Transcript TSAG Overview - Tch-Sector advisory group inc.

Tech-Sector
advisory group inc.
Tech Marketing and Corporate Structure
Advisory Services
Overview of the Business
• Consultation/Advisory Services (Tech Marketing and Corporate
Structure) for Start-Up and Growing High-Tech Organizations
• Expert “Informed Outsider” perspective remains objective
• Provides quality Strategic Management talent minus full-time burn
• Market Research and Analysis expertise, resources and services
(PreStart™) “Product to Market” validation prior to “Go to Market”
• “Go to Market” phase project-oriented services offerings
– UpStart™ Strategic Marketing package for new/start-up organizations
– ReStart™ Strategic Marketing package for existing/growing entities
• Contracted, retained on-going strategic advisory role and services
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advisory group inc.
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Our advisory services and focus
• Sales Plans
• Sales Training
• Use of Tools
• Channel Dev.
• Support Structure
• Pre-Sales Definition
• Post-Sales Definition
• Customer Feedback (CRM)
Support
Services
Sales
External Focus
Marketing
• Messaging
• Sales Tools
• Promotion
• 3rd Party Ink
Tech-Sector
advisory group inc.
TSAG
Advisory
Role
Internal Focus
Product
Development
• Market Research (Validation)
• Features & Functions
• Enhancements
• Versioning
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Our advisory services and focus
(Structuring the Organization for Success)
Corporate
Structure
Sales
Support
Services
TSAG
Advisory
Role
Product
Development
Marketing
• Investment Process
• Fiscal Health Plan
• End-Game Strategies
• Investor Relations
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advisory group inc.
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Our advisory services
(extended with the“tech-sector advisory alliance” )
Client
Consultation
Tech-Sector
advisory group inc.
Strategic Direction
Develops and Creates
Develops and Creates
Corporate Structure/Plan
Seamless resources
needed to execute
Marketing Plan/Messaging
tsaa
(Public Relations and Promotion)
(Ads, Printed Media and Graphic Design)
Tech-Sector
advisory group inc.
Seamless resources
needed to execute
(Web Site Design and New Media)
(Technical Staffing and Recruiting)
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PreStart™
Market Research and Analysis services
• Focus is on generating Target Market/Market Segment data that
clearly, either supports or invalidates, the viability of the proposed
business, product offering or new initiative
• Development of structured surveys, questionnaires and interviewing
procedures, including definition of desired analysis data to capture
• Turn-key management and resources to conduct entire Research and
Analysis projects from start to finish:
– Tele-Research staff and facilities for live survey processing
– Custom Web based survey sites, online forms and database hosting
– Detailed reports with graphical representation of the resulting data
– Recommended strategies based on analysis of the resulting data
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advisory group inc.
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UpStart™
“Go to Market” service offering
• Strategic Marketing project for Start-Ups and new initiatives
• Technology or Services Offering is developed, but the strategy for
Marketing/Packaging/Branding it is not yet adequately defined
• What the UpStart™ package delivers:
– “Blueprinting” process and document (Company itself or its offerings)
and resulting messaging to be used for all related Marketing efforts
– PowerPoint presentation reflecting the “Blueprinted” messaging
for use with strategic partners, investors and early selling situations
• 30 to 45-Day turn-around to complete and deliver
• Fixed bid project fee
Tech-Sector
advisory group inc.
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ReStart™
“Go to Market” service offering
• Strategic Marketing project for existing entities that wish to establish
new initiatives, new directions or a fresh corporate image
• Similar to UpStart™, but with less time for discovery as there is
existing Marketing history, data and materials to draw on
• What the ReStart™ package delivers:
– “Blueprinting” process and document (Company itself or its offerings)
and resulting messaging to be used for all NEW Marketing efforts
– Assistance with re-alignment or re-creation of the Marketing materials
and strategic direction to reflect the newly “Blueprinted” messaging
• 30-Day turn-around to complete and deliver the “Blueprinted” NEW
Marketing strategy and messaging (fixed bid project fee)
• Follow-on assistance to re-vamp the Marketing materials and direction
reflecting the newly “Blueprinted” strategy (fixed hourly fee rate)
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advisory group inc.
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The Marketing “Blueprint”…
• 8 to 12 Page document that serves as the definitive, organization-wide
CORE MESSAGING for the Company and its offerings
• Brief overview of the Company’s Business and the featured
Products or Services for “Blueprinting”
• Broad Market Definition and Background/Evolution to date
• Current Broad Market Conditions, “Call to Action” or “Bottom-line”
need for the Product or Service being “Blueprinted”
• Chosen Target Markets within the Broad Market (niches) to pursue
• Targeted Individuals to reach in Target Market organizations
and role in the decision to buy process)
(Title
• Concerns and Attributes of the Targeted Individuals
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advisory group inc.
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The Marketing “Blueprint”… more.
• Features and benefits of the Company, its offerings and
proposition (per offering, if applicable)
value
• The Company’s PRIMARY competitive advantages (1 or 2 only)
• The Company’s SECONDARY competitive advantages (1 to 3 only)
• The Company’s “ME-TOO” competitive attributes (1 to 3 only)
• Known advantages that the competition has over the Company
and/or its offerings (with possible counter-measures if they exist)
• Resulting “Blueprinted Messaging”:
– Main “take-away” notion when anyone encounters the Company
– Never printed or spoken verbatim in any materials or communication
– Central theme of all Marketing tools, communications and deliverables
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advisory group inc.
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The Marketing “Blueprint” process
Step 1: Structured interviews with Management (Discovery/Understanding)
Step 2: Creative sessions and confirmation of understanding
Step 3: Draft of detailed “Blueprinting” document
Review/Feedback
OK?
Not
Yet
Edits and Revisions
Yes
Step 4: Deliver final version of “Blueprinted” Marketing
messaging and detailed strategy document
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advisory group inc.
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Tech-Sector
advisory group inc.
www.tech-sector.com
e-mail: [email protected]
office: 949.495.7111 mobile: 949.689.0259