Transcript to - Little Red`s Big Ideas

The Economy Stinks!
Your Marketing Shouldn’t
Download complete handouts from this session at Jodi’s blog:
www.littleredsbigideas.typepad.com
Presented by Jodi Rudick  www.advisorsmarkting.com
*And Practically FREE
Economic Impact?
7 Marketing Types
Discover Your Inner Marketer
 Quiz
How well do you agree with
these statements?
I am an experienced, seasoned and successful marketer
knowing how to track. analyze and apply trends. I can write a
marketing plan with little effort.
Marketing Manager: Possible Projects
 Expand the marketing toolkit and share with others using new and
emerging methods




Conferences
Workshops
On-line social networking site
Email lists
 Evaluate effectiveness of Current Marketing tools, report findings to
others
 Develop cross-marketing partnership
 Help create an updated media list
 Develop methods to collaborate and inspire creativity in others
 Facilitate marketing conversations with those less experienced
marketers in your local area
 Reinforce need for visual consistency
How well do you agree with
these statements?
I am a very strong and capable writer and always
follow-through on written assignments. I have
experience working with the media.
Wonderful Writers: Possible Assignments
 Track online stories that pertain to youth oriented issues
 Add your comments and promote the Camp Fire Centennial in
online “Comment Boxes
 Write letters to your editor
 Write and send a press release announcing news, celebrations, studies,
milestones
 Broaden and expand your media list to include school, community and
faith-based newsletters
 Encourage members and alumni to write stories, poems and songs
promoting Camp programs and branding messages
How well do you agree with
this statement?
I am an innovative, creative programmer and
thrive on developing new events, ideas and
activities.
Programmer: Possible Projects
 Create contests to inspire current and former Camp
customers. Advocates, members to share photos,
stories, videos about their experiences and memories
 Get creative – Develop (and share) games, events
and activities that tie into the “Call to Action”
messages
How well do you agree with
this statement?
I love talking to new people any chance I get and
especially love talking about Camp Fire – even to
perfect strangers.
Power Schmoozer: Assignments




Tell the Camp Story to anyone who will listen
Seek-out influential marketing gatekeepers
Help alumni reconnect to their Camp roots
Attend professional and personal networking events
and functions as a Camp representative
 Give your NEW business cards freely
 Wear apparel bearing the Camp Logo
 Follow-up as requested with new contacts and connections
How well do you agree with
this statement?
I’m great at motivating others and rallying the troops. As a leader I
am passionate and enthusiastic. I know how to bring out the
best in others and am not afraid to delegate.
Motivational Leaders: Possible Activities
 Develop a marketing communications team to promote
the Camp Brand
 Assess skills and strengths of team/committee members
 Match members with activities/tasks they’ll enjoy
 Set specific goals for those on your team
 Use technology to stay in touch with committee members
 Create an incentive program to reward those who meet
and exceed goals and expectations
How well do you agree with
this statement?
I am a very active and proficient online “social
networker.” (Facebook, Chatrooms, IM, YouTube,
LinkedIn, FlickR, Twitter, blogging, texting, etc)
Digital Dudes and Divas
 Establish online groups on social networking sites specific
to your local region
 Introduce new media to less savvy members
 Demonstrate ways to use various file sharing and social
networking sites
 Join groups, comment and link to those connected to Camp– both
directly and indirectly
 Develop an email list
 Capture cell phone numbers (permission-based only) for text and
mobile marketing
 Upload print ads and posters to appropriate web sites
How well do you agree with
this statement?
I am super-organized and detail-oriented. I can manage deadlines
and simultaneously juggle multiple projects, requests and
personalities.
Organizer: Possible Assignments
 Develop timelines and deadlines
 Communicate with others to insure they are following through
with assignments and activities
 Create a community-wide event schedule to avoid overlapping
events
 Offer to assist with administrative duties whenever possible
 Remember that creative thinkers are often “organizationally
challenged.” Offer to partner with creative team members.
 Mail print ads to media list developed by Marketing Manager
How well do you agree with
this statement?
I understand money and finances. I know how to measure ROI and
can insure that products are “profitable” and investments pay off.
Financial Wiz: Possible Assignments
 Develop Marketing Budget
 Help measure ROI (Return on Investment)
 Evaluate marketing options based on CPMI (cost per
thousand impressions)
The Power of Two’s
 Write down two things you want to do
before
 The end of next week
 The end of December
 This time next year
A Word from Walt -Do what you do so
well that people
can’t help but say
great things
about you!
Thank you for inviting me to your conference!
Don’t forget to turn in your white forms for FREE
webinars, electronic copies of handouts AND
Save 30% Today
Only $20
chance to win cool prizes.
Yes! I do
affordable
In-house
Training
Do you need a Marketing Plan or a
The Marketing Makeover
But I only have
4 copies left!
First come, first serve.