Transcript 2011_07_ERPx

Experience the advantages
of being an Executive
Benefits ...
Family owned & operated
since its inception
Decisions are people-based
– not based on the
demands of Wall Street
An environment focused
on you – and your success
A Strong History
• Challenged the
traditional real estate
model that kept
Realtors® from
exercising and
benefiting from their
full value
• Innovative approach
created the first
Realtor® focused
environment
Keeps you in control of
your business
• Helped Realtors®
maximize their
income by earning
100% of their
commission and by
only paying their
share of expenses
• This environment
was naturally
attractive to the
best talent
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Our brand promise and the
pillars that support it are
the heart of our company.
They are our guiding
principles and keep Realty
Executives focused on
supporting and promoting the
success of our Executives.
OurBrandPillars:
•Innovative,EntrepreneurialSpirit
•TrustedandEffectiveAdvocate
Our Brand Promise
•UniquelyPersonalizedExperience
•Connected,CaringFamily
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4 -Tier Support System
• Our system is designed to support Executives
with the right leadership, resources and
powerful tools – at each and every level of
our organization.
• This bottom-up approach provides keys to
success in strategically defined key areas –
which are then created & customized for
each level and integrated at each level to
achieve maximum results.
Benefits
This cohesive, integrated approach and
effectiveness at all levels:
• Assures that each end every member of
our company is supported
• Builds upon each other to multiply and
provide exponential results.
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International Leadership & Support
At Realty Executives International, our staff exists for one
purpose: to provide service and support to our Executives.
Our leadership team is in the business for YOUR prosperity – period.
You are the center of our business. Your best interests are at the forefront of
every decision. The moment we stop looking through your eyes, is the moment
we cease to be Realty Executives. Compare that to companies whose mission
is to maximize shareholder profit.
We cut through the bureaucratic lines to capture opportunities, solve problems
and achieve results that best serve you. In today’s rapidly evolving real estate
industry, our leadership team understands the value of being in both coaching
and learning mode to continuously support you in adapting to the changing
marketplace.
The Realty Executives International
Corporate Team
Rich Rector
President
Franchise Development and Relations
Bryan Brooks
Executive Director of Franchise Development
Communications and Education
Stephanie Gross
Executive Director of Professional Development & Growth
Marissa Leon
Director of Communications & Events
The International team is dedicated to providing services like marketing
solutions, business planning expertise -- and much, much more -- to help
ensure the success of our Executives. We closely monitor industry and
technology trends so that Realty Executives can remain on the leading edge of
the real estate business.
Legal
Whether it’s help with email or website questions or assistance developing a
local marketing plan, your support system at International is only a telephone
call away. We know that our success is based on your success.
Marketing - Brand Architects, LLC
Jane Stegall
Senior Paralegal
Todd Sumney
Vice President of Marketing and President of Brand Architects, LLC
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Benefits ...
Help with:
• RE: connect and all its components
• RE: executive access
• RE: mobile connect
• RE: web connect
• Setting up your “YOU page”
• Website assistance and training
• Assistance with Social Media
• And more…
Marketing Services Associate (MSA) Support
Your Realty Executives International Marketing Services Associate (MSA) understands real estate marketing and
is trained to assist you in your marketing efforts. Extremely knowledgeable about each and every tool, service and
marketing program that we offer, you will receive training and information – so you can then do it on your own.
Regularly scheduled webinars are offered and online handbooks are available to help further your success in the
real estate market.
Consider your International MSA as an “in-house” marketing expert to help and support you with your marketing.
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NOTE:
PLEASE
CUSTOMIZE FOR
YOUR REGION
Regional Leadership
Realty Executives has major prominence in our own Local Association of Realtors ®
through a strong history of involvement, support, sponsorship and advertising over
many years. This keeps our company name and awareness in the news and in front
of the consumer – and in front of our partners and fellow professionals in the
industry – all of which benefits our Executives and their Broker/Owners
Our involvement includes Broker/Owners and Executives
serving on committees, holding association offices and
membership positions
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NOTE:
PLEASE
CUSTOMIZE FOR
YOUR REGION
Local Charities & Community Involvement
At Realty Executives, we are committed to community involvement and are proud to be affiliated with many local
charities. Most notably, our Homes-from-the-Heart program with Habitat for Humanity has donated millions of dollars
and has built new homes for those in need all over North America. In addition, organizations such as the Make-A-Wish®
Foundation, the American Cancer Society, and other local charities have all been recipients of support and generous
giving from our Executives – nationally and here in our own local region. We are forever grateful and so proud to be
able to help so many in our communities.
