Transcript the crs designation is

REASONS TO
BECOME A CRS
DESIGNEE
&
ATTEND CRS 210
THE CRS NETWORK
In this business there’s no denying the power
of connections. Now imagine a coast to coast
network of associates linked together by three
little letters that sum up all the education,
integrity and success its members have
attained and can achieve, CRS.
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CRS DESIGNATION & ORGANIZATION
• The Top 3 Percent - Less than 3 percent of all licensed
REALTORS® are Certified Residential Specialists
• Over 30,000 members
• Largest not-for-profit affiliate of the National Association
of REALTORS®
• Created in 1976 as the first organization to train sales
agents
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THE CRS DESIGNATION IS:
• The Symbol of Excellence
• The most rigorous residential designation
• Earning the CRS requires completing comprehensive
educational requirements, as well as providing a proven
track record of sales that are above average.
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INCOME COMPARISON
In 2012, CRS Designees earned an average of
$90,000 annually, nearly three times more than
the $28,700 the average REALTOR® selling
residential real estate earned.
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TRANSACTION COMPARISON
•
Avg. Gross
Sales/Year
Avg.
Transactions/Year
•
In 2012, CRS Designees completed an average of 18
transactions per year with average gross sales of $3.5
million annually.
REALTORS ® who worked in 2012 as sales agents
without the CRS Designation completed an average of 9
transactions annually with average gross sales of $1
million per year.
0
5
10
15
20
0
1,000,000
2,000,000
3,000,000
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4,000,000
MEMBER BENEFITS ALL MEMBERS RECEIVE…
RECOGNITION
Mark of Excellence – CRS is the highest credential awarded
to residential sales agents, managers and brokers
• Nationally recognized brand
• Use of CRS trademark and logo*
• National exposure through industry and consumer advertising
and media campaigns
• Pride in being one of less than 3% of REALTORS® holding elite
CRS credential
LIFELONG
The best in practical, hands-on residential sales and EDUCATION
marketing education tailored to your life style and learning
style
• Classroom training taught by top industry instructors
• 24/7 online courses from your home or office
• Continuing Education (CE) credit-approved course options
• Sell-a-bration® education conference (worth 16 credits in 2012)
• CRS Legend series events (worth 8 credits each)
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MEMBER BENEFITS CONTINUED…
CLIENT
REFERRALS
CRS agents look first to other CRS agents for client referrals
• CRS Membership Referral directory*
• Photo in online ”Find a CRS” referral directory*
• CRS Connect on Facebook, LinkedIn, YouTube , Google+, Twitter and
other social media sites
• Access to global market with CRS trained agents
INFORMATION
Stay on top of best practices and industry trends, manage
your risk and share ideas to find solutions for every aspect
of your business
• CRS.com – new design and expanded content
• The Residential Specialist bi-monthly magazine
• Webinars on hot, timely topics; live or recorded
• CRS Community with tips, and trends and topics of interest
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MEMBER BENEFITS CONTINUED…
BUSINESS TOOLS
Marketing and business resources to help you
grow your business
• Customizable Your Home newsletter for buyers and sellers
• Advertising and marketing support – template ad slicks, postcards, fliers,
brochures, and more*
• Read and distribute the latest news releases
GRASSROOT
CHAPTERS
Tap into local training, networking, community service
and social events for CRS agents
• 57 CRS chapters nationwide; managed by local members
• Local education, programs and events
• Community service opportunities
• Promotion of CRS brand in your market
*CRS Designees Only
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BROKER BENEFITS
•
•
•
•
•
Why should your agents earn the CRS?
CRS Designees earn higher incomes, which boosts
your bottom line
CRS Designees receive better training, so you have
less liability and risk
CRS Designees are more professional, which reflects
positively on you and your company
CRS Designees provide better service to their clients,
enhancing the image of your company
CRS Designees are better educated through CRS
Courses and learn to be better equipped to face the
challenges of the market
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DESIGNATION REQUIREMENTS
Options
Production Requirements
Option A
75 transactions within any five years
OR
$25 million within any five years
Option B
25 transactions (with no time frame)
OR
$8 million with a minimum of 10 transactions within any 2 years
Pro-Program
Managers
150 Transactions
OR
An average of $1 million per year of experience with a minimum of 40 transactions
(i.e. 10 years=$10 mil, 15 years = $15 mil, 25 years=$25 mil, etc.)
Directly oversee a minimum of 400 closed residential transactions
OR
Directly oversee $80 million in closed residential transactions
OR
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Have 4 years of real estate management
experience
DESIGNATION REQUIREMENTS CONTINUED
Options
Core Education
Requirements
Elective Requirements
Option A
32 Credits,
32 Credits
16 Credits Must Come from CRS
Classroom and CRS eLearning Courses
Option B
48 Credits,
32 Credits
16 Credits Must Come from CRS
Classroom and CRS eLearning Courses
Pro-Program
*To qualify individuals must be
licensed for a minimum of 10
years.
Managers
16 Credits,
N/A
All Must Come from CRS Classroom and
CRS eLearning Courses
48 Credits,
32 Credits
16 Credits Must Come from CRS
Classroom and CRS eLearning Courses
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DESIGNATION REQUIREMENTS CONTINUED
A total of 32 Elective Credits are required for Managers
and Options A & B.
Choose from the following additional CRS education:
• CRS Classroom Courses (8-16 credits each)
• National Association of REALTORS® Courses (8-16 credits each)
• eLearning Courses (8 credits each)
• Additional Production (8 credits)
• Bachelor’s Degree OR any one of a variety of Designations (16
credits each)
*Be sure to consult the Council’s website at www.crs.com for the most
up-to date options and a complete list of courses.
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CRS REFERRAL COURSE (CRS 210) WILL:
•Teach you six ways to DOUBLE YOUR
REFERRAL BUSINESS
•Show you how to BUILD AND MAINTAIN a
referral-based business
•Give you five ways to RECAPTURE PAST
CUSTOMERS and clients
•Teach you how to PRIORITIZE YOUR
DATABASE
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CRS 210 STUDENT TESTIMONIALS:
“My favorite suggestion was to work with our top 100 clients. I had always felt
there was business flying out the back. This class taught us practical
techniques on how to work it!” - Dustine Gallagher, San Diego, CA
“As with the other CRS course, the Referral [course] centered around
information that I will use in my every day business. The content was broken
down well, so that I have already been able to put some changes in place.” Maggie Stark, CRS, Lafayette, IN
“This course has shifted my direction to really focus on "A" type referrals. They
must have proper care and feeding to produce the desired results. Relatives
must also be shown how to provide referrals as well.” - Jerry Dobrzyn, CRS,
Newark, DE
“My business is already set up to be by referral. This course helped me identify
how to narrow my focus to the highest and best use of my time, energy and
money.” - Gina Moore, CRS, Tucson, AZ
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CRS 210 COURSE INFORMATION:
Date: [Insert date of course]
Location: [Insert location of course]
[Insert Address]
Tuition: [Insert tuition here]
How to register: [Insert phone number, e-mail, etc.
here]
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THE CRS JOURNEY NEVER ENDS
So follow in the footsteps of other successful
REALTORS®. Earn your CRS Designation, then
leverage the benefits that accompany the
Designation to continue on your path.
Because for ambitious, hardworking residential real
estate professionals, the journey never ends.
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THANK YOU!
For more information on the
CRS Designation, please visit
www.crs.com.
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MARKETING