Transcript No Slide Title

An introduction to
Rezora,
enterprise-wide
email marketing for
Real Estate
Melissa Whitaker-Dalloul,
Sales Executive
970-688-4353
[email protected]
Extraordinary Elegance Made Simple
Leveraging Smart Technology
Leveraging Smart Design
Theirs
Yours
Leveraging Smart Design
Theirs
Yours
“Rezora is to marketing what Apple is to computers.”
Carrie Host, Broker Associate
Fuller Sotheby’s International Realty
Feature
Design focus and Content-full:
s
• Locked-down design and
flexible content
• MLS/IDX-integrated & Market
Report data
• Social Media Links
• Online Content (RSS news,
local stories, blogs)
Delivery and Deliverability:
• Company schedules on agent’s
behalf
• Agent-”created” for
personalization
• Each template hand-coded by
Rezora for optimal
deliverability
Reporting Metrics:
• Real-time reporting per
Company Dashboard Reporting
Agent Dashboard Reporting
Listings’ Reporting
Contact-Specific Reporting
Additional
features
• Unlimited emails and
contacts
• ‘Inbox Preview’ – see
how your emails look
in various OS/email
clients
• Free, online support
• Open API api.rezora.com
cation. Great, great. Well-thought out, well-engineered.”
George James Ghiz,, Associate Manager
Sotheby’s International Realty
Benefits
•
Stand out from the crowd with your
own unique design.
•
Expand your digital marketing reach.
•
Create customized pieces in minutes.
•
Enjoy relevant content to personalize
your marketing.
•
More in-depth reporting to enable
engaged follow-up.
•
Consistently higher open-rates than
industry standard.
“I
am so happy that your company
•
Unlimited emails, contacts and
existsstorage.
– I have searched for a
document
solution like this for years.”
Meagan Greisel, Director of Marketing
Fuller Sotheby's International Realty
But really, you ask, how important
is email in the overall picture of
A January 2011 Inman News Survey of
real estate marketing?
1,345 Top Agents (earning over
$100,000) found that 98% use email
marketing, and that it’s “their most
effective way to convert leads into
sales”.
Bragging rights...
…excerpts from a recent case study with ONE
Sotheby’s International Realty, Victoria Sampaio,
Marketing Director
High open rates in relation to industry
standards.“Our average open rate is steadily climbing, today we
are up to 21.7%.”
Significant increase in market reach.
“[As of this
date] we had 64 agents send out 1700 marketing pieces to 800,952
recipients - those are big numbers!” ONE Sotheby’s International
Realty had little to no consistent process in place before
implementing Rezora’s platform. Prior to Rezora, only a handful of
agents dabbled in email marketing. With the implementation of
Rezora,
there client
are now 68
and 75,000 potential
contacts leads.
per
Increased
interaction
and quality
brokerage-directed
marketing
“We have a lot of clients
whosend.
pick up the phone and call the agents
who have sent one of our new [R]ezora piece[s], just to tell them
they love the quality of the information we are sending out and the
relevant content. We have also had some agents generate quality
leads from their Rezora marketing, which is a huge win in proving
the effectiveness of the platform.”
Questions?