Transcript One-on-Ones vs. Focus Groups

One-on-Ones vs. Focus Groups
Which Works Better?
264a Marketing Research
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One-on-Ones vs. Focus Groups
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1-on-1s delve deeper.
1-on-1s allow more candor.
1-on-1s eliminate group influence.
1-on-1s keep competitors apart.
1-on-1s have extremely low sample size.
1-on-1s are much more expensive.
1-on-1s don't generate as much client involvement.
1-on-1s are physically exhausting to conduct.
264a Marketing Research
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