Transcript here - Business Insider

Business Insider Advertising
Specifications
Standard Banners:
Notes:
• Max Animation: 30 Sec or 3 Loops
• Logo may only be static image
Rich Media:
Notes:
•
•
•
•
•
•
Animation Length- 15 Sec
Max Panels- 4
Video Length- 30 Sec
Video Frame Rates- 24 fps
Audio- All audio must be user initiated on click. Default is mute.
Controls Required- Play, Pause, Mute/Unmute, and Volume
Other Requirements:
•
Ad unit must be clearly distinguishable from website content. This means the ad
unit must have a clearly defined border.
Flash Banner clickTAG Information:
When submitting a flash/swf banner, it is imperative that these clickTAG instructions
are followed precisely, otherwise Publisher is unable to track and report click-thrus
on creative.
Your Flash banner creative should have a button covering the entire area of the
banner that uses the getURL action along with the 'clickTAG' variable and "_blank" as
the target window parameter. Here is what the code for the button should look like:
on (release) {
if (clickTAG.substr(0,5) == "http:") {
getURL(clickTAG, "_blank");
}
}
** ‘clickTAG’ is case-sensitive. Make sure you reference it just as it appears above.
** You must use “_blank” as a parameter for get.URL. Files with “_top” “_parent” or
“_self” will not be accepted.
** Must be coded in W-Mode, transparent or opaque.
** Creative cannot contain any frame anchors.
High Impact Takeover:
Notes:
• Skin can be delivered already built or in raw form
• Total size of the skin is 1700x2200
• Total size of side panels are 384x820
• Total max image size is 330x820
• Remaining 50x820 and bottom half of the skin should be solid
color fading to white
Emails & Newsletters:
Notes:
• Images for both the Dedicated email and Newsletters may only be
.jpg or .gif format
• 3rd party ad tags are not accepted
• 3rd party impression tracking is not accepted
• Click URL may be a 3rd party click tracker
Sponsored Post:
Notes:
• Static image only
• 3rd party ad tags are not accepted
• 3rd party impression tracking is not accepted
• Click URL may be a 3rd party click tracker
Video:
Notes:
• Only :15 and :30 video is accepted
• Business Insider is VAST compliant
http://www.iab.net/guidelines/508676/digitalvideo/vsuite/vast
Additional Creative Guidelines:
• Business Insider only accepts MRC certified 3rd party ad tags
• Business Insider does not allow advertising for adult content,
tobacco products or offline gambling
• Ads may not contain adware/spyware, activeX, entrance or exit
pops, or viruses
• Ads may not include vulgarity, hate, dismemberment, sexually
explicit content, or illegal behaviors and activities
• Ads may not have messaging that is designed to mislead users
into going to a site that is unrelated to the content of the ad
• Ads may not resemble system dialogue boxes or error messages
• Ads may not have strobing animation
• All ads must be set to open in a new browser window
• Business Insider reserves the right to reject or discontinue
advertising for a product or service, for any reason
• Business Insider reserves the right to make changes or exceptions
to the guidelines at any time
Business Insider is a member of the IAB and adheres to IAB
standards and guidelines
http://www.iab.net/guidelines