Transcript EXPLODING BACON Team 1902

Know Who You Are
Start with a Mission Statement
Get together
 Discuss what you want to do
 Include values, inspiration, be real and specific.
 Be Short, sweet and to the point….
Our Mission Statement
Our mission is to inspire youth using 4-H principles along with the tenets
of gracious professionalism to explore science and technology through a
mentor based program, which develops leadership and life skills and
encourages innovative, creative solutions to engineering and
technical challenges.
Branding your Identity
• Logo Guidelines
– Pantone Colors
– Fonts
• Print and Merchandise
• Taglines
• Resources available to team
– Software
– Talents
• Maintaining control of your image
• First Branding Guidelines
(www.usfirst.org/roboticsprograms/marketing-tools/brand)
Lessons Learned
Thursday
Everyday
Shirts
Friday
Shirts
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Can you pick us out of a crowd?
Approach to Marketing
Why is Your Image Important?
Know who you are so
others will know who you are.
• Marketing Within the FIRST Community
– Marketing to Judges
– Marketing to Other Teams
• Marketing Outside the FIRST Community
– Sponsors
– Media
– Community
Marketing to the FIRST Audience
• Marketing to Judges
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Judges Packet
Judge Whispering
Pit Design
Presentation boards, pictures, and brochures
• Marketing to Teams
– Pit Scouting
• FIRST Community
– Chief Delphi
– Off Seasons
– Outreach
Judges Packet
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Business Plan
Robot Card
Engineering Design Manual
Marketing Packet
Chairman’s Submission
Community Outreach Information
– Press Releases and Articles
– Flyers & Marketing Materials
– Thank you letters
• Digital Media Award Submission
• Team Handbook
• Brochure
Engineering Design Manual 2014
Judge Whispering
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Pit Test
Practice Sessions
The Game
Jeopardy Game
Presenting Chairman’s to your
Team
Pit Identity
Nice
Nice
NicePit,
Pit,
Pit,Hot
Flash!
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Botz!
Nice
Pit,
Bacon!
Marketing to Other Teams
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Robot Cards
Pins/Buttons
Giveaways (clappers, pens, balls, bandanas)
Peer Awards
Offering assistance to other teams and
developing relationships (at competitions)
• Workshops and Seminars (like this)
• Off-Seasons
• Mentoring year around (FRC, FTC or FLL)
Pins and Buttons
Marketing to Other Teams
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Robot Cards
Pins/Buttons
Giveaways (clappers, pens, balls, bandanas)
Peer Awards
Offering assistance to other teams and
developing relationships (at competitions)
• Workshops and Seminars (like this)
• Off-Seasons
• Mentoring year around (FRC, FTC or FLL)
Can they hear you coming?
We’ve Got Spirit, Yes We Do!
Mascots
Have you seen my pig?
Marketing Outside FIRST
• Community Outreach
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Girl Scouts/Boy Scouts
Libraries
Science Centers
Community Service
Schools
• Local Media
– Press Releases
• Sponsors
– Newsletters
– Updates
– Thank You’s
BRANDING YOUR BOT!
Outreach and Community
Outreach
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Host FTC kick off 3 yrs
Host FRC kick off 4 yrs. (5 teams)
Volunteer/Host FLL Tournaments
Hosted FLL Girl Scouts Challenge
Hosted FLL coaches workshops
Hosted FTC Build It Days
Mentor 31 FLL Teams
Mentor 4 FTC Teams
Mentor 4 FRC Teams
Outreach to countless FIRST teams on imagery
TNT fun-time coordinator
Volunteer at FL Regional, TNT, and IRI
Over 130 events in the past 4 years (25 in 2010)
Library presentations
Shuttle launch
Exploding Science & Summer Camp
Print & Digital Media
• Brochure
• Flyers
• Business
Cards
• Website
• QR Code
• Facebook
• Twitter
• YouTube
Getting the Word Out
Marketing to Sponsors
• Marketing Packet
– Business Plan
• Cold Calls
• Presentations
• Activity Book
Sponsor Levels
10K and above - Boss Hog
Company name or Logo (Large)
on T-shirt and Robot
Company name on promotional
materials
Link on team website
Logo displayed in pit
5K-10K - Power Pig
Company name or Logo (Medium)
on T-shirt and Robot
Company name on promotional
materials
Link on team website
Logo displayed in Pit
1K-5K - Big Bacon
Company name of Logo (Small)
on T-shirt and Robot
Company name on marketing
materials
Link on team website
500-1K – Squealer
Company name on T-shirt
Company name on marketing
materials
Link on team website
0-500 – Piglet
Listed on website
Our un-dying love and gratitude
Sing Your Praises!
Care and Feeding of Sponsors
• Sponsor Dinner
• Supporting our Supporters – Being there!
• Newsletters/Emails
Benefits of Good Imagery
• More Memorable
• Leave a Good Impression
• Fundraising
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Sponsor Demos
Professional Conferences
Local Businesses
Associations, Clubs and Chamber of Commerce
• Recruiting
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FLL Tournaments
School Demos
Science programs
Summer Camps
Community Outreach
Gracious Professionalism