Transcript Keynote Title - Microsoft Dynamics

20 Throwback Marketing Tips
What has stuck around and how it’s changed
Cheryl Salazar| The Partner Marketing Group
1 – Marketing Lists need to be
focused
2 - Privacy policies are still
important
Generate a free policy on
http://www.freeprivacypolicy.com/
3 – Only interesting newsletters
are read
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Send to your biggest fans
Clickthroughs will help adjust strategy
Conversions (content or calls)
Clean your list (remove all the bounces)
Forward rate and how you can track it
Delivery rate should be above 95%
Include alt text for your images
4 – Email is the new snail mail
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Ask subscribers to white list you
Offer both HTML and text versions of
the email
Use short subject lines
Honor unsubscribes, it’s illegal not to
Use personalization
5 – Nurturing is still fashionable
The Rule of 45:
45% of all inquiries will buy
within 12 months. Time is the
only variable.
James Obermeyer, Sales Lead
Management Association
https://mbs.microsoft.com/partnersource/northamerica/partneressentials/guides-handbooks/MSDPartnersERPinSMBToolkit
6 – People still don’t like SPAM
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30684/The-UltimateList-of-Email-SPAM-Trigger-Words.aspx
7 - Quality Back Links matter
8 - Telemarketing still has purpose
Telescripts available on Partnersource:
https://mbs.microsoft.com/partnersource/northamerica/salesmarketing/campaigns-demand-generation
9 - Turn pictures into words
10 – Expanding to Canada?
Visit the Industry Canada website at www.ic.gc.ca. Search on companies by
categories or NAIC and get comprehensive detail about businesses.
11 - Resurrect the Direct Mail piece
12 – No more syndicated content!
13 - Refresh your logo
https://www.graphicsprings.com/
http://www.entrepreneur.com/dbimages/article/what-your-companuy-logo.jpg
14 - Reconsider your giveaways,
we have too many coffee mugs
15 – Submit Local Press Releases
16 – The Chamber of Commerce
17 – Leverage your Business
Journal
18 - Advertise on local TV or radio
19 – Local event sponsorship
20 – Tradeshows are experiencing
a resurgence
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