Transcript Slide 1

Education Summary / Degrees and Certifications
BA Rowan University | MEd College of NJ | MBA University of Phoenix
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2006-2009 | Vice President Global Marketing
Weather Trends International | Bethlehem, PA | www.wxtrends.com
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2003-2006 | Vice President Marketing / Chief Marketing Officer
ScreenDreamer LLC | Marlton, NJ | www.screendreamer.com
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2001-2003 | Vice President Business Development
Planalytics | Wayne, PA | www.planalytics.com
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1999-2001 | Director of Business Development
Mindcrossing | Mountainview, CA | www.maxindia.com
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1996-1999 | Vice President Sales and Marketing
HealthCast | Boise, ID | www.gohealthcast.com
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1991-1996 | Product Technology / Sales Associate
Smith+Nephew Orthopaedics | Memphis, TN | www.smith-nephew.com
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1989-1991 | Sports Physical Therapist / Athletic Trainer
NovaCare /Mercer Bucks Sports Medicine | Newtown, PA | www.novacare.com
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1983-1991 | Science Faculty – Director of Sports Medicine Curriculum
Burlington County College / Notre Dame High School | www.notredame.k12.nj.us
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1978 – Current | Basketball Official / Supervisor of Basketball Officials
IAABO Camden Board 34 | Camden, NJ | www.board34.org
• Bachelors of Arts Degree (BA) in Health & Physical Education
• 1st graduate of Athletic Training / Sports Medicine Program
• Over 2600 apprenticeship hours in Athletic Training
• Master of Education (MEd) in Athletic Management
• Graduate Assistant in Sports Medicine Department
• Worked with NCAA soccer, basketball, and baseball teams.
• Master of Business Administration (MBA) in Technology Management
• Core curriculum blended business, marketing, and technology.
• Provided the spring board for the jump from education to business.
NJ Registered
Athletic Trainer
Certified Official
International Association of
Approved Basketball Officials
Certified Strength
Conditioning Specialist
New Jersey K-12
Teaching Certificate
Responsible for all global advertising and marketing of WTI products/services to …
--Retailers
--Manufacturers
--Commodity Traders
--Golf Industry Professionals
--Weather Sensitive Industries
Part of a team that took WTI from a
start-up to profitability as the global
leader in business weather guidance
with some of the largest corporations in
the world.
CRM Expertise in deployment
and administration of
Salesforce.com, Eloqua, and
Vertical Response with over
7 years experience in using SaaS
technology.
Weather Trends is the
global leader in
year-ahead business
weather guidance.
PRODUCT DEVELOPMENT / MARKETING
Designed product strategy, product deliverable,
and executed marketing campaigns to deploy
weather guidance throughout the GOLF
INDUSTRY in conjunction with industry leader
Golf Datatech.
>> SEE PRODUCT SAMPLE
>> SEE PRESS RELEASE WRITING SAMPLE
BRANDING / WEBSITE DEVELOPMENT
Led the creative design team to architect and
deliver the online marketing presence for
Weather Trends. Provided all content creation,
design, and user experience flow for the
corporate website.
>> VISIT WEBSITE (CORPORATE)
>> VISIT WEBSITE (WEATHER PORTAL)
VIDEO CONTENT CREATION / STREAMING
From concept design to production, direction, and
delivery … specific expertise in taking audio, static slide
or video content and turning into streaming flash
downloadable content.
>> VIEW “Power of One Degree” FLASH SAMPLE
Produced and Directed by Billy Martin
Created: August 2008 | Running Time: 4min
>> VIEW COMPLETE VIDEO LIBRARY
AUDIO PODCAST CREATION
Directed and hosted a “weekly” interactive
podcast with the company’s CEO (and other
guests) to discuss the weekly impact of weather
on the retail industry. Listened to by hundreds
of WTI clients each week through the weekly
update and online through Apple’s iTunes.
>> LISTEN to SAMPLE WEEKLY PODCAST
CRM DEPLOYMENT / MANAGEMENT
Created the initial deployment of Salesforce.com (CRM)
to manage all client relationships and marketing
prospects for the company. Specific expertise utilizing
CRM to integrate with other company systems and
external marketing/sales tools like …
>> EMAIL MARKETING (ELOQUA)
>> EMAIL MARKETING (VERTICAL RESPONSE)
>> CONTENT MANAGEMENT (iCENTERA)
>> CLIENT ACQUISITION (LIVE CHAT)
CORPORATE BLOG DEVELOPMENT
Developed the corporate blogging strategy and
deployment of “The Trend Setter” to deliver
relevant content to client and prospects in the
retail and manufacturing sector.
>> READ “The TREND SETTER” BLOG
>> READ “The COMMODOTY WEATHER” BLOG
BUSINESS DEVELOPMENT / PARTNERSHIPS
Drove initial introductions, continued tactical discussions,
partnership strategy, and co-marketing development with
key industry partners to drive brand presence and
revenue generation …
>> DEMAND TEC – READ PRESS RELEASE / VIEW WEBSITE
>> SHOPPER TRAK – VIEW WEBSITE
>> GOLF DATATECH – VIEW WEBSITE
>> RETAILING TODAY-- VIEW WEBSITE
>> CASUAL LIVING -- READ CONTENT
PARTNER CO-BRANDING
Identified co-marketing opportunities with
Partners and created collateral supporting sales
materials to enhance the partnership and
revenue opportunities.
