ORIENTATION TRAINING - SRPLN || Southern Program
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Transcript ORIENTATION TRAINING - SRPLN || Southern Program
ORIENTATION TRAINING
Relationship Marketing
Judy M. Groff
Advisory System and Program Development Leader
NCCE
DEFINITION
Relationship marketing is the process of attracting,
maintaining, and enhancing relationships with
elected officials and other key people.
Advisory Leader Roles
Ambassadors
Door Openers
Cultivators
Solicitors
Ambassadors
A role for lots of leaders
Spreading the word is the focus
Enjoy networking
Make people curious to learn more
Example:
Speak to civic groups
Door Openers
Behind the scenes workers
Will provide contact and profile information about
key leaders
Lend their name for influence
“Not what you know, but who you know”
Example:
Will call the critical person with request
CULTIVATORS
Warm-up the group
Create a setting for informal exchanges of
business to occur
Enjoy using their social circle
Example:
Hosting an annual festive event for elected officials
and other political leaders
SOLICITORS
Makes the “ask” and is usually successful
High risk so want all questions answered
Need to be very well informed
Example:
Advisory leaders go with Extension Administration to
Washington to make visits to Congressmen at their
offices.
NEEDS
What are our county Extension needs for
relationship marketing?
Are advisory leaders interested in performing
any of these roles?