Transcript Students/ under 25’s

Young people
Students/ under 25’s
How to encourage train travel
Introduction
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Three sub groups
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Commuters (<25)
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School kids
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University & college students
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Considerations
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Marketing ideas
Commuters: considerations
Commuters: marketing ideas
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Strategy: partnership with employers – encourage their
staff
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Strategy: comparing to bus/car > TRAIN IS BETTER 
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Social media
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Bill boards
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Radio ads
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Poster campaign
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Bus stops
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Traffic jam locations
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Gas stations
Rather be here?
Or there?
School children:
considerations
KIDS 
PARENTS 
- More safe for kids
- Independence for kids
- Quicker for parents
(drop-off)
School kids: marketing ideas
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At school
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Smaller kids: field trip
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Leaflets: front for kids, back for parents
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Posters
University & college students:
considerations
University & college students:
marketing ideas
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Focus on first year students
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Introduction offers (NUS-card)
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Discount, corporate with university
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Social media
Thank you for listening!
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Any questions?