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CREATING A DIVERSIFIED
DIGITAL MARKETING PORTFOLIO
DARIO DULIC
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
ACCENT?
CONTENT GOES HERE
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
TODAY WE WILL COVER:
Marketing Management IN vs OUT
 Elements of diversified digital portfolio
 How to identify vendors that best fit your organization
 How to Budget for todays digital landscape
 Learn how to create highly targeted social media campaigns
 Talk about some
trends andGOES
discuss web
traffic
CONTENT
HERE
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
[INHOUSE]
[CONTENT
OUTSOURCE
GOES HERE]
[HYBRID]
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
HOW TO STRUCTURE YOUR BUDGET?
CONTENT GOES HERE
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
PPC
AD STRUCTURE
 BUY YOUR NAME OR NOT?
 WHAT ARE VENDORS DOING?
 ACCOUNT
OWNERSHIPIP HERE
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 DISPLAY & REMARKETING STRUCTURE
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
SOCIAL MEDIA
HIGHLY TARGETED
 FOCUS MORE $
 POWER EDITOR
CONTENT
GOES
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 54%
 SEGMENT
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
SOCIAL MEDIA
TWITTER ADS
ZIP
@
1%
CONTENT GOES HERE
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
SOCIAL MEDIA
CONTENT GOES HERE
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
DO NOT FORGET EMAIL
SEGMENT ADS
 EMAIL AND TEXT
 CREATIVE SUBJECT

CONTENT GOES HERE
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
… none of this matters unless you have good foundation
RESPONSIVE WEBSITE
 LANDING PAGES
 CALL TO ACTION
 PHONE 800
CONTENT
GOES HERE
 CALL JOURNEY
 SHORT FORMS
 NO HOMEPAGE LINKS
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
BLOG
WORDPRESS, TUMBLR, … LINKS (utm)
 BEST TO INTEGRATE
 CONTENT VS CONTEXT
 RELEVANT
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 OEM, LOCAL, ...
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
CONTENT
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EXPERIMENT, MEASURE, ADJUST... REPEAT
EXPERIMENT, MEASURE, ADJUST... REPEAT
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
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Pages/Session, Bounce %, source/medium
Campaigns
# Leads
- Sales and
Service/Conversion
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# Phone Calls from distinct campaigns
Spend & Clicks per AdGroup
CTRs
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
WHAT ELSE IS HAPPENING IN CYBERSPACE?
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Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
WHO TO WORK WITH?
ALL WE HAVE TALKED ABOUT HERE TODAY YOU
NEED TO TO HEAR FROM VENDORS, AND MORE...
UNDERSTAND
FULL CYCLE
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HERE
COMPANY SIZE
SALES, TECH, PERFORMANCE MANAGER
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
Thank you for joining my session!
CONTENT GOES HERE
Dario Dulic | Westboro TOYOTA | Marketing and Technology | [email protected]
CONTACT INFO
Full Name: DARIO DULIC
Company: Westboro TOYOTA
Job Title: Marketing and Technology
Email: [email protected]
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