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Benefits …
Increased lead opportunities
for our Executives
Efficient, informative
searches for your customers
Quick and accurate
dissemination of information
International Website
The strategy behind RealtyExecutives.com is based on our understanding that to be truly effective, technology
needs to drive traffic and awareness not only to Executives’ listings, but to Executives themselves.
That’s why we’ve created the consumer-focused Realty Executives International website featuring a multi-MLS
property search, individual listing pages and a new complementary public profile page for all Executives called the
“You Page”. The “You Page” is designed specifically to optimize your organic search ranking; therefore generating
more business by making you more accessible online.
The Realty Executives International website is also the site where you can log into Executive Access,
Realty Executives’ secure Executive portal.
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Benefits …
Increased lead opportunities
for our Executives
Efficient, informative
searches for your customers
Quick and accurate
dissemination of information
Regional Website
• Home listings & maps
• Locations & contact
information
• Office & Executive
information
• Buyer/Seller
resources & links
• Company history &
information
• Relocation assistance
& information
• Press coverage &
industry news
• Executive Access –
Realty Executives’
secure Executive portal
• Videos, commercials
and advertisements
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Realty Executives equips
our Executives with all the
materials, tools, technology
and resources that they
need to succeed.
In order to stay at the forefront of cutting-edge marketing
technologies, Realty Executives International continually develops
state-of-the-art business tools and resources.
From the state-of-the-art RE: connectTM — which allows you to
streamline your business — to the Print Marketing Center, Complete
Marketing Suite with advanced Customer Relationship Marketing
System technologies, SEO-enriched RealtyExecutives.com website,
branded email account, PR resources, as well as your Marketing
Services Associate (MSA), you will run circles around your
competitors as you work on your business, not in it.
RE: connectTM is a suite of tools,
all within one easy-to-use dashboard,
designed to help you connect with –
and manage – your prospects and
contacts. When you login to the
RE: connectTM dashboard, you’ll find;
RE: executive accessTM,
RE: web connectTM,
RE: mobile connectTM,
And – coming soon – our lead manager
RE: customer connectTM.
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Benefits ...
24-hour access to
information, resources
and special programs
One-button access to
technology tools and
partner websites
Rotating home-page content
keeps you up-to-date on
communications from
Realty Executives International
RE: executive accessTM is our proprietary, FREE Executive toolbox of resources, information,
tools and programs designed to maximize your success – accessible anytime and from anywhere.
When you login to RE: executive accessTM, you have access to:
• Your YOU Profile and Referral Profile
• Executive Resources
• Your Referral Network
• Video Tutorial Center
• Online Education
• Training & Education Center
• Online webinar calendar
• Industry & Regional Meeting Information
• KnowledgePoint™ Online Learning
& Sharing Library
• Free Marketing Downloads: Branded Ad
Templates, Graphics, Logos and more
• Free Branded Listing Presentations
in PowerPoint and Keynote for iPad
• Free Branded Materials For Download
• Free Business Planning Materials &
Worksheets
• Registered Supplier Search Matrix
• Access to Preferred Partners & Special
Discount Programs
• Professional Development Services
• Company & Industry Information and Updates
... And More!
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Benefits ...
Easy-to-use console
Build a web presence on a
customizable blogging
platform
Customers search multiple
MLS’s right from
the Executive’s website
RE: web connectTM helps the
Executive build a web presence
on a customizable blogging
platform while giving customers
the ability to search multiple
MLS’s right from the
Executive’s website.
• Executive Website
• Lead Capture
• Multi-MLS Property Search
• WordPress Blog Platform
• Huge SEO Indexed Page Count
• Social Media Bookmarking
& Sharing
• Website Management Console
• Widget Library
• Referral Network
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Benefits ...
State-of-the-art mobile
marketing technology
Connects the consumer to
relevant listing information
using simple text, voice or
smartphone scanning
technology
You, the Executive, automatically
receive the lead information –
all you have to do is follow up!
RE: mobile connectTM
immediately connects the
consumer to all the relevant
information for any real estate
listing through simple text,
voice or scanning with
smartphone technology.
• Voice/Call Information
Distribution
• Virtual Tour Builder
• Text Information Distribution
• Automated YouTube Tour
Uploader
• Tag Information Distribution
• Outbound Mobile Drip Marketing
• Auto Lead Capture
• SmartSignTM Riders & Hangers
• Voice/Text/Tag Management
Console
• Unlimited Tag Creation
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RE: customer connectTM will be the one-stop platform for
leads and lead-management,
customer search activity and drip marketing –
all from from various lead sources.
Coming Soon!
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Benefits ...
