Transcript Document

Starting with a Standard and
taking away a Lesson
Tianda Gay, Marketing
[email protected]
and
Arthur Close, Marketing Management
[email protected]
FYI from Delores P. Ali
Housekeeping for Tuesday
General registration will be available beginning at
7:30 a.m. in the Third Floor Lobby. Participants
must participate in the general registration. Please
discuss your needs for on-site registration with me
separately.
Got-ta have
one
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Understand key terms that relate to the new
version of curriculum
Develop a pacing guide based on school
calendar
Start with a Standard and develop lesson
plans
Ask questions, discuss, and receive help when
I look or seem confused.
MBA Research and Curriculum Center
Curriculum
Blueprint
Essential Standard
Indicator (aka) Performance element
Performance Indicator
Objective
Pacing Guide
Lesson Plan
“Standards are the centerpiece of a
strong academic program. They are your
roadmap and provide the what as teachers
build curriculum, instruction, and
assessments”
“Lesson
Plans bring the standards and
benchmarks to life - identifies how certain
content and skills will be taught.”
http://literacy.kent.edu/eureka/lessonplans/index.html
READ me first!
Page
MBA Research and Curriculum Center adapted curriculum is designed for students to learn
content in
context. The sequence of indicators listed on the course blueprints supports students learning the
relationship among the content within context. Students are expected to obtain knowledge and
apply
skills through performance activities or projects. Students are encouraged to maintain portfolios of
all their
work to be used as reference material during final stages of a capstone project. The portfolio
format will
vary.
The Moodle PLC is delivered through LearnNC and managed by the respective program area
Consultant
at the North Carolina Department of Public Instruction. It provides access to curriculum guides,
announcements, resources, updates and collaboration. Teachers may exchange activities,
instructional
strategies, and resources. Please see acceptable use policy for more information.
The curriculum guides include a cover, a blueprint, introductions from the North Carolina
Department of
Public Instruction and MBA Research and Curriculum Center and the below listed sections.
Continued from READ ME FIRST
Course Philosophy, Purpose, and Goals……….. ...................................................... 2—1
Course Description and Learning Outcomes…… ...................................................... 3—1
Course Outline ........................................................................................................... 4—1
Planning Guide Sheets .............................................................................................. 5—1
Using Project-Based Learning and Projects .............................................................. 6—1
Appendix A: Sample Semester Exams for Grand Slam ............................................ A—1
The exam items are included in Elements as classroom items.
Appendix B: SCANS Competencies and Skills .......................................................... B—1
Appendix C: 21st Century Skills .................................................................................. C—1
READ ME FIRST @
MBA Research and Curriculum
Center Overview
• Business and Industry Input
• Curriculum Guide (Framework)
– Adapted
• Pedagogy
– Adapted to teaching and learning styles
Essential
Std #
A
1.00
Units, Essential Standards, and Indicators
(The Learner will be able to:)
Total Course Weight
BUSINESS OF MARKETING, CAREERS IN
MARKETING, FOUNDATION OF MARKET
PLANNING, CUSTOMER RELATIONS, AND
SELLING
Understand marketing, career opportunities,
market planning, and foundation of marketinginformation management.
1.
Understand marketing’s role and functions in
business to facilitate economic exchanges
with customers. (MK:001), (MK:002)
2.
Understand career opportunities in
marketing to make career decisions.
(PD:024)
3.
Read to acquire meaning from written
material and to apply the information to a
task. (CO:057) (SUPPLEMENTAL)
4.
Employ marketing-information to develop a
marketing plan. (MP:001), (MP:003)
5.
Acquire foundational knowledge of
marketing-information management to
understand its nature and scope. (IM:012),
(IM:184)
6.
Write internal and external business
correspondence to convey and obtain
information effectively. (CO:133)
(SUPPLEMENTAL)
RBT
Course
Design
Weight
ation
100%
40%
15%
B2
4%
3%
0%
4%
4%
0%
Unit A
1.00
2.00
Course weight
40%
Understand marketing, career
opportunities, market planning, and
foundation of marketing-information
management.
Understand selling, customer
relations and product management.
Unit B
15%
25%
Course weight
60%
3.00
Understand product/service
management, pricing and channel
management.
29%
4.00
Understand product/service
management, pricing and channel
management.
31%
Essential
standard
blueprint
#
1.00
Number of
indicators each
standard
Number of
objectives each
indicator
1.01
1.02
1.03
1.04
1.05
1.06
a-h
Essential Std #
UNIT
A
Units, Essential Standards, and Indicators
(The Learner will be able to:)
Total Course Weight
BUSINESS OF MARKETING, CAREERS IN MARKETING, FOUNDATION
OF MARKET PLANNING, CUSTOMER RELATIONS, AND SELLING
Essential Std Understand marketing, career opportunities, market planning, and
#
foundation of marketing-information management.
1.00
Indicator
1.01 Understand marketing’s role and functions in business to facilitate
economic exchanges with customers. (MK:001), (MK:002)
Course
Weight
100%
40%
15%
4%
Indicator
1.02 Understand career opportunities in marketing to make career
decisions. (PD:024)
3%
Indicator
1.03 Read to acquire meaning from written material and to apply the
information to a task. (CO:057) (SUPPLEMENTAL)
0%
Indicator
1.04 Employ marketing-information to develop a marketing plan. (MP:001),
(MP:003)
4%
1.05 Acquire foundational knowledge of marketing-information
management to understand its nature and scope. (IM:012), (IM:184)
4%
1.06 Write internal and external business correspondence to convey and
obtain information effectively. (CO:133) (SUPPLEMENTAL)
0%
Indicator
Indicator
Indicator
1.03
Read to Course weight
acquire
meaning from
written material
0%
and to apply the
information to a
task. (CO:057)
(SUPPLEMENTAL)
Supplemental will not be tested, so
keep moving. Counts as 0% course
weight. Tip: make them part of your
substitute lesson plan packet.
Unit
Essential
Std #
Indicator
Course
weight
RBT
1.00
1.01
4%
B2
A
Understand marketing’s role and functions in
business to facilitate economic exchanges with
customers. (MK:001), (MK:002)
Understand marketing’s role and functions in
business to facilitate economic exchanges with
customers.
(MK:001), (MK:002)
Assessment codes
Section 3
covers the abbreviations such as COcommunication, CR-Customer Relations, and MK-Marketing.
The numbers are part of a number system that MBA Research
uses. A number identifies a performance indicator which makes
up the blueprint indicators/guide performance elements.
Delores P. Ali
Unit
Essential
Std #
Indicator
Course
weight
RBT
1.00
1.01
4%
B2
A
Revised Bloom’s Taxonomy
 Year
◦36 weeks
◦180 days
◦Course
Outline
Section 4.
TIP: Teach as though you have 170
to 175 days or 34 to 35 weeks. I
call it leverage.
 Semester
 18
weeks
◦90 days
TIP: Teach as though you have 80
to 85 days or 16 to 17 weeks
Unit
Essential
Std #
Indicator
Course
weight
RBT
1.00
1.01
4%
B2
A
What exactly does
this % mean?
Hours
Days
Time to spend
on indicator
Semester (90 – 5 leverage) = 85 days
Based on 85 days
Unit A (40%)
40% of 85 = 34 days
1.00
15% of 85 days = 12.75 or 13 days
2.00
25% of 85 days = 21.25 or 21 days
From
blueprint
Blueprint Course Weight (%)
indicator
#
Unit 1.00 has to equal to
13 days
1.01
4%
85 x 4% = 3.4 or 3 days
1.02
3%
85 x 3% = 2.5 or 3 days
1.03
0% Supplemental
1.04
4%
85 x 4% = 3.4 or 4 days
1.05
4%
85 x 4% = 3.4 or 3 days
1.06
0% Supplemental
1.01 (4%) or 3.4 days …would give this 3 days
• Objectives:
a. Define the following terms: marketing and
marketing concept.
b. Identify marketing activities.
c. Categorize items that are marketed.
d. Explain where marketing occurs.
e. Explain the elements of the marketing concept.
f. Explain the role of marketing in a private enterprise
system.
g. Describe ways in which consumers and
businesses would be affected if marketing did not
exist.
h. Explain how marketing benefits our society.
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Develop your pacing guide ( see section 4
from Curriculum)
It is your pacing guide that helps develop
your lesson plans.
Might I suggest developing your own pacing
guide (while staying in line with MBA). When
we use MBA we feel it is concrete thus added
pressure should you not follow it.
At a minimum a lesson plan includes:
•
Title
•
Introduction/Review
•
Teacher input
•
Guided practice
•
Time
•
Materials
•
Assessment

