Transcript Kein Folientitel

Konica Minolta bizhub 210/162
Ver. 2.0 - 25.05.2005
ISM Office Marketing Group (AP)
Contents
Table of contents
•
Market
•
Portfolio
•
Product Specifications
•
Configuration
•
Consumables
•
Sales Arguments/Highlights
•
Positioning/Competition
•
Machine Mix/Option Attachment Ratio
•
Marketing material
•
Certificates/Environmental Aspects
ISM Office Marketing Group (AP)
0
INFOTEC
TRIUMPH-ADLER
GESTETNER
LANIER
OLIVETTI
PANASONIC
XEROX
NASHUATEC
TOSHIBA
SHARP
KYOCERA MITA
KONICA MINOLTA
RICOH
CANON
Segment 1 [1~19ppm] by brand
120000
100000
80000
60000
40000
20000
2004
1st half 2004
ISM Office Marketing Group (AP)
0
INFOTEC
TRIUMPH-ADLER
GESTETNER
LANIER
OLIVETTI
PANASONIC
XEROX
NASHUATEC
TOSHIBA
SHARP
KYOCERA MITA
KONICA MINOLTA
RICOH
CANON
Segment 1 [1~19ppm] by brand
120000
100000
80000
60000
40000
20000
2004
2003
2002
ISM Office Marketing Group (AP)
0
KONICA MINOLTA
7013
RICOH Aficio 2015
RICOH Aficio 2018
SHARP AR-M 160
OLIVETTI d-Copia 16
TOSHIBA e-Studio
160
CANON iR 1210
KYOCERA MITA KM
1620
KYOCERA MITA KM
1500
CANON iR 1600
Segment 1 [1~19ppm] by model - Top 10
25000
20000
15000
10000
5000
A4 model
A3 model
ISM Office Marketing Group (AP)
Market Analysis Segment 1 [1~19ppm]
General
•
Total market in 2004: 570.858 units [InfoSource projection]
•
Konica Minolta is losing market share [23% compared with 2002]
• Canon recovered from last year!
• iR1600 sold more than 3 times more than 7013 [A3 vs A4]
• Konica Minolta7013 achieved 6.451 units [1st half 2004]
• Second Konica Minolta device Di1610 on rank 17
• Di1611 on rank 34!
• Only three A4 models in top 10 - rest is A3!
• Kyocera increased sales by 60% [ from 2002 to 2004]
ISM Office Marketing Group (AP)
Segment 2 [20~39ppm] by brand
90000
80000
70000
60000
50000
40000
30000
20000
Panasonic
Infotec
Lanier
Olivetti
Gestetner
HP
Toshiba
Nashuatec
Kyocera
Sharp
Xerox
Konica Minolta
Ricoh
0
Canon
10000
2004
1st half 2004
ISM Office Marketing Group (AP)
Segment 2 [20~39ppm] by brand
90000
80000
70000
60000
50000
40000
30000
20000
Panasonic
Infotec
Lanier
Olivetti
Gestetner
HP
Toshiba
Nashuatec
Kyocera
Sharp
Xerox
Konica Minolta
Ricoh
0
Canon
10000
2004
2003
2002
ISM Office Marketing Group (AP)
0
CANON iR 3300
NASHUATEC DSM 622
KYOCERA 2030
SHARP AR-M 205
CANON iR 3100 CN
KYOCERA 2530
Di 2510
HP LJ 4100 Mfp
RICOH Aficio 2022
CANON iR 2200
Segment 2 [20~39ppm] by model - Top 11
35000
30000
25000
20000
15000
10000
5000
2004
1st half 2004
ISM Office Marketing Group (AP)
Market Analysis Segment 2 [20~39ppm]
General
•
Total market in 2004: 500.821 units [InfoSource projection]
•
30% more placements compared with 2002
• Konica Minolta is not increasing placements!
• Konica Minolta Di2510 will achieve 12.884 units
• Second Konica Minolta device is 7222 on rank 17
• Di2011 is on rank 30!
• HP will place 16.000 units of LJ 4100mfp [1.800 € L/P, A4 Canon based]
• Kyocera almost doubled sales [ from 2002 to 2004]
•
Still only 50% print attachment ratio in monochrome sales for Konica Minolta
• One third is PostScript !
