Transcript Stop Wishing the Weight Off!

Stop Wishing the Weight Off
(and Work)!
Fitness DVD
October 31, 2010
Introduction
• Stop Wishing the Weight Off (and Work)!
– Fitness expert Tony Biggs
• Encourage clients to start working
– Improving fitness
– Focusing on shedding extra pounds
Marketing Plans
• This DVD will be developed with middle aged women
in mind
– Interested in exercise
• Limited by work and family responsibilities
• Want to have more energy
• Our spokesman, Tony Biggs, perfect for project
– Extremely animated
– Amazingly personable
– Familiar name
Market research
• Market research for project
– Careful planning has shown that women our main
customers
– These clients want to maximize their workouts
• Don’t have much extra time
• Want to look AND feel better
– Don’t want to waste money on products that won’t
deliver
Unique plans
• Our DVD should be innovative
– Not just another workout DVD
– Appeal to customers
– Provide quality and reliable service
• Confirm product works
• Recruit several women in age group
– Have sample use product
– Gather feedback
– Make necessary changes
Special plans
• Packaging
– Bright and attention-getting
– Feature actual women who have used the product
• Do not want all young models
• Need to appeal to working mothers
– Possibly have Tony Biggs on cover leading a class
– Focus on high energy
Marketing strategy
• Marketing strategy
– Use real women in advertising
– Take advantage of Tony Biggs’ notoriety
– Focus on results
• Improved energy
• Greater attractiveness
• Motivation
• Works in limited time
Product marketing
• Offer the product in key locations
– Fitness sections of video store
– Kiosk in health foods store
– Set up booths at health fairs around area
– Provide advertising at prime times
– Consider a fitness club
Conclusions
• Our motto: “Stop Wishing the Weight Off (and
Work)!”
• Excellent marketing plans
• Exciting partnership with Tony Biggs
• Always market to Real Women