Transcript Document

www.tmhcompany.org
+993(12) 45-05-67
CONTENT:
1.
The Company description
2.
The Company purposes
3.
Areas of expertise
4.
The basic results
5.
Our potential
6.
The competence markets
7.
Our team
3.
Our clients
4.
Our experience
5.
Recommendations of our clients
6.
Contacts
www.tmhcompany.org
+993(12) 45-05-67
THE COMPANY DESCRIPTION :
TMH Company
(Turkmen Marketing Hyzmatlary)
Pattern of ownership:
Economic Society
Activity principal view :
Market condition researches
Carrying out of professional marketing researches is our direct specialization. We carry out
qualitative and quantitative researches on all territory of Turkmenistan. The wide experience and
professionalism of employees TMH Company allow to give the exhaustive marketing information.
For this purpose our command has united the most effective and checked up marketing tools
which will help to answer most pressing questions facing to your company. Our resources combine
a high hardware, high level of training of experts and an extensive operational experience..
www.tmhcompany.org
+993(12) 45-05-67
THE COMPANY PURPOSES:
TMH Company’s main objective is provide
subjects of a modern economic life with a
trustworthy information. Our purpose – is to
promote increase of competitive capacity of the
companies in the markets of Turkmenistan for
full and optimum satisfaction of inquiries of the
consumer.
One more of our purpose is development of the
market of researches in Turkmenistan. It will be
possible only in case of development and
perfection of research technologies, and also
owing to cooperation with our clients - users of
the information.
Our principles: When we told, we do.
Our clients: People whose appreciate
reliability and quality of the information.
Our concept: Think simply and
economically.
Our management: Success is a process.
To win, we work in a command.
The Philosophy of our Company develops of values
on which we build not only the business, but also
the life: honesty, trust, respect, a recognition, love.
We take pleasure in the work because we know,
that our company gives possibility to reach
desirable personal results: in realization of the
abilities, knowledge, talents, in status and respect
reception, in the material income, in professional
growth.
www.tmhcompany.org
+993(12) 45-05-67
AREAS OF EXPERTISE:
1. Market condition researches
2. Consultations concerning commercial activity and
management
3. Activity with databases
4. Data processing
Services which we offer, include:
1. the Professional trained command of interviewers and supervisors in all regions of
Turkmenistan
2. Pilot research and questionnaire preparation
3. Carrying out of a field investigation phase, including Data verification and quality
assurance
4. Data Input, verification and cleaning.
5. Data statistical processing and formatting
www.tmhcompany.org
+993(12) 45-05-67
THE BASIC RESULTS:
The basic results of research of the market are:
1. Forecasts of development of the market, estimation of tactical tendencies,
revealing of key factors of success;
2. Definition of the most effective ways of conducting a competitive policy in the
market and possibilities of a gain of the new markets;
3. Segmentation of the markets, definition of the target markets and market niches.
High professionalism, the accurate organization, reliability and quality of
performance of field works - all these advantages of our services give to clients
confidence that the information received as a result of our work authentically reflects
a picture of the market of Turkmenistan.
www.tmhcompany.org
+993(12) 45-05-67
OUR POTENTIAL:
TECHNIQUES WE OWN:
The quantitative
researches:
The qualitative
researches :
1.
2.
3.
4.
5.
6.
7.
1.
2.
3.
4.
Personal interview (F2F)
Telephone interview
Snow-ball interview
Store check
Retail census
Retail Audit
Tracking (waves)
research
8. Locating research etc.
Deep interviews
Expert interrogations
Focus groups
B2B etc.
Desk researches :
Desk research is processing
of the secondary
information.
Mix-researches:
1.
2.
3.
4.
In-home visits
Hall tests
Mystery shopping
Mystery calling etc.
Omnibus research:
Kind of quantitative
research which develops
simultaneously for several
customers.
www.tmhcompany.org
+993(12) 45-05-67
THE COMPETENCE MARKETS:
Our company renders services in collection and processing of the information for the
companies working in different markets.
