Transcript Not Partnering

Partnering for Success
Building Residual Revenues
Vision
Extend the core competencies for companies like:
• Web Design Firms / Graphic Design Studios
• Marketing / PR / Advertising Agencies
• IT Consulting Companies & Web Hosting Facilities
• Business Growth Advisors & Professional Services Firms
• Web Developers
• Internet Marketing Firms
• Telecom Brokers and Systems Integrators
Vision
So they can OEM, co-brand and resell into high
growth markets the following products / services:
• Web Design, Internet Marketing, and SaaS application solutions
• Traditional Marketing services
• New Media Outsourcing solutions, and
• Telecommunications Voice, Data, and IP services
Vision
With NO real:
• Investment
• NO new debt
• NO new staff
• Little to NO risk
With a Proven Player:
• With proven processes, products, and programs
Vision
Generating Life & Business Changing:
Residual Revenue Streams
Partnering
To Partner or Not to Partner
That is the Question?
Partnering
Partnering is not a choice, it’s a necessity.
Consider today’s most financially successful and thriving
companies. You’ll notice they do just that:
Partnering
Co-produce, Cross-promote, Cross-sell
Each others products and services, and even take care
of each other’s customers … Co-delivering!
Partnering
• Power in unity
• Power in sharing
• Power in helping
Each other succeed at servicing respective client needs.
Partnering
Question: Can you execute certain ideas …
products or services better with GHI or on your own?
Not Partnering
Lets look at … Not to Partner
Does it make Cents?
To allocate precious executive resources
hunting down investment capital to try to
hire seasoned staff to build a brand new
internet marketing, web design, or
application development department?
Does it make Cents?
To try and find the right staff with the domain
expertise required for the market and yet the
personalities necessary to be a cultural fit for the
organization?
– If yes, can we afford that level of talent?
– Can we price the solutions to profitably afford such investments?
Does it make Cents?
Do we know that we know how to
efficiently execute these types of projects?
– If yes, are we sure we then know how to generate profit from them?
Does it make Cents?
Can we generate enough sales into our
existing client base to justify the expenses
required to build out this new product
offering?
Does it make Cents?
Do we give up anything within our core
capabilities diverting time, attention,
money, and executive resources to the
development of this new offering?
Does it make Cents?
Are we willing to increase our sales and
marketing budgets for this new product
line to invest in and hopefully build new
name accounts around this offering?
Does it make Cents?
Do we have enough time in the budget to
eventually generate the necessary returns
to justify the allocations?
Does it make Cents?
Is our market reach wide and deep
enough to support the development costs
we will incur to build out this practice
group?
Not Partnering
• Why build your own email
marketing system?
• Why develop your own
internet marketing
department?
• Why cultivate your own
graphic design group?
• Why try to locate and
build your own low cost
offshore resources?
• Why build your own data
center?
• Why develop your own
telecom offerings?
Partnering
Why shouldn’t you continue building your markets and
domain expertise while leveraging GHI’s 90+ web,
marketing, telecom, and outsourcing products / services
And if time is ever right …
Then build YOUR own! On US!
Internet Marketing
Why spend 36 months & invest $500,000 …
and risk your own money, eating up long-awaited profits
from what you now do well, to try and staff, build, train,
develop, brand, and market your own internet marketing
department – SEO, PPC, Conversion Optimization,
Social Media and Video Optimization, Blogging …
Website Design
Why spend 24 months & borrow $150,000 …
and take on debt to staff, build, train, develop, brand,
and market your own website design department.
Website Development
Why spend 24 months & invest $200,000 …
you raised to staff, build, train, develop, brand, and
market your own website development department when
you have yet to build that market first?
Email Marketing
Why spend 18 months & invest $250,000 …
designing, building, testing, deploying, staffing, training,
developing, branding, and marketing your own SaaS
email marketing and campaign management solution.
Website Maintenance
Why spend 18 months & invest $50,000 …
designing, building, deploying, staffing, training,
branding, and marketing your own website maintenance
retainer solutions with staff who potentially aren’t
equipped to expeditiously respond to 3 day turnaround
times?
Outsourcing
Why spend years & invest $250,000 …
identifying, locating, building trusted relationships,
investing in people, skills, processes, tools, and systems
to outsource low cost website design and development
services to your marketplace?
Vendor Sourcing
Why spend years & invest $100,000 …
trying and repeatedly failing at identifying, locating, and
building trusted vendor relationships with third party
hosting providers, content management systems,
merchant services, photographers, freelance designers,
and more?
Telecommunications
Why spend years & invest $450,000 …
identifying, building relationships, and generating enough
monthly revenue to sustain telecom brokerage status
with data, voice, and IP phone vendors around the
country?
Marketing Collateral
Why spend years & invest $250,000 …
designing, copyrighting, positioning, crafting, and
identifying various value propositions for marketing
collateral … pdf sell sheets, ppts, websites, proposals,
project plans, pre-sales worksheets, talking points.
Why not just Partner with GHI
•
•
•
•
Begin extending your core
Generating high profit, residual revenues
With little to no RISK
And begin right NOW … today!
Partnering
Now lets look at … To Partner
Partnering with GHI offers you:
• Web Design resources who have created 500+ websites since 1999
• Website Maintenance experience managing more than 1,000 sites
• Organic Search Optimization knowledge that has improved company
brands and monthly revenues since 1997
• Paid Search Services generating quick returns on investment for
clients around the country
Partnering with GHI offers you:
• Blogging, Social Media Marketing and Online Video Branding
Services that go beyond traditional IM
• Email Marketing Campaign Management Systems you can OEM
• International Outsourcing resources who build websites for $300 and
provide web maintenance for $5 per hour
• Telecom products generating the most profitable residual returns
Experience
GHI is a successful partner with experience …
> 13 years building indirect sales channels
> 400+ business partners spanning 4 industries
> 70% of GHI revenue comes from Partners
We focus on markets we know YOU can delight
Creative
GHI is a successful partner who is creative …
> Low cost infrastructure creating attractive wholesale
pricing which dramatically increases partners’ margins
> Teach partners how to leverage residual revenue
streams to smooth their monthly, fluctuating cash flow
Generous
GHI is a successful partner who is generous …
> Give away millions of dollars of research, product
development, services, and best practices
> Help directly competitive firms build their own
competitive offerings from our experience, systems,
tools, and products
GHI Partners by Industry
Web firms
67
Marketing firms
24
Adv firms
14
Chambers
144
Bus growth
16
IT consulting
17
Telecom
269
…and adding 40+ every year
To Partner or Not?
Pete Kever, Co-Founder & VP,
Partner Programs
[email protected]
330-929-8878
Matt Elsey, Project Manager
[email protected]
330-730-3209
Frank Griffith, CEO
[email protected]
330-723-3136