Transcript 2. E-mail Marketing Excels in Return-on-Investment

Building Your Business with
Chaé eAlerts
E-mail Marketing: The Preferred Method For Expanding
Your Reach, Relationships, and Results
*Survey conducted by smartFOCUS
This does NOT mean 62% of people will respond to eAlerts… this survey reveals that emails are the way
most people prefer to receive marketing communications, eAlerts, and product promotions.
Why E-Mail Marketing?
1. E-mail Marketing Has a Wide Reach - Email marketing can reach a
wide audience in a short period of time and allows recipients to
immediately act on messages. Campaigns can be implemented and
executed with minimal effort.
2. E-mail Marketing Excels in Return-on-Investment - Email marketing is
much more cost-effective than traditional direct mail marketing,
banner ads, or telemarketing where additional fees are incurred.
Email marketing allows links to be embedded in messages, which
drives website traffic.
3. E-mail Marketing Improves Brand Awareness and Customer Relations
Regularly delivered email messages with proper subject lines and
logos reinforce company and product awareness. Email creates an
interactive connection and nurtures quality customer relations.
4. E-mail Marketing Is Measurable - Email marketing and sales
campaigns can be measured in detail through open-up, clickthrough and conversion rates to evaluate the success of campaigns.
The data allows marketers to adjust strategies to improve future
campaigns.
*Source: L-Soft International, Inc.
The E-Mail Marketing Buzz
“Email promotions and offers generate immediate action: sales,
downloads, inquiries, registrations, etc. Informative email
newsletters and other emails send people to on-line stores and
events, prepare the way for catalogs, build awareness,
contribute to branding, strengthen relationships, encourage
trust and cement loyalty.”
“The Ad Effectiveness Survey commissioned by Forbes
Media in Feb/March 2009 revealed that email and enewsletter marketing are considered the second-most
effective tool for generating conversions, just behind SEO.”
“According to research conducted by the Direct Marketing
Association, email marketing generated an ROI of $43.62 for
every dollar spent on it in 2009. The expected figure for 2010 is
$42.08. As such, it outperforms all the other direct marketing
channels examined, such as print catalogs.”
How Chaé eAlerts Work
Step 1 Chaé Organics will send you a personalized eAlert
Step 2 You will forward the eAlert to your contacts
Step 3 Your contacts will receive the eAlert, which has been
embedded with your ZamZuu tracking information, THAT’S IT!
No writing or editing on your part, just click ‘forward’, and
you’ll receive credit when your customers shop with Chaé!
eAlert Example
TO: Your Contacts
FROM: Your E-Mail Address
SUBJECT: Be Sun & Sunscreen Safe This Summer!
Did you realize that sunscreens can actually be harmful?
Have you ever wondered why there are signs that say NO SUNSCREENS ALLOWED at specific beaches
where you can swim with dolphins?
It’s because of the chemicals in sunscreens that wash off into the water. Even when diluted in ocean
water they are considered harmful to dolphins and the whole ecosystem. Can you imagine the impact
most sunscreens have when applied directly to human skin?
To discover safe4u™ products by Chaé Organics
Click here for some great specials that include
chemical-free sunscreens that protect, hydrate, and repair your skin.
YOUR NAME
Your ZamZuu Contact Information
How To Sign-Up For eAlerts
1. Visit http://chaeorganics.com/zamzuu/emarketing
2. Fill out the contact fields:
E-mail:
Name:
Your Business Name*:
ZamZuu ID:
Phone:
3. Select ‘Subscribe’
4. Click ‘Submit’
Starting in May Chaé eAlerts will be sent to all those that have
registered with Chaé Organics. Just forward onto your
contacts to share Chaé Organics and the ToxicFree lifestyle!