Transcript american marketing association student chapter

AMERICAN MARKETING
ASSOCIATION
STUDENT CHAPTER
UNIVERSITY OF MISSOURI-ST. LOUIS
COLLEGE OF BUSINESS ADMINISTRATION
2005-2006
AMERICAN MARKETING
ASSOCIATION
 Mission
Statement:
The American Marketing Association
is an international professional
organization for people involved in
the practice, study and teaching of
marketing.
AMERICAN MARKETING
ASSOCIATION

Our principal roles are:
To always understand and satisfy the needs of
marketers so as to provide them with products and
services that will help them be better marketers.
To empower marketers through information,
education, relationships and resources that will
enrich their professional development and careers.
To advance the thought, application and ethical
practice of marketing.
To always understand and satisfy the needs of
marketers so as to provide them with products and
services that will help them be better marketers.
AMERICAN MARKETING
ASSOCIATION
Collegiate Member Benefits
Benefits of membership provide you with
opportunities for practical experience (think
resume!) as well as access to industry
knowledge and insight. The best marketers
use every advantage, and you want to start
your career with every advantage, too. Find
out how with AMA’s collegiate membership.
Collegiate Member Benefits
1. Everyday Resources
As an AMA collegiate member, you gain access
to everyday resources that can help you in the
classroom and beyond such as:
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Marketing News
AMA Collegiate Members receive eight print
issues annually, and can access all 26 issues
and archives online.
Collegiate Member Benefits
Everyday Resources
Collegiate Connection
This quarterly newsletter features
articles from recent college
graduates, industry updates, career
development information, and
chapter management articles and
tips.
Collegiate Member Benefits
2. Education and Networking
Being an AMA member
means joining a network of
nearly 13,000 collegiate
and 25,000 professional
marketers.
Collegiate Member Benefits
Education and Networking
International Collegiate Conference.
Over 1,000 of the best and brightest
undergraduate marketing students gather for
three days of learning, networking, and fun at
this annual event for AMA collegiate members
only. Chapters and individuals can earn
recognition, hear presentations from a range of
marketing experts, participate in leadership
training and networking events, and
gain valuable career information.
Collegiate Member Benefits
Education and Networking
 AMA Conferences & Seminars
The AMA offers a yearlong series of over 30
specialty conferences, bootcamps, workshops,
and hot-topic seminars. Collegiate members
can attend at a discounted rate.
 AMA Member roster
Network with professionals in your local area or
across the continent by searching the online
AMA professional member roster.
Collegiate Member Benefits
3. Experience
 Leadership Opportunities
Participating in your local collegiate and
professional chapters is a unique opportunity to
manage finances, people, projects, and deadlines the skills you'll need as a marketing
professional. Have fun while enhancing your
resume.
 Case Competition.
Gain real-world marketing experience and the
chance for recognition from industry leaders in
this exciting annual contest. Chapter teams tackle
a marketing challenge from a corporate sponsor
and are rewarded for the best ideas, research, and
plans.
Collegiate Member Benefits
4. Recognition
 Annual Chapter Awards
This prestigious program recognizes outstanding
collegiate chapters and faculty advisors for their
work and service.
 Alpha Mu Alpha
Individuals from colleges and universities with an
active AMA Collegiate Chapter are eligible for this
honorary society, which recognizes marketing
students for academic excellence.
Collegiate Member Benefits
5. Savings
 AMA Publications
Save up to 45% on subscriptions to AMA magazines,
journals, and books. You'll get in depth insights and
learn the newest developments in a range of specialized
areas.
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Marketing Management
Marketing Research
Marketing Health Services
Journal of Marketing
Journal of Marketing Research
Journal of International Marketing
Journal of Public Policy & Marketing
Collegiate Member Benefits
Savings
Bridge Membership.
Transition from collegiate to
professional membership after
graduation as a Bridge member and
save more than 50% for up to three
years.
Marketing Makes It Happen.