/how-to-write-lesson-plans

NC Learn Lesson plan

Sample lesson plan formats

What works for me

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
Lesson Plan Template posted 12/1/10 - ROBERT MANRIQUEZ
Stanley High School
14323 Hwy 84, Logansport, LA 71049
Lesson Plan Template Unrevised.doc
http://shs-dpsla.schoolloop.com/cms/resources?d=x&folder_group_id=1286004158456&group_id=1286004158456&
id=1286004160082
Resources to aid in lesson plan
development
• Resource List:
– Textbooks
– Online
• Member Pricing
– LAPS
• Moodle PLCs
– Courses
– Program
Best Practices
• Student-Centric Classroom
– Performance activities
– Projects
Moodle PLC
• Account
• Active participation
• Etiquette
Test Items
• 3rd Party Provider
– Written at essential standard level
• Classroom Bank
– Elements and curriculum guide
• Secure Bank
Week One: Sample
Monday
Tuesday
Wednesday
Thursday
Friday
Day 1
Day 2
Day 3
Day 4
Day 5
1.00
1.00
CTSO’s to
include
NTHS, DECA
video,
Cooperative
education,
walk through
fire drill and
tornado drill,
bus safety
1.00
1.01
Objectives:
• (a)
• (b)
• (c)
1.00
1.01
Objectives:
• (d)
• (e)
• (f)
1.00
1.01
Objectives:
• (g)
• (h)
Explain goals
of course,
classroom
procedures,
expectations,
forms to be
completed,
bullying,
harassment,
• TEST
Thank-you and have a
School