Transcript Document
IMPROVING PECAN MARKETING: AN INSIDER’S VIEW WADE RAILSBACK GLOBAL BOTTOMLINE, LLC A PECAN MARKETING COMPANY IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • INTRODUCTION – WHO AM I – IDENTIFY THE TOPIC IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • CHANNELS OF MARKETING – – – – – – – – RETAIL/GROCERY GIFT PACK REBAGGER/ROASTER DAIRY CONFECTIONERY BAKERY DISTRIBUTOR EXPORT IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • WEAKNESSES – POINT OUT ONLY A FEW – OFF GRADES • STANDARD GRADE • WORMS/LARVAE • MIDGETS/GRANULES/MEAL – MARKET FLUCTUATION • INSTABILITY DRIVES THE CONSUMER TO PURCHASE OTHER NUT MEATS THAT ARE MORE STABLE – SUPPLIER/CUSTOMER DEFAULTS • RENEGOTIATION AT MARKET CHANGE • DO NOT SHIP/DRAW CONTRACTED PRODUCTS – NON STANDARDIZED GRADING SYSTEM • FANCY/CHOICE/STANDARD IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • ROOM FOR IMPROVEMENT: HOW – NATIONAL MARKETING BOARD/REPORTING ORGANIZATION • ALMONDS/WALNUTS/PEANUTS • CURRENT USDA PECAN ESTIMATES CAN BE SKEWED – EXAMPLE: ALMOND BOARD REPORTS RECEIPTS, SHIPMENTS BY MONTH AND BY REGION • BETTER CONTROL • AUDITS, STANDARDIZED METHODS AND PROCEDURES, PROMPT AND ACCURATE INFORMATION • DIRECT FOCUS ON IMPROVING THE VALUE OF THE BY PRODUCTS – THE ORGANIZATION CAN WORK WITH MANUFACTURES AND CUSTOMERS TO DEVELOP BETTER MARKETS AND CREATE NEW USERS • ASSIST THE INDUSTRY BY IMPROVING MANUFACTURING PROCEDURES AND TECHNOLOGY IMPROVING PECAN MARKETING: AN INSIDER’S VIEW – DEVELOPMENT OF A TRADE COMMITTEE • LEGAL ENTITY CREATED TO OPENLY DISCUSS: GLOBAL ECONOMIES, CUSTOMERS, PROJECTIONS AND PRICE PROJECTIONS • ALLOWS EVERYONE THE OPPORTUNITY TO PLAY FROM THE SAME SHEET OF MUSIC WITHOUT MANIPULATIONS • MAKE COLLECTIVE DECISIONS AND STRATEGIZE AS AN INDUSTRY IMPROVING PECAN MARKETING: AN INSIDER’S VIEW • CONCLUSION – THIS IS OUR INDUSTRY – QUESTIONS GLOBAL BOTTOMLINE, LLC WADE RAILSBACK 8807 RAVENSWOOD GRANBURY, TEXAS 76049 817-573-0207 PHONE 817-573-0664 FAX [email protected]