Access to a large library of
customizable Realty
Executives branded items
Easy to use and effective
Executive Edge Print Marketing Center
An online print marketing system where you’ll find hundreds of personal
marketing items that can easily be customized and sent to print – business
cards, listing flyers, postcards, letterhead and more.
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Executive Edge Complete Marketing Suite
Need more than an online print center? This complete, private-labeled, customer
relationship marketing product is designed to help manage contacts and regularly
market a sphere of influence online. More than 3,000 templates are available –
many of them exclusively branded for Realty Executives.
Includes postcards, business cards, listing flyers, listing presentations,
email promotions and more.
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Benefits ...
Brand Architects can...
• Create custom and
specialized advertising
campaigns
• Provide you with full-service
marketing agency capabilities
including graphic design,
production coordination,
and more
• Provide highly competitive
pricing for your advertising
and marketing needs
In-House, Full-Service Ad Agency
Realty Executives International supports the entire Realty Executives family by providing access
to its very own full-service, in-house, advertising, marketing and graphic design firm.
For years, the leadership of Brand Architects has been designing and implementing
effective system-wide marketing and branding projects for Realty Executives International.
With a singular focus – the Realty Executives brand – this innovative team
can help you leverage your brand locally, and at a competitive price.
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Benefits ...
Automatically enrolled as a
member – just by being an
Executive
Provides complete, inbound
and/or outbound referral
services worldwide
Will completely manage
the referral for you
Referral Network
Allows you to increase your
business reach, open new
opportunities and provide the
ability to build valuable
business relationships
Realty Executives Referral Service
is an excellent alternative to placing a referral directly,
enabling you to increase your income and strengthen your business
by extending your personal network across town, across the country or
around the world.
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Executive Referral Directory
Gold $249.00/year
A Gold Listing includes:
Silver $149.00/year
A Silver Listing includes:
Bronze $49.00/year
A Bronze Listing includes:
• Priority listing at the TOP of all search
results in rotation with other GOLD
package subscribers
• Listing displayed immediately following
GOLD subscribers in rotation with other
SILVER package subscribers
• Listing displayed immediately following
GOLD and SILVER subscribers in
rotation with other BRONZE package
subscribers
• 1” X 8” customized listing area to enter
your own personalized message
• 1” X 8” customized listing area to enter
your own personalized message
• The ability to upload a photo of
your choice
• The ability to upload a photo of
your choice.
• A two-line, bold, eye-catching heading
• A one-line, eye-catching heading.
• Complete searchable listing of your
contact information, designations,
interests, areas of professional
expertise and office address information
• Complete searchable listing of your
contact information, designations,
interests, areas of professional
expertise and office address information
• A live e-mail and web site link
• A live e-mail and web site link
• 1” X 8” customized listing area to enter
your own personalized message
• Complete searchable listing of your
contact information, designations,
interests, areas of professional expertise
and office address information
• A live email link
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Benefits ...
Realty Executives International’s
broad reach and global
community network enable you to
connect with other Executives,
share best practices and access
help from around the world
Referrals
Larger footprint – advantage
in listing presentations
Our Global Network
More Economies of Scales
Explosive growth has led to our increasing presence throughout North America
and the world – yielding tremendous opportunities for Executives.
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Professional Development
No matter what stage you are at in your real estate career, we give you multiple
avenues to better yourself, develop new and improved skills, or learn from those
around you. Our Meetings Department is constantly improving our meetings,
events and training. Periodic regional meetings and conferences will provide a
forum for the free exchange of ideas and a platform to help keep you up to date
with your colleagues throughout the system. Executives will enjoy learning what
is working for their peers throughout the world!
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Benefits ...
An aggressively leveraged
national Institutional
Marketing budget enables us to
reach the most consumers
and Realtors® as possible.
Institutional Marketing
The Realty Executives International Marketing
& Advertising Department creates and produces
imaginative and compelling branded advertising
campaigns for industry publications like
REALTOR® and Real Estate magazine.
News marketing, outdoor, internet and print
advertising is conducted on your behalf through
the Realty Executives International Institutional
Marketing Fund. Our goal to shift advertising to
be more “Executive-centric” is evidenced by the
advertising efforts shown in the following slides.
In addition, major branding campaigns continue
to grow the brand awareness of Realty Executives.
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National Advertisements
Marketing is all about creating perceived value.
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Regional Advertisements
The Realty Executives brand creates perceived
value for you, our Executives.
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NOTE:
PLEASE
CUSTOMIZE FOR
YOUR REGION
Local Advertisements
The Realty Executives brand creates perceived
value for you, our Executives.
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OPTIONAL
SLIDE
IF YOU DO NOT
CUSTOMIZED
EXAMPLES
Local Advertisements
The Realty Executives brand creates perceived
value for you, our Executives.