FMCG и CPG
Computer and
office equipment
Industrial output
Household and cosmetic
chemistry
The tobacco market
Wide consumption
production
Auto-market
Economic
researches, etc.
www.tmhcompany.org
+993(12) 45-05-67
OUR TEAM - MAIN STUFF:
General Director: Marina Atayeva
Education: Higher
Experience in marketing researches:
2000-2008 - the Director of representative of the research
company «RAI Consultants Services LTD (Cyprus)» in Turkmenistan
2008-2013 - the head of the Center of Marketing
Researches and Analytics of MCT Agency
Since 2013 – the General director of TMH Company
The financial director/partner: Oksana Batyrova
Education: Higher (the Financier; the Economist)
Experience: More than 16 years
Expert in marketing, the projects coordinator: Pavel Spirin
Experience in marketing researches :
2008-2013 - the Marketing expert of the Center of Marketing Researches and
Analytics of MCT Agency.
Management of projects of various subjects, quantitative and qualitative
From 2013 - the marketing expert, the coordinator of projects of TMH Company
www.tmhcompany.org
+993(12) 45-05-67
OUR TEAM - MAIN STUFF:
Expert in marketing, the projects manager: Anton Rasulov
Experience:
Management
Negotiating
Consultant in safety and communication systems
Databases operator
From 2014 - the marketing expert, the manager of quantity projects of TMH Company
Expert in marketing, the projects manager: Natalya Baboshkina
Experience :
Planning
Event organization
Administration
From 2014 – personnel officer, supervisor TMH Company
www.tmhcompany.org
+993(12) 45-05-67
OUR CLIENTS:
www.tmhcompany.org
+993(12) 45-05-67
OUR EXPERIENCE:
Project name
Mass-media Research
Market Understanding /
CSD consumption
Market Understanding /
The radio
communication market
Retailer Satisfaction
Study
Market Understanding
Client
Market
Rebicon
MEDIA
Target Segment
National representative sample of
the population of Turkmenistan
Survey
Implementat
methodology
Project main goal and objectives
ion date /
and Sample
duration
size
TI; 1000
To study the consumers of the
Mass-media habits.
March-13
Coca-Cola
National representative sample of
the population of Turkmenistan at
FMCG
F2F; 1000
the age of 15-64 years of city
district
To study the consumers of the nonalcoholic CSD drinks habits.
June-13
SIAR Az
Managers on the IT/equipment for Qualitative;
Hi-Tech
communication
18 DI
To measure the market of a radio
communication, market potential,
to define barriers of transition with
analogue on digital systems
July-13
August-13
Ipsos KMG
The owners / managers / most
FMCG
accountable person of the outlet.
F2F; 150
outlets
To measure the owners / managers
/ most accountable person of the
outlet satisfaction factors from
production plants / distributors
Ipsos KMG
Males and females; ABC1 SEC; 1245 years old; Responsible for
FMCG beverage shopping; CSD
consumption: heavy, medium &
light
Qualitative;
14 FGD;
To understand consumer usage and
attitudes toward CSD category and October-13
brands in this category
Retail Census - Ashgabat Ipsos KMG
FMCG
All the retail sales points (Modern
Trade+ Traditional Trade)
Retail Census
of all outlets To determine the number of outlets
Novemberthat are
in a given territory and define each
13
selling FMCG outlet by its characteristics
products
www.tmhcompany.org
+993(12) 45-05-67
RECOMMENDATIONS OF OUR CLIENTS:
www.tmhcompany.org
+993(12) 45-05-67
OUR CONTACTS:
The address: Turkmenistan, Ashgabat, MIR 3/2,
build. 29, 1st floor, office TMH Company
Phone/fax: +993(12) 45-05-67
Web-cite: www.tmhcompany.org
E-mail: [email protected]
GD Marina Atayeva:
Mob: +993(68) 85-78-99
E-mail: [email protected]
[email protected]
Charging performance of research works for TMH Company you’ll receive exact and
a trustworthy information about volumes, structure of Turkmenistan market,
consumers and their preferences, perception of a brand and a product, efficiency of
advertising activity, competitors, possibilities of perspective development, product
improvement, and also large-scale opportunities in testing as advertising materials,
and production.
www.tmhcompany.org
+993(12) 45-05-67