ISM Office Marketing Group (AP)
Portfolio
Development Code
•
Tenryu 1 / 2 (based on Di1611/2011)
Sales Code
•
Konica Minolta bizhub 210 and bizhub 162
Portfolio Cluster
•
Successor of Konica Minolta Di1611/7216 and Di2011/7220
•
In addition to bizhub 160, 160f, 161
Launch Date
•
June 2005
ISM Office Marketing Group (AP)
Product
Specification Overview
Speed:
21 cpm A4 crosswise / 12 cpm A3 (bizhub 210)
16 cpm A4 crosswise / 7 cpm A3 (bizhub 162)
First copy out time:
less than 7 sec. (from glass)
less than 11 sec. (via ADF)
Warm-up time:
less than 15 sec. (bizhub 210) / 30 sec. (bizhub 162)
Memory:
32 MB
Resolution:
600 x 600 dpi
Zoom:
25 - 400 % in 0.1% steps
Paper Weights:
60 - 160 g/m²
Volume:
3 - 16 K (bizhub 210)
2 - 12 K (bizhub 162)
Life Time:
300 K or 5 years (bizhub 210)
240 K or 5 years (bizhub 162)
ISM Office Marketing Group (AP)
Product
Specification Overview
Copying
• Fast first copy out time
• Large zoom range
• Image rotation
• 2-in-1/4-in1 copy
• Mixed Original
• Book separation
• Auto density adjustment
• Auto paper selection
• Shift sorting/criss-cross sorting
ISM Office Marketing Group (AP)
Product
Specification Overview
Printing
• Standard GDI printing
(bizhub 162:16 ppm at 300 dpi, 12 ppm at 600 dpi;
bizhub 210: 21 ppm at 300 dpi, 12 ppm at 600 dpi)
• Optional PCL 6 / 5e printing with IC-205
(bizhub 162:16 ppm at 600 dpi; bizhub 210: 21 ppm at 600 dpi)
• Standard USB, parallel interface
• Optional 10baseT/100baseTX
• Page Layout function (allows printing of up to 16 pages onto a single sheet)
• Watermark (7 presets, 30 additional user defined)
• Lock Job function
(secure printing with optional PCL memory)
ISM Office Marketing Group (AP)
Product
Specification Overview
Scanning
• Local Twain scanning (B/W scanning: manually and via DF-502/DF-605)
• Scan speed: 16 opm with DF-502, 20 opm with DF-605
• Scan Format: TIFF, PDF
• Scan to eMail, FTP (with optional FK-505, SU-502, NC-502)
ISM Office Marketing Group (AP)
Product
Specification Overview
Faxing
• Super G3
• Six image quality modes
• Image rotation transmission/reception
• Large capacity memory reception
• Speed dials (200), one-touch dials (27), program dials
• Fax forwarding (with optional NC-502 and SU-502)
• Simultaneous broadcasting by fax & eMail (w/optional NC-502 and SU-502)
• Internet fax
ISM Office Marketing Group (AP)
Configuration
Standard configuration
• Copy, GDI print
• Main body with 1 x 250 sheet universal cassette
• Single-sheet bypass
• USB 1.1, parallel IEEE1284 interface
• 32 MB copy/fax/GDI memory
ISM Office Marketing Group (AP)
Configuration
Options
• Original cover OC-504 (standard with bizhub 162)
• Document feeder DF-502 for 50 sheets, 16 OPM
• Reverse document feeder DF-605 + for 80 sheets Mount Kit MK-501
(for bizhub 210 only!), 20 OPM
• Auto duplex unit AD-504 (for bizhub 210 only)
• Multiple bypass MB-501 for 100 sheets
• Shifter SF-501
• Job Separator JS-503
• Paper supply unit PF-502 for 250 sheets (max. 4)
ISM Office Marketing Group (AP)
Configuration
Options
• PCL image controller IC-205
• Network interface card (iFax / scan to eMail) NC-502
• 32/64 MB copier/fax expansion memory EM-101/EM-102
• 64/128 MB printer expansion memory (local procurement)
• Mechanical counter MC-503
• Copy Desk Large SDC21 (if 1 PFU is installed)
• Copy Desk Small SDC21 (if 2 or 3 PFUs are installed)
• Stand SDC21 (if 4 PFUs are installed)
ISM Office Marketing Group (AP)
Configuration
ISM Office Marketing Group (AP)
Consumables
Consumables
•
Long life, user-replaceable consumables
•
Drum cartridge: 40 k pages *
•
Toner cartridge: 11 k pages*
•
Start-up toner cartridge: 40 k pages*
•
Consumables are compatible with Di1611/2011
@A4, 6 % coverage, 2 pages/job
ISM Office Marketing Group (AP)
Functionality / Option Matrix
SF-501
Shift Sorting
Criss-cross
sorting
PF-502
MB-501
AD-504
IC-205
NC-502
FK-505
SU-502
Yes
either PF-502
or MB-501
Yes
Duplex
PCL printing
Network printing
(210
only!)