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Billboards
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Benefits ...
Executives’ names are
prominently displayed on
property signage, resulting in
more double-sided deals
Signs, Logos & Other Branding
There is no greater sales tool than a brand that stands for integrity,
character, trust and experience. The Realty Executives brand resonates trust,
and increases the effectiveness of our Executives. And our
Executives benefit from this reputation of excellence.
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Benefits ...
Marketing of existing loan
programs designed for teachers
Creates new business for
Executives
Creates new business for your
mortgage and title affiliates
Niche Marketing –
Teachers want to buy homes
near their work, but
generally can’t because of
income
constraints
HOMEWORKS™
They are generally unaware of
the loan programs available to
them
Creates new press
opportunities
Realty Executives developed
the HOMEWORKS™ Program
to help teachers find
housing in the community
where they teach
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Benefits ...
Advertising, marketing
and web templates for
luxury listings
Access to upscale
signage to match
listings
Luxury Marketing
Marketing luxury properties is indeed a specialty embraced by many of our
top-producing associates. Executives can differentiate their luxury listings within
the marketplace and capitalize on this lucrative niche market.
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Regional Events
Regional Training Meetings
One-on-One Training
As we all know, the real estate industry moves at a much
faster pace than it used to, in part, due to the rapid growth
and advancements in the information and technology sectors.
Because of this, Regional Developers find it imperative to
congregate and keep their community of Broker/Owners
and their Executives consistently informed.
On occasion your International support team will travel
to specific offices and train the Executives of your entire team.
Whether that be on new initiatives or existing programs,
there are always enhancements to keep you in-the-know.
Some of the topics for that one-on-one training often include:
• Marketing & Advertising updates
At regional training meetings, Regional Developers gather
together Executives, Brokers and Franchisees for two reasons:
• Technology Tools
• RE: connect and all its components
• Provide news and information regarding national, regional
and local real estate
• RE: executive access
• RE: mobile connect
• Provide hands-on training for products, tools and services for
new or updated initiatives
• RE: web connect
• Executive Edge
• Communications
• Business Tools
• And more…
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Benefits ...
• There are no participation
requirements and NO
COBRA issues
• Each participant chooses
the benefits best suited for
their needs
• Many affordable options
– from prescription-only
coverage to full-service
with dental included
• Accessible
• Portable
Benefit Protect
The insurance coverage you want – and need
Easy | Affordable | Accessible | Customized | Major Medical | Limited Medical
Disability Insurance | Prescription Drug Insurance
Critical Illness Insurance | Accident Insurance I Life Insurance | Dental Insurance
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Benefits ...
Guaranteed to be
recognized
& commented on
An amount equal to .02% of
all charges are rebated back
to the Realty Executives
Institutional Marketing fund
and will be used to further
build further brand awareness
Credit Card Program
With the Realty Executives VISA Signature credit card with WorldPoints Rewards
from Bank of America, experience unprecedented rewards and features:
• No annual fee and competitive low rates
• Earn one point for every $1 in net retail purchases
• A world-class rewards program that lets you earn an unlimited number of points, redeemable for:
travel on major U.S. airlines with no blackout dates; cash rewards; brand-name merchandise from
Sony®, Bose®, KitchenAid®, Waterford®, Nikon®, Callaway® and other leading companies;
gift cards from top retailers
(some restrictions may apply)
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Realty Executives International has
developed relationships with external
companies that have invested in
creating branded and customized tools
and services for Realty Executives.
These companies work directly with
Realty Executives International to
develop cutting edge solutions in a
number of areas including electronic
Client Relationship Management,
on-demand printing, and branded home
protection plans. Our Alliance Partners
also help to support the ongoing
education and marketing efforts of
Realty Executives International so that
we can continually provide you with the
best tools to help you grow your real
estate business.
Alliances
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Realty Executives International has
negotiated discounts to save you
money throughout the year! These
discount programs feature exclusive
savings for our Executives from
communications providers, hotels, car
rental services, shipping companies,
business supply retailers, and more!
Discount Programs
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One of the advantages of affiliation with
a large, international company is
increased buying power, as exemplified
by our Registered Supplier Program.
These preferred vendors, many of
whom offer special pricing or programs
for Realty Executives associates, meet
strict corporate criteria for quality
assurance in their innovative products
and services.
The extensive Registered Supplier
matrix is available on Executive Access.
Registered Suppliers
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Experience the advantages
of being an Executive
NOTE:
PLEASE CUSTOMIZE
WITH YOUR
CALL-TO-ACTION
TO COMPLETE THE
RECRUITING PROCESS
Next Step…
Complete the Executive Application