Transcript Smart Marketing for Smart Investing Workshops

WORD OF MOUTH MARKETING
WORD-OF-MOUTH MARKETING
(WOMM)
A great way to market
From:
 Building
a Buzz:
Libraries &
Word-of-Mouth
Marketing by
Peggy Barber
and Linda
Wallace
Quote from
George Silverman
Why is WOMM so
powerful?
•It’s real and immediate
•It’s personal – not a pitch
•It’s honest
•It’s catching
•It’s customer driven
Tips for Using WOMM Successfully
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Greet people by name
Give them superb service
Initiative conversations
Listen
Find ways to make them feel special
Invite their participation
Be flexible
Teach them how to fish
Be respectful
REMEMBER WHEN?
All
Aboard
Gather Testimonials
•Be alert for opportunities to do buzz
marketing (WOMM).
• Start with a question.
• Put something in their hands – a bookmark
– to reinforce your message.
• Make “Tell Your Friends” your mantra
• Be especially nice to new customers. They
are more likely to tell others.
• Collect testimonials.
• Share stories about satisfied customers.