is 20,000 over the two days!
Halloween Town is designed to offer sponsor companies
a promotional vehicle to capture the attention of a
targeted market segment in a highly effective and
experiential event-marketing forum.
Halloween Town
An Exceptional Opportunity For Your Company
A track record of success
At Halloween Town 2006, hundreds of kids and families
crowded the Halloween Town box office before the 10AM
opening and people poured in over the entire weekend. The
10,000 attendees came from all across eastern
Massachusetts and many came from other New England
states.
Cause marketing delivers a competitive edge
When price and quality are equal, 76 percent of consumers
say they would be likely to switch to a brand or retailer
associated with a good cause.
More than 80 percent of American consumers say they have a
more positive opinion of a company that is doing something to
make the world a better place.
The primary reason companies engage in cause-related
marketing is to build deeper relationships and trust with
customers and to enhance the company's image.
Month-long promotion
Sponsors are promoted throughout September and October in
all Halloween Town materials and sponsor promotions.
Halloween Town
Mobile Program: Not Only a Customer Benefit,
but also an Employee Benefit
Selling the pumpkin coupon mobile is more than just a free
marketing opportunity and a valuable customer benefit, but it’s also
an employee benefit!!
We understand that the only way to make this program successful
in your store locations is to have your employees behind it 100%,
asking the question, “Do you want to buy a coupon mobile for $1 and
make a difference in the life of a sick child? Plus you get $175
worth of coupons!”
Depending on the size of your company, dozens to hundreds of your
employees would be eligible to win tickets to sporting events, the
latest electronic equipment, and gift cards if you participate in the
mobile program.
We will work directly with you and store managers to create a
comprehensive incentive program for your employees that meets
the unique needs of your workforce and your particular staff
configuration. Nobody will be left out of the fun or the prizes!
Halloween Town
Experience marketing at its best
Halloween Town encourages a “Brandland”
experience.
8 in 10 consumers who have participated in a
marketing experience told others about it. *
75% of consumers say that experience
marketing would make them more receptive
to a company’s advertising. *
Experience marketing significantly drives
purchase and consideration in women and
younger consumers. *
*Source:
2005 Jack Morton Worldwide Experiential
Marketing Survey White Paper
Halloween Town
Zone Sponsor: Halloween Town has seven zones including
Dracula’s Castle, Frankenstein’s Lab, Sleepy Hollow, The
Graveyard and the Pumpkin Patch. Each zone may be titled with
a sponsor name and have sponsor product placement incorporated
into the exhibit. The following entitlements are available:
INVESTMENT:
$50,000
Opportunity for a free Zone Sponsorship by participating in the highly
successful fundraising mobile campaign.
A 6,000 sq. ft. zone for corporate branding over the two-day period.
Consultations with the Halloween Town design team to create
corporate “brandland.”
Company logo on iParty promotional pieces
Company logo on all print, online and outdoor advertising and direct mail
Company logo included in all email notifications
Visibility on Seaport Boulevard in Seaport World Trade Center outside
display cases and throughout the city on street poles, if available.
Mention in all press releases
Prominent logo link on website
Ad on event map
100 tickets to event
25 tickets to R.I.P. reception
Main stage acknowledgements of company sponsorship
Halloween Town
Half Zone Sponsor: One half zone may be completely
branded and/or have sponsor product placement
incorporated into the exhibit. The following entitlements
are available:
INVESTMENT:
$25,000
Opportunity for a free Half Zone Sponsorship by participating in
the highly successful fundraising mobile campaign.
A 3,000 sq. ft. zone for corporate branding over the two-day
period.
Consultations with the Halloween Town design team to create
corporate “brandland.”
Prominent Logo Link on website
Ad on event map
Logo on all Halloween Town collateral
Company mention in all press releases
Company logo included in all email notifications
50 tickets to event
15 tickets to R.I.P. reception
Main stage acknowledgements of company sponsorship
Halloween Town
Cross-Promotional Partner: As a crosspromotional partner, a company has the
opportunity to be included on the crosspromotional pumpkin mobile to be distributed
through retailers.
INVESTMENT:
$15,000
Branded 10 X10 area within a Halloween
Town Zone
Ad on event map
Prominent Logo Link on website
Logo on all Halloween Town collateral
Company Mention in all press releases
Company Logo included in all email
notifications
25 tickets to event
Main stage acknowledgements of company
sponsorship
Halloween Town
Community Sponsor: As a Community Sponsor,
your donation will underwrite tickets to
Halloween Town for kids who normally wouldn’t
be able to attend.
INVESTMENT:
$10,000
1,250 tickets (40% off retail)
$5,000
500 tickets (30% off retail)
$2,700
250 tickets (25% off retail)
$1,150
100 tickets (20% off retail)
Halloween Town
For more information, contact:
Joanna MacDonald
617-638-8922
[email protected]
Holt Murray
617-414-2866
[email protected]