Kein Folientitel
Download
Report
Transcript Kein Folientitel
Konica Minolta bizhub 130f
ISM Office Marketing Group (RG)
Contents
•
Table of contents
•
Market
•
Portfolio
•
Product
•
Configuration
•
Consumables
•
Positioning
•
Pricing
•
Competition
•
Marketing material
ISM Office Marketing Group (RG)
0
InfoSource 2004 1st half result
KONICA MINOLTA
7013
RICOH Aficio 2015
RICOH Aficio 2018
SHARP AR-M 160
OLIVETTI d-Copia 16
TOSHIBA e-Studio
160
CANON iR 1210
KYOCERA MITA KM
1620
KYOCERA MITA KM
1500
CANON iR 1600
Segment 1 [1~19ppm] by model - Top 10
25000
20000
15000
10000
5000
A4 model
A3 model
ISM Office Marketing Group (RG)
Market Analysis Segment 1 [1~19ppm]
•
General
•
Total market in 570.858 units [InfoSource projection] in 2004
• 270.000 units are ‘multifunctional monochrome’
•
Market is still growing [in parallel to PC segment]
•
Konica Minolta 7013 achieved 6.451 units [1st half 2004]
•
The 7013 is only device which has fax as standard and scanning !
•
Only three A4 models in top 10 - rest is A3 !
ISM Office Marketing Group (RG)
Portfolio
•
Development Code
•
•
Sales Code
•
•
•
Mexico
Konica Minolta bizhub 130f
Portfolio Cluster
•
Successor to Konica 7013
•
Successor to Konica Fax 9845 / 9865
•
Successor to Minolta MF2800 / 3800
•
In addition to Di1610 / 7416CG and Di1610f /7416MFG
Launch Date
•
January 2005
ISM Office Marketing Group (RG)
Product
•
Print Engine
•
13ppm DIN A4
•
LED technology
•
Real 256 greyscales
•
Polymerised Toner
•
FCOT 12 seconds
•
Firmware update via USB
ISM Office Marketing Group (RG)
Product
•
Feature Set
•
GDI printing [std.]
•
PCL printing option
•
TWAIN scanning [std.]
•
Colour scanning [std.]
•
Scan-to-Box [20 boxes]
•
Accounting [100 department codes]
•
2-in-one copy
ISM Office Marketing Group (RG)
Product
•
Fax Specification
•
33.6kbps fax modem [std.]
•
40 one-touch keys
•
200 directories
•
Batch transmission
•
8 MB memory [650 pages], 40 MB max [3.375 pages]
•
Secure reception [by PIN code]
ISM Office Marketing Group (RG)
Product
•
Document feeder
•
80 Originals capacity [75 g/m²]
•
Feeding speed
• 15 opm in copy mode, 300 dpi
• 23.5 opm for fax scan, 203 x 98 dpi
ISM Office Marketing Group (RG)
Product
•
Paper supply
•
In total 1,050 sheets out of three paper sources
•
500 sheets universal cassette [std.]
•
50 sheets multi manual feed table [std.]
•
500 sheets universal cassette [opt.]
