Transcript Document
DEVELOPMENT AND FOUNDATION OF THE INTERNATIONAL MARKETING PLAN OF COMPANY Scientific supervisor Language consultant Zemliana Alina MEK-09-1 Master’s degree programme A. Zadoya, PhD in Economics, Full Professor G. Miasoid, PhD in Pedagogy, Associate Professor STRUCTURE • Development of the company international marketing plan. • Analysis of company’s marketing activity. • Suggestions to improve the international marketing plan. • Efficiency of the offered measures. • Object of research – LLC «Chinese Trade House». • Purpose of research – analysis and development of improved international marketing planning of the company. Development of the international marketing plan Situational market analysis Marketing opportunities Objectives Target market Positioning Marketing-mix Marketing strategy Monitoring Analysis of the company’s marketing activity • Policy of diversification. • Implementation of advertising campaign. • Saturated market activity. • Functional type of organizational structure. Analysis of the company’s marketing activity • Not established system of communication. • Lack of employee motivation. • Unclear future performance goals and strategy. • Need to determine the positioning of the company and its services. • Underdeveloped marketing mix. • Erroneous distribution costs for promotional activities. Deals about improvement of the international marketing plan • Adjustment of purposes and international marketing strategies. • Change in positioning the company and its services. • Implementation of the marketing mix 7Р. • Improvement of marketing planning. Costs on the international marketing activity № of Sum, UAN order Name of measures 1 Internet advertising on banners 2 Check-in free bases of enterprises in the Internet 3 China Europa 3000 4200 9600 2640 3600 8400 – 6000 – 20000 – 50000 Advertising in printed editions of media 4 Advertising on TV 5 Participation in international forums 6 Ukraine and conferences 40000 Development of the commercial 45000 Efficiency of proposed measures Year Revenue, UAN Profit, UAN Discounted profit, UAN Rate of return, % 1 530150 154000 125203 65,1 2 636180 215600 142508 74,1 3 763416 301840 162192 84,3 4 916100 422576 184568 95,9 5 1099320 591600 210160 109,2 Thank you for your attention!