Transcript Slide 1
USDA Oversight of Beef Checkoff Program
Agricultural Marketing Service
Research and Promotion Programs
Beef Checkoff Program
Purpose
Strengthen the position of beef and
beef products in the marketplace
Maintain and expand existing uses
Develop new markets and new uses
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The Act, Order and Regulations
Beef Promotion and Research Act
• Producer initiated
• Passed by Congress in 1985
• Gives legal authority
• Changes require Congressional
Action
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The Act, Order and Regulations
Beef Promotion and Research Order
• Required by the Act
• Basic framework of program
• Contains provisions required by the Act and
permissive provisions
• Board recommends changes
• USDA amends via rulemaking
• May require referendum
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The Act, Order and Regulations
The Regulations
• Rules of the program (collection
and remittance procedures, etc.)
• Board recommends changes
• USDA amends via rulemaking
• No referendum required
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USDA’s Oversight Role
• Develop and implement federal
regulations.
• Review and approve all program audits,
budgets, contracts, advertisements,
producer communications, and projects
as well as any amendments.
• Ads must follow USDA, FDA, and FTC
guidelines.
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USDA’s Oversight Role
• All information must be factual and based on
defendable and supporting documentation.
• USDA policy prohibits disparaging or making false
claims against other commodities.
• Ensures programs comply with the Act and Order.
Agricultural Marketing Service
USDA’s Oversight Role
• Respond to inquiries from Congress, other government
agencies, industry representatives and other interested
parties.
• Represent Board before other government agencies (FDA,
FTC, FAS, FSA, etc.).
• Coordinate Freedom of Information Act, litigation, and other
responses.
• Coordinate referendum and polls with appropriate USDA
agencies (FSA).
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USDA’s Oversight Role
Initiate board member nomination
and appointment process
Initiate background checks and
submits nominees to Secretary for
appointment
Secretary appoints Board
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USDA’s Oversight Role
Attend all official Board meetings
Assist the Board with compliance activities
Provide legal counsel for all checkoff related
issues.
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Board Member Responsibilities
Select officers and design committee structure
Administer provisions of Act, Order, and regulations
Develop and implement plans, projects, budgets,
contracts, bylaws, and board policies.
Recommend approval of plans, projects, and budgets
to the Secretary of Agriculture.
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Board Member Responsibilities
Align programs and funding in accordance with
the Board’s strategic plan
Receive and investigate complaints of violations
Recommend program changes to the Secretary
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Board Member Responsibilities
Ensure funds collected under the
program are only used for activities
authorized under the Act and Order
Ensure funds are not used to
influence government policy or
action-- NO LOBBYING with checkoff
dollars
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Board Member Responsibilities
Appointed by the Secretary of
Agriculture and a representative of USDA
Take your responsibilities seriously and
perform them to the best of your ability
Make decisions based on what will have
a positive impact on the entire industry
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Board Member Responsibilities
Decisions must not be based on personal interest, special
interest of other organizations; State or regional interest
of committees that you represent
Disclose any actual or perceived conflicts of interest and
do not vote on such matters
Create industry unity by communicating and supporting
Board programs and projects to QSBC’s
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Remember
Be knowledgeable about the Act, Order, and Regs.
Be knowledgeable about Board policies, bylaws,
plans, projects and budgets
It is vital that everyone works together to do what’s
best for the entire beef industry!
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