Transcript HealthForceOntario

HealthForceOntario Marketing and
Recruitment Agency (HFO MRA)
Overview
& Community Partnership Program
Presentation to the Northwestern Ontario Municipal Association
Shannon Boulton, HFOMRA
April 22, 2010
Introduction
In May 2006, HealthForceOntario (HFO) is born as a strategy—
viewed as a broad umbrella over a series of HHR strategies.
HealthForceOntario is the provincial government strategy to ensure
that Ontarians have access to the right number and mix of qualified
health care providers, when and where they are needed.
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HFO MRA: Introduction
• As part of HFO, the provincial government created the
HealthForceOntario Marketing and Recruitment Agency (HFO
MRA)
• Our evolving mandate is to help increase the number of qualified
health care professionals practising in Ontario by:
– Recruiting qualified health care professionals into Ontario
– Assisting internationally educated health professionals living
in Ontario to become qualified to practice here
– Retaining Ontario’s domestically trained health care
professionals
– Facilitating the delivery of clinical care through administration
of locum programs
– Administering and managing interprofessional care grant
programs
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HFO MRA: Four core business units
HealthForce Ontario Marketing and
Recruitment Agency consists of:
• Marketing and Recruitment
• Access Centre
• Ontario Physician Locum Program
• Corporate Affairs
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HFO MRA: Marketing and Recruitment
Areas of focus:
• Community Partnership Program
• Marketing and recruitment activity (inside and outside Ontario)
• Website and HFOJobs portal
• Media relations
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HFO MRA: Marketing and Recruitment
Community Partnership Program:
CPC are situated within each LHIN area
• To work with communities on physician recruitment and retention
• To support communities and employers to increase their
“recruitment readiness” by providing information and education
on effective recruitment tools, strategies and resources
• To work as a provincial team to support HFO MRA physician
recruitment efforts
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HFO MRA: Marketing and Recruitment
Community Partnership Coordinators
What we do:
• Act as a conduit of information between local communities and
the province.
• Assist in the development of recruitment and retention best
practices, policies, guidelines and materials that can be used
across the province.
• Help physicians and residents learn about job opportunities and
explore communities of interest.
• Work with Ontario’s medical schools to promote and support
their community-based outreach activities.
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HFO MRA: Marketing and Recruitment
Community Partnership Coordinators
What we do (cont.):
• Connect physicians, nurses, communities and health care
organizations to other programs and resources of the Agency.
• Promote Ontario at provincial, national and international
conferences and career fairs.
• Link health care organizations with provincial nursing recruitment
and retention initiatives.
• Offer on-the-ground physician recruitment support to community
recruiters and health care organizations.
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HFO MRA: Marketing and Recruitment
In the Northwest:
• I have worked with all community-based Recruitment and
Retention Committees
• I have very strong linkages with NOSM and have presented to
Learners including 3rd-year EM Residents, FM Residents and
students
• I work closely with candidates, their spouses and families to
find practice opportunities in the North. I have provided
potential candidates to communities and worked with them
throughout the recruitment process
• I continue to assist communities with posting vacancies for
physicians and nurses on HFOJobs
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HFO MRA: Marketing and Recruitment
Community Partnership Program
Successes to Date:
• Building capacity in local recruitment efforts.
• Resident Outreach Strategy taking root called “Practice
Ontario”
• CPCs working one-on-one with physician candidates.
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HFO MRA: Marketing and Recruitment
Community Partnership Program
Successes to Date:
• HFOJobs is becoming a better tool through greater community
participation– on the way to being the first stop for physicians
and nurses searching for work.
• Stakeholders are pleased with having a point person to ask
questions and receive information from on a regular basis.
• CPCs are able to ensure announcements affecting communities
throughout the Province are provided in a timely fashion
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Northern and Rural Recruitment and
Retention Initiative (N3R)
• Announced March 5th, The NRRR Initiative will provide grants to
physicians and new physician graduates who agree to practice in
a northern or highly rural community or in one of the five major
northern urban referral centres
• Communities are determined to be eligible based on their
Rurality Index for Ontario (RIO) score – which will be used to
ensure funding is specifically targeted to northern and highly
rural communities.
• The RIO score is based on three factors: population (count and
density), travel time to a centre offering physician care, and
travel time to a centre that offers advanced specialty care.
Stronger Together –
Collaboration in Health Human Resources
• A one-day symposium being held June 17, 2010 at the
Toronto Marriott Downtown 8 a.m.– 4:30 p.m.
• No registration fee, 1 night free accommodation for
communities with a RIO score of 40+
• To register – www.healthforceontario.ca/symposium
• Benefits of attending include, but are not limited to:
– To learn about Provincial Health HHR initiatives
– Opportunity to network and ask questions of HHR leaders
– Participate in the launch of a best practices tool-kit known as
Recruiter U
Contact Information
HealthForceOntario
Marketing and Recruitment Agency
Community Partnership Program
Shannon Boulton
Community Partnership Coordinator, Northwest
Tel: 1-807-627-2731
E-mail: [email protected]
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