Transcript Presentation - TerpConnect

CityDance Web Site
Recommendations
Aqua Team
Selam Woldeamlak
Nate Starner
Graham Andrews
Paul Whitaker
Business Objectives
• Reduce costs and burden of maintaining web site
•
Increase attendance at performances and events
•
Facilitate easier online giving
•
Streamline class enrollment process
•
Improve customer service and donor relations
•
Provide better reports on site usage
Solution Approach
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•
•
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Continue site navigation/architecture work from Phase II
Choose a robust central system with a vibrant community of "plug-in"
components
o No single solution can meet CityDance's diverse needs without
expensive custom development
o "Nonprofits may be better off investing in ecosystems of vendors
that already integrate with each other, rather than a single one that
tries to solve everything."*
Shift from custom development to standard tools and services
Focus on commodity web hosting services
*CRM in the Cloud: Right for your Organization?
http://www.techsoup.org/learningcenter/internet/page12824.cfm
Updates Since Phase II
•
Continued site organization process
o
Improved on card-sorting categorizations
o
Introduced more depth to hierarchy
o
Removed duplicate menus
o
Added content from original site
Key Components
• Wordpress Content Management System (CMS) (Implemented)
• Existing Wordpress plug-ins to enhance Information Architecture and
address business needs: (Implemented)
o Navigation breadcrumbs
o Site map
o Google Analytics for reporting
o Social media links
o Google Calendar integration
o PayPal integration for handling online donations
• Ticket sales & course registration on EventBrite (Implemented)
• Customer/donor management with SalesForce
Conceptual Architecture
Streamline Web Site Update Process
• Recommendation: Use Wordpress CMS
o
Free to implement
o
Variety of templates available (some for pay)
o
Easy-to-navigate dashboard
o
Any member of organization can add content
o
Extensive plug-in/widget library
o
Robust user-community
Manage Courses and Events
•
Recommendation: Use EventBrite.com
•
Embed the course registration form in the Wordpress site with minimal
configuration*
•
Easily export EventBrite attendee list for import into Salesforce.com using
a Wizard**
* http://www.eventbrite.com/t/how-to-use-website-integration
** http://www.eventbrite.com/t/how-to-view-attendee-report
Manage Customers and Transactions
•
Recommendation: Use Salesforce.com, an industry-leading Customer
Relationship Management (CRM) web site.
•
The site provides a robust plug-in architecture:
o Integrate SalesForce.com with Wordpress using a plug-in*
o Integrate SalesForce.com with Paypal using a subscription service**
o Easily update SalesForce.com with EventBrite.com event attendee
lists***
•
Non-profits can receive 10 free SalesForce.com licenses through
SalesForceFoundation.org
* https://www.salesforce.com/form/signup/wordpress-to-lead.jsp
** http://appexchange.salesforce.com/listingDetail?listingId=a0330000002V9H0AAK
** http://www.eventbrite.com/t/how-to-view-attendee-report
Demo
•
http://citydance.paulw.us/
Recommendation Summary
•
Focus on proven and flexible services rather than custom development
•
Reduce costs and maintenance burden with Wordpress
•
Configure Wordpress plugins to assist with integrating event registration,
online donation, reporting and related systems
•
Handle online ticket sales through EventBrite.com
•
Manage customer/donor relationships with SalesForce.com