Yes
Yes
Fax
Yes
Scan-toeMail/FTP
Yes
Yes
Yes
IFax
Yes
Yes
Yes
Simultaneous
Broadcasting
(fax, eMail)
Yes
Yes
Yes
(Yes)*
Yes
(Yes)*
Yes
Yes
Yes
Fax Forwarding
Direct
Transmission
from PC**
* when forwarding to eMail addresses
** Unimessage Pro & Unimessage I-net Portal required
ISM Office Marketing Group (AP)
Functionality / Multi-Access Matrix
Following Job
Copy
Previous Job
Copier
Copier
Copy
Printer
Network
Scanner
Fax
Local
TWAIN
Data
RX
Print
TX
RX
Orig.
Scan
Data
send
Yes
No
Yes
Yes
No
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Data RX
Yes
Print
No
Yes
TX
Yes
Yes
Yes
RX
Yes
Yes
Yes
No
Original
Scan
No
Yes
Yes
Yes
Yes
Data
send
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes
Yes
Yes
No
Printer
Fax
Network
Scanner
Local
TWAIN
Yes
Yes
ISM Office Marketing Group (AP)
Highlights
Sales Arguments
• Improved copy functions (large zoom range, E-sort without ADF)
• Standard GDI printing
• Standard local TWAIN scanner
• Optional Network print function
• Optional network scan functions (scan to FTP/eMail)
• Optional Super G3 Fax & Internet Fax functions
• Modular design for product upgrade in line with customer needs
• Large optional paper capacity for high flexibility
• Device management utilities (PageScope Web Connection, LSD)
• Document Management (PageScope Cabinet)
ISM Office Marketing Group (AP)
Highlights
User-friendly operation
 Improved legibility thanks to tilt-capable LCD
 Input of network addresses for printer and/or scanner via
operation panel (no additional software required)
 Precise text messages on two-line LCD
 Large zoom range (25 – 400 %)
Easy meter reading
 Copy, print, scan counters are accessible from LCD
 All counters are also accessible via PageScope
WebConnection
 Optional mechanical counter is available
Advanced image data handling
 Standard criss-cross sorting, image rotation, N-up thanks to
high memory capacity (32 MB standard, 96 MB max.)
Convenient features
 Standard GDI printing via parallel or USB 1.1 interface
 Standard TWAIN scanning via USB 1.1 interface
 GDI and/0r PCL network printing
 PageScope Address Book Utility (ABU) support
 Remote set-up and diagnostics for trouble-shooting and
installation (free of charge)
Easy consumable handling
 Separately replaceable consumable cartridges
 Easy replacement (front access)
 Automatic consumable ordering via fax
 High consumable yield (drum/developer: 40 K, toner: 11 K)
Reliable fusing unit
 Reinforced fusing lever to prevent breakage
 Fast warm-up time (15 sec.) thanks to second
fusing lamp (bizhub 210)
Sophisticated media handling
 Duplex copying/printing with
bizhub 210
 Envelope feeding via 100 sheet
bypass
 60 – 160g/m² paper weight
support
 Up to 1,350 sheets maximum
paper capacity for both models:
Comfortable original feeding
Fewer paper jams and less soilage of scanning
section thanks to reduced contact between
original and scanning glass
 Choice of two different feeders: a 50-sheet
automatic document feeder (DF-502 for bizhub
162 & 210), an 80-sheet reverse automatic
document feeder (DF-605 for bizhub 210 only)
 Status indicator lamp on DF-605
 Less dust on mirrors and fewer black stripes
thanks to shielded scanner area
Intelligent control board architecture
Common copy, print, scan, fax data handling
 High print productivity thanks to RIP-whileprint/RIP-once-print-many technology (PCL
controller)
 Dual access (print-while-scan, print-while-fax)
Facilitated firmware update
 Speedy firmware update via USB 1.1 interface
(no EPROMs required)
 Remote firmware update via RSD or fax-to-fax
transmission
Easy machine control
Only one network interface card is required for
printing and/or scanning
 Quick fax upgrade
Environmental Soundness
 Compliance with Energy Star and Blue Angel
ISM Office Marketing Group (AP)
Highlights
Universal Design
• Small footprint thanks to internal output tray
• Two tone colour design
• Convenient tray grip design
• High contrast indications, large keys, tilt-capable LCD
