Transcript PowerPoint Presentation – Unit M&M Chairperson

M&M
Unit Membership & Marketing Chairperson
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Self analysis – Is there a hole in the ship
Present Method - what we are doing now and results
Marketing “What and Why”
“Unit” Driven Membership
Training and Tracking
New Membership Committee Responsibilities
Deployment
M&M
Unit Membership & Marketing Chairperson
Please view this initiative in two ways:
1. As the person in the unit who becomes a M&M chair
2. As a council who is looking to add the M&M positions
There will be an opportunity for needed feedback to
insure this effort leads to membership growth..
M&M
Unit Membership & Marketing Chairperson
Self Analysis
Present Method
Marketing
Unit Position
M&M
Train & Track
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Handful of people
focused on
membership (?)
M&M
Unit Membership & Marketing Chairperson
Deployment
Membership Trends
Year
Tiger Cubs,
Cubs,
Webelos
Boy Scouts,
Varsity Scouts
Venturers
Total
Traditional
Scouting
1999[93]
2,181,013
1,028,353
202,486
3,411,852
2000[93]
2,114,405
1,003,681
233,828
3,351,914
2001[93]
2,043,478
1,005,592
276,434
3,325,504
2002[93]
2,000,478
1,010,791
293,323
3,304,592
2003[93]
1,914,425
997,398
288,395
3,200,218
2004[93]
1,875,752
988,995
280,584
3,145,331
2005[94]
1,745,324
943,426
249,948
2,938,698
2006[95]
1,701,861
922,836
244,256
2,868,963
2007[95][96]
1,687,986
913,588
254,259
2,855,833
2008[96][97]
1,665,635
905,879
261,122
2,832,636
2009[98]
1,634,951
898,320
257,361
2,790,632
2010[99]
1,601,994
898,852
238,846
2,739,692
2011[100]
1,582,930
909,103
231,127
2,723,869
-27.4%
-11.6%
+14.1%
-20.2%
change
(since 1999)
M&M
Unit Membership & Marketing Chairperson
Self Analysis
Present Method
Marketing
Unit Position
Friend
Neighbor
Family
Other
M&M
Train & Track
Unit Membership & Marketing Chairperson
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Deployment
Self Analysis
Present Method
Friend
Family
Marketing
Unit Position
Neighbor
Other
M&M
Train & Track
Deployment
Basically you
need to know
somebody!
(An informal survey
of existing Scouts
and non Scout
parents affirms this)
Unit Membership & Marketing Chairperson
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Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Traditional Methods Not Working
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Deployment
This is the image
that comes to
many who are
not connected
with our
program when
they hear Boy
Scouts of
America.
-orWhatever the
media last
reported..
M&M
Unit Membership & Marketing Chairperson
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Self Analysis
Present Method
Marketing
Unit Position
Train & Track
This is what they should be imagining!
M&M
Unit Membership & Marketing Chairperson
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Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Well Recognized Brands spend millions on Marketing --- Why??
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Deployment
Well Recognized Brands spend millions on Marketing --- Why??
Top of Mind Awareness
To build desire and insure sure there company is selected at time of purchase
M&M
Unit Membership & Marketing Chairperson
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
We don’t have millions for Marketing but we
have an even better resource…
Introducing the new “Sales Force” for Scouting
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
M&M
Train & Track
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Hundreds of people
focused on
membership
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Sample Council – Suffolk
Before: 5 People focused on
Membership
1st year Goal: 1/3 of units with M&Ms
300units / 3 = 100 People !!!!
Hundreds of people
focused on
membership
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Deployment
A Scouting Salesperson
In Every Unit!
• Insure they can transmit the benefits of Scouting
by giving them facts and endorsements!
• Marketing Support and Training from Council
M&M
Unit Membership & Marketing Chairperson
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Deployment
Our Mission
• Find Moms, Dads, Eagle Scouts who Love Scouting
• Insure they can transmit the benefits of Scouting
by giving them facts and endorsements!
• Provide them Marketing Support and Training
from Council
M&M
Unit Membership & Marketing Chairperson
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Deployment
Motivate Them
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Annual Training “Higher Professional Motivator”
Highlight Traditional Programs
High Adventure Centers
STEM
Scouting History and Importance
M&M
Unit Membership & Marketing Chairperson
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
“Bloomberg, who spoke to a few supporters of the cause,
said that being a Boy Scout had "changed my life,……."
