Transcript Food Laws (Agmark,BIS, FSSAI)

Importance of Marketing
Next
Importance of Marketing
Introduction
Marketing
Marketing is a broad topic that covers a range
of aspects, including advertising, public
relations, sales, and promotion
It is a very important aspect in business since it
contributes greatly to the success of the organization.
It is the process of introducing and promoting the
product or service into the market and encourages
sales from the buying public..
End
Next
Importance of Marketing
Introduction
Marketing
Production and distribution depend largely on
marketing.
Many people think that sales and marketing are
basically the same.
These two concepts are different in many aspects.
Marketing covers advertising, promotions, public
relations, and sales.
Sales
Sales refer to the act of buying or the actual
transaction of customers purchasing the product
or service.
End
Previous
Next
Importance of Marketing
Importance of Marketing in Business
The first importance of marketing and that is self
evident is that the consumers get an opportunity to
know about various products that are available in
the market.
Due to marketing they may have to pay a higher price
but in case, there was no marketing or advertising,
how would the consumers know about the products?
The importance of marketing industry, that employ a
large number of people, is in itself a crucial factor as
it sustains economic balance.
End
Previous
Next
Importance of Marketing
Marketing Promotes Product Awareness to the Public
Getting the product or service recognized by the
market is the primary goal of marketing. The only
means by which product can be made known is to
advertise and promote.
Various types of marketing approaches can be utilized
by an organization. All forms of marketing promote
product awareness to the market at large.
Offline and online marketing make it possible for the
people to be educated with the various products and
services that they can take advantage .
A company must invest in marketing so as not to
miss the opportunity of getting its products ,being
discovered.
End
Previous
Next
Importance of Marketing
Marketing Helps Boost Product Sales
Apart from public awareness about a company’s
products and services, marketing helps boost sales
and revenue growth.
Business will generate sales once the public learns
about the product through various means such as
TV advertisements,
radio commercials,
newspaper ads,
Online ads, and other forms of marketing.
The more people hear and see more of your
advertisements, the more they will be interested to buy.
End
Previous
Next
Importance of Marketing
Marketing Builds Company Reputation
In order to conquer the general market, marketers
aim to create a brand name recognition
This is a technique for the consumers to easily associate
the brand name with the images, logo, or caption that
they hear and see in the advertisements.
For example, some brand is known for its arch
design which attracts people and identifies the
image as brand.
For some companies, building a reputation to
the public may take time but there are those
who easily attract the people.
With an established name in the industry, a business
continues to grow and expand because more and
more customers will purchase the products or take
advantage of the services from a reputable company.
End
Previous
Next
Importance of Marketing
Advertisements
The purpose of advertising is to promote the products
and services to the buying public or the consumers and
educate the potential market about the existence of
your business commensurate to their specific needs.
Your advertisement should be addressed to the
typical customers. The captions should be
targeted to a typical buyer.
The thought should answer more of their needs and
not what you as the product or service provider wants
for them.
End
Previous
Next
Importance of Marketing
Offline Marketing
The advent of modern marketing has been very helpful
for most business, but traditional marketing is still as
effective and powerful as it used to be.
Not to be overlooked in this age of computers
and internet technology, offline marketing is still
widely used by many businesses.
Tri-media or advertising through print ads, television, and
radio have proven to be effective means of advertising
and increasing product awareness even until now.
Newspapers continue to be used actively and widely
circulated by many print media organizations where
businesses occupy portions and spaces in the Classified
Ads to introduce their products and services.
End
Previous
Next
Importance of Marketing
Online Marketing
Affiliate marketing is a common type of online
marketing where a company ties up with an affiliate or
an online advertiser that will take care of advertising
the company’s products and services to thousands of
online users.
Another example is online video campaign with a
production cost that is a lot lesser than television
advertising.
End
Previous
Next
Importance of Marketing
Online Marketing
Advantages of Online Marketing
Marketing in the virtual world is one of the tactics
that businesses now engage in. Especially for
small-scale businesses, online marketing offers
them advantageous effects
For one, it is not as expensive as the traditional or
offline marketing types. A small business now has the
chance to compete on somehow the same level of
marketing with large-scale businesses on the internet.
They can afford to pay for their business website just
as big companies do. A pay-per-click ad fee is not that
expensive compared to a whole page newspaper
advertisement.
Blogging is soliciting ideas, more like a word-of-mouth
advertisement, and it barely entails huge expenses.
End
Previous