>> READ SAMPLE CPG CAT NET NEWSLETTER
>> SAMPLE MICROSITE CO-BRAND PORTAL
PRINT CREATIVE / SALES SUPPORT
Led the creative and design team to produce dozens of
print collateral and sales support pieces for the business
development efforts of the company.
>> VIEW SAMPLE PRODUCT BROCHURE
>> VIEW SAMPLE SERVICE SLICK
>> READ SAMPLE WHITEPAPER
DISPLAY ADVERTISING / MARKETING
Provided strategic direction and tactical
execution of print /display advertising in key
industry periodicals, including STORES Magazine
and Retailing Today.
EMAIL / DIRECT MARKETING
Email marketing is a KEY skill set developed over the
past 8 years. This includes the production, creative
development, client/prospect messaging and actual
campaign execution using various tools like Eloqua,
Vertical Response, Exact Target and Salesforce.com.
>> VIEW SAMPLE (RETAILER TARGETED)
>> VIEW SAMPLE (COMMODITY TARGETED)
TOOL EXPERTISE
• Eloqua
• Vertical Response
• Exact Target
• Salesforce.com
SAMPLE DIRECT MARKETING CREATIVE
Examples of creative marketing developed for various trade publications and email marketing campaigns.
Lead marketing executive for
the top advertising and
creative marketing firm for
real estate, mortgage, and
title professionals on the
East coast. Was responsible
for all client / prospect
messaging and educational
services to thousands of real
estate professionals from
Maine to Florida.
Drove the strategy and product development to create a fully integrated CRM
product for real estate professionals … utilizing the Salesforce.com platform.
Became the #1 Worldwide OEM Reseller of Salesforce.com licenses in 6 short
months. Awarded the 2005 Salesforce.com Hero Award for Customization from
over 20,000 client companies.
(read press release)
EDUCATION / PUBLIC SPEAKING
Developed various onsite and online educational
programs to teach real estate professionals key
marketing concepts and advertising strategies.
PRODUCT DEVELOPMENT / MARKETING
Led the team that developed a “custom integration”
from a real estate home browser to Salesforce.com
CRM … enabling realtors to view consumers as they
browse their website, capture leads, and create
marketing campaigns for follow-up and client
acquisition.
This development was
recognized by
Salesforce.com in 2005 as
an award winning project
taking external technology
and interfacing with the
salesforce platform.
(read press release)
Responsible for driving
revenue from retail and
manufacturing sector for
business weather
intelligence products and
services. Key retail clients
including Cabela’s , WalMart, K-Mart, and dozens of
other weather impacted
organizations.
Director of business
development efforts for
East Coast and International
markets creating demand
for “knowledge
management” technology.
Co-founding original
member of company and
executive team. Took
initial startup to market
leader in hospital
information technology.
Mindcrossing Inc. was a Silicon Valley based high
technology company focused on providing
enterprise knowledge solutions through a ready to
deploy knowledge management application called
the Mindcrossing Knowledge Xchange. The
company was sold to India bases Max Ateev.
HealthCast Inc. was formed in 1996 by an
orthopedic surgeon who assembled a team of
executives and software engineers to bring
information technology advances to health care
providers. HealthCast has always focused on the
health care sector - initially with the development
of desktop technology that accessed and linked
disparate hospital legacy systems, then with the
development of Web-based technology to
integrate granular patient information from
disparate systems and make that available to
physicians anytime, anywhere.
Managed a territory of
hospitals and surgeons
from Princeton NJ to
Philadelphia, PA
providing orthopaedic
implants, surgical
devices, and medical
technology.
Managed the Athletic
Training program for Pat
Croce’s Mercer-Bucks
Rehabilitation Center in
Newtown, PA. This was
the pre-cursor to
NovaCare Rehabilitation
in the Delaware Valley.
Smith & Nephew is an industry leader in each
of three main Global Business Units Orthopaedic Reconstruction and Trauma,
Endoscopy and Advanced Wound
Management. These businesses jointly offer
over 1,000 product ranges.
NovaCare Rehabilitation is part of Select
Medical Corporation's Outpatient Division,
a nationally prominent, locally driven
provider of outpatient physical
rehabilitation with approximately 965
locations in 37 states and the District of
Columbia.
Adjunct instructor of
Biology and Anatomy /
Physiology courses in the
pre-nursing program at
Burlington County
College.
Developed the Sports
Medicine curriculum as a
member of the science
faculty and athletic
training team. Served as
an instructor in Biology,
Physical Science and
Sports Medicine.
Now in its fourth decade, Burlington County
College serves the people and business
community of New Jersey's largest
geographic county by offering programs
from many accessible locations located in
Pemberton, NJ.
Notre Dame High School, a ministry of the
Catholic Diocese of Trenton, is a dynamic
Catholic community dedicated to
educating young women and men to
realize their full potential through a faithfilled environment, a challenging collegepreparatory program, extensive cocurricular activities and a commitment to
citizenship and service in the community.
BASKETBALL REFEREE / SUPERVISOR of OFFICIALS
Started basketball officiating in 1978 immediately out of
high school while serving high schools in the Southern New
Jersey area for over 30 years. Starting the third term as
Supervisor of Officials for Camden Board 34 with over 300
basketball referee members.
Co-founded the leading website for referee education called
REF60.com which is the home for the weekly email
newsletter called “60 Seconds on Officiating.”
Viewed by over 25,000 Basketball Officials in 45 Countries … DOWNLOAD MEDIA KIT