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Deployment
Unit Membership and
Marketing Training
M&M
Unit Membership & Marketing Chairperson
M&M Training Session
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Provide an overview of the key responsibilities of the Unit M&M position
Demonstrate how to successfully plan and execute unit recruitment events
Provide the varying ways to market the unit and scouting in the community
Provide the chairperson with the BSA Marketing Toolkit – how to access,
and how to use National, Council, District and Local resources
Provide the knowledge and tools necessary to develop and track the
progress of a Membership and Marketing Plan (including goal setting)
M&M
Unit Membership & Marketing Chairperson
Unit M&M Chairperson Key Responsibilities
Marketing and
Promotion
Recruitment
Events
Community
Outreach
M&M
Planning and
Tracking
Unit Membership & Marketing Chairperson
Marketing and Promotion
– Press Releases “PR Guidebook”
– In the Community “Presence”
– Promote Member/Parent
– Internal marketing “website, shutterfly”
Using Marketing Tool Box
– Videos
– Power points
– Make handouts professional
M&M
Unit Membership & Marketing Chairperson
Marketing and Promotion
M&M
Unit Membership & Marketing Chairperson
Marketing and Promotion
PR Guide Book (Developed by Pennsylvania Dutch Council)
M&M
Unit Membership & Marketing Chairperson
Marketing and Promotion
Marketing Toolbox
M&M
Unit Membership & Marketing Chairperson
Recruiting
– School Flyers
– Event Publicity
– Joining Event (2 per year)
– BeaScout.org (Insure Tag is up to date)
M&M
Unit Membership & Marketing Chairperson
Recruiting
Give us an example of your successful
recruiting activities….
M&M
Unit Membership & Marketing Chairperson
Community Outreach
– Faith Based Organizations (posters/print)
– Community Events (Festivals)
– Library Activities
– Fire Departments
– Other Local Units
M&M
Unit Membership & Marketing Chairperson
Community Outreach
How is your Council reaching out to the
community?_____
M&M
Unit Membership & Marketing Chairperson
Working with other units
• Work together to increase “Scouting Presence in the
Community”
• Webelos > Scout > Venturer > Scouter Transition
• “In the Community” Events / Activities (Local Park
Campout/Expo)
M&M
Unit Membership & Marketing Chairperson
Working with other units
• Give us some examples of your successful
transitions…
M&M
Unit Membership & Marketing Chairperson
Planning and Tracking
– Meet with committee and unit leadership
– Set Event and activity dates
– Assign photographer/reporter
– Set goals and track progress
– Recruit “Promoters”
M&M
Unit Membership & Marketing Chairperson
In The Community
Effective for Local Units
Scout Troop used Base
Camp (canopy) for
recruiting at St. Patrick’s
Day parade, had Scouts
sign-up!
M&M
Unit Membership & Marketing Chairperson
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Library Programs
- Local libraries are becoming
community centers
- Looking for content
- Young parents are there
M&M
Displays & Presentations at local
libraries can foster interest in Scouting
to families who don’t have a previous
affiliation to Scouting.
Unit Membership & Marketing Chairperson
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Cub Scouts meet here!
Tuesday s 7PM – Join Us!
Boy Scouts meet here!
Tuesday s 7PM – Join Us!
Co-Ed Scouts Meet here!
Tuesday s 7PM – Join Us!
Council Give 11x17 frame with poster as part of Media Kit
M&M
Unit Membership & Marketing Chairperson
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Proposed
Scouting
Road Sign
M&M
Unit Membership & Marketing Chairperson
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Self Analysis
Present Method
Marketing
Unit Position
Train & Track
M&M Unit Media Kit: (coming soon)
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Printed Flyers and Posters
PR Guide
Ask Me About Scouting buttons
M&M Name Badge and buttons
Road Sign Request Form
Eagle Scout Sign Request form
In The Community Resources Request form
Printed M&M Candy giveaways
M&M
Unit Membership & Marketing Chairperson
40
Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
More Information at “M&M Central”
Web:
http://ner-area2.org/
Face Book:
http://www.facebook.com/pages/Scouting-MMCentral/108484799342595
National Marketing Tool Box:
http://www.scouting.org/scoutsource/Marketing.aspx
M&M
Unit Membership & Marketing Chairperson
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Deployment
Self Analysis
Present Method
Marketing
Unit Position
Train & Track
Take Attendance, email, FB and Photos
M&M
Unit Membership & Marketing Chairperson
Deployment
Self Analysis
Present Method
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2.
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Marketing
Unit Position
Train & Track
What part of the M&M do you feel is best for your council?
What challenges do you expect in implementing M&M?
Do you agree that Scouting needs marketing?
What would improve the delivery of this information?
Take Attendance, email, FB and Photos
M&M
Unit Membership & Marketing Chairperson
Deployment