ISM Office Marketing Group (RG)
Product
•
Multi manual feed table
•
Paper weights from 60 up to 120 g/m²
•
50 sheets of A4, A5, A6, legal and letter, custom size
•
20 OHP films
•
20 Post cards [100 x 148 mm]
•
1 Envelope [DL, CM10, Monarch]
ISM Office Marketing Group (RG)
Configuration
•
Standard configuration
• Copy, fax, GDI print, color scanning
• Document feeder for up to 80 originals [75g/m²]
• Main body with 1 x 500 sheets cassette
• Multi manual feed table for up to 50 sheets
• USB 2.0 interface
• 8 MB memory
ISM Office Marketing Group (RG)
Configuration
•
Options
• Paper supply unit PF-901
• PCL printer controller kit IC-901
• Network interface card [incl. iFax / scan to Email] NC-901
• Parallel interface LI-901
• 32 MB Expanded memory unit EM-901
• Mechanical counter MC-901
• Simple Copy Desk SCD-13
ISM Office Marketing Group (RG)
Consumables
•
Consumables
•
Long life, user-replaceable consumables
•
Drum cartridge: 30 k pages *
•
Toner cartridge: 16 k pages*
•
Start-up toner cartridge: 3 k pages *
@A4, 6 % coverage, 2 pages/job
ISM Office Marketing Group (RG)
Functionality / Option Matrix
•
Copy/Print
IC-901
GDI Print
---
Local GDI Print*
---
PCL Print
Local PCL Print*
Yes
Yes
NC-901
Yes, for
network print
--Yes, for
network print
---
LI-901
EM-901
---
---
Yes
---
---
---
Yes
---
*) for Win95/NT only
ISM Office Marketing Group (RG)
Functionality / Option Matrix
•
Fax
IC-901
iFax
PC Fax
---
NC-901
LI-901
EM-901
Yes
---
---
Not Available
ISM Office Marketing Group (RG)
Functionality / Option Matrix
•
Scan
Scan-to- ...
... eMail
IC-901
---
... FTP
NC-901
LI-901
EM-901
Yes
---
---
---
---
Not Available
... PC
TWAIN scan
---
Yes, for
network scan
ISM Office Marketing Group (RG)
Highlights
Four in one MFP
B/W & Color Scanning
as standard
Scan to... Box,
eMail, iFax
Super G3 fax
GDI & PCL
network printing
High paper capacity
of 1,050 sheets
80 sheets document feeder
User-friendly panel
Front access also for
consumable replacement
Polymerised Toner
User-replaceable
long life consumables
ISM Office Marketing Group (RG)
Positioning
5,000 pages
Over 300
Employees
4,000 pages
3,000 pages
50 - 300 Employees
Office
Di1610f
10 - 50
Employees
2,000 pages
Small Office
130f
1,000 pages
Small Office with less than 10 Employees
Home
Monthly PV
SOHO Users
ISM Office Marketing Group (RG)
Competition
•
Main competitors
•
Canon 1570F
•
Canon iR1270F
•
Ricoh FX-12
•
Sharp ARM-155 [with Fax]
•
Ricoh 1515F
ISM Office Marketing Group (RG)
Positioning
Price [D/N]
1400
1200
1000
Canon 1570F
bizhub 130f
800
Di1610f/7416MFG
Ricoh FX-12
600
Ricoh 1515F
bizhub 130f
Sharp ARM-155
400
200
0
10
11
12
13
14
15
16
17
Speed
ISM Office Marketing Group (RG)
Hardware Cost Change [compared with 7013]
•
Tentative Table
•
130f
-15%
•
2nd Cassette
-15%
•
NIC
- 40%
•
PCL Option
- 15%
•
32MB
85 Euro
•
Parallel Option
- 20%
•
Mechanical Counter 20 Euro
•
CPP
0,00654 Euro
Tentative calculation based on D/N !
ISM Office Marketing Group (RG)
Marketing Material
•
Sales support material
•
Product Guide
CW46
•
Launch Guide
CW47
•
Fact File
CW48
•
Prompt Cards
CW48
•
8-page leaflet
CW46
•
Product configurator CW45
•
Product photos
CW45
•
Flash files
CW49
Launch CD Nov
ISM Office Marketing Group (RG)
Marketing Material
•
Documentation
•
Operator’s Manual [GB, D, F, E, I, P, NL, CZ]
• User manual [basic & advanced]
• PCL manual
• NIC manual
•
CD-ROM with printer & scanner driver [GB, D, F, E, I, P, NL, CZ]
ISM Office Marketing Group (RG)
Konica Minolta bizhub 130f
ISM Office Marketing Group (RG)
Konica Minolta bizhub 130f
Let‘s make it successful!
Thank you very much!
ISM Office Marketing Group (RG)