= changes compared to Di1611/7216
and Di2011/7220
ISM Office Marketing Group (AP)
Highlights
Document Management
PageScope Cabinet
• bundled with NC-502
• automatic conversion of scanned documents into editable files
• easy archiving
• fast file retrieval
ISM Office Marketing Group (AP)
Highlights
Device Management
PageScope Web Connection
• Web based network utility for users to monitor the status of their
MFPs/printers and set up the network related configuration, scanning
functions, and fax destinations
• NC-502 is required
ISM Office Marketing Group (AP)
Highlights
Device Management
LSD - Local Setup & Diagnosis
• program and change one-touch, speed and group dial numbers
• set up initial settings for fax registration, copy functions and eMail
• monitor the status of paper jams
• monitor machine counter
• supplied with FK-505
ISM Office Marketing Group (AP)
Highlights
Device Management
PageScope Address book Utility
• registration of eMail addresses and fax numbers
PageScope NetCare, Network Setup, NDPS Gateway, EMS Plug-In
• bundled with NC-502
ISM Office Marketing Group (AP)
Highlights
Device Management
RSD Remote Setup & Diagnosis for service personnel allows to
• program and change one-touch, speed and group dial numbers
• set up initial settings for fax registration, copy functions and eMail
• monitor the status of paper jams
• monitor machine counter
from a remote PC via PSTN or local PC via USB
ISM Office Marketing Group (AP)
Positioning
Target Market
• Replacement of A3 analogue machines (ex-K, ex-M as well as competitors)
• Users/small offices with a demand for copy and local print function
• Users/small offices with the need for electronic data conversion and sharing of
documents in a network environment
• Small to mid-sized offices wishing to install local MFPs
• Users requiring MFP functionality at competitive cost
ISM Office Marketing Group (AP)
Competition
Main competitors bizhub 162
•
Canon 1570F/iR1600/iR1610F
•
Kyocera KM-1620
•
Panasonic DP-1520P
•
Ricoh Aficio 1515MF/2015
•
Sharp AR-M160
•
Samsung SCX-4100/SCX-5315
ISM Office Marketing Group (AP)
Competition
Main competitors bizhub 210
•
Canon iR2230/2000/2010F
•
Kyocera KM-2020
•
Panasonic DP-180/18010F/1820P/1820E
•
Ricoh Aficio 2018/2018D
•
Sharp AR-207, AR-M236
•
Toshiba e-Studio 200
ISM Office Marketing Group (AP)
Machine Mix / Option Attachment Ratios
Machine Mix
Item
Estimated Ratio
Remarks
bizhub 162
70 %
bizhub 210
30 %
Original Cover OC-504
30 %
Feeder DF-502
45 %
Duplex Feeder DF-605
50 %
for 210 only;
MK-501 required!
Duplex Unit AD-504
50 %
for 210 only!
Paper Cassette PF-502
55 %
Multi-Bypass MB-501
12 %
Shifter SF-501
2%
Job Separator JS-503
2%
standard on 162!
ISM Office Marketing Group (AP)
Machine Mix / Option Attachment Ratios
Machine Mix
Item
Estimated Ratio
Image Controller IC-205
20 %
Network Card NC-502
15 %
Fax Kit FK-505
10 %
Scanner Unit SC-502
3%
Mech. Counter MC-503
7%
Expansion Memory
EM-101 (32 MB)
Expansion Memory
EM-102 (64 MB)
Remarks
???
2%
Copy Desk Large
30 %
If 1 PF-502 is installed
Copy Desk Small
3%
If 2/3 PF-502 are installed
Stand
1%
If 4 PF-502 are installed
ISM Office Marketing Group (AP)
Marketing Material
Sales support material
•
Product Guide
CW 20
•
Fact File
CW 21
•
Prompt Card
CW 21
•
8-page leaflet
CW 21
•
Product configurator CW 19
•
Product photos
CW 21
•
Press Release
CW 21
•
Flash files
CW 21
Launch CD end/May
ISM Office Marketing Group (AP)
Marketing Material
Documentation
•
User Manual [GB, D, F, E, I, P, NL, DK, S, N, FIN, GR, TUR, CZ, HUN, LIT,
PL, ROM, RUS, SLO]
• User manual GDI-Driver, CD with drivers
• User Manual Twain Driver, CD with drivers
• PCL manual, CD with drivers
• Fax manual
•
CD-ROM with printer & scanner drivers
ISM Office Marketing Group (AP)
Certificates/Environmental Aspects
•
Energy Star
•
Blue Angel Mark
•
WEEE (Waste of Electric and Electronic Equipment)
ISM Office Marketing Group (AP)
Konica Minolta bizhub 162/210
Let‘s make them successful!
ISM Office Marketing Group (AP)