Transcript DJE Associates, Ltd

DJE Associates, Ltd.
Established 1991
Consultants to Management
Dave Evanson
(781) 863-0056
[email protected]
DJE Associates, Ltd. Philosophy
Our philosophy is to gain an understanding of
our client’s needs and then create the optimal
working relationship based on these needs. We
are extremely flexible in our approach to
helping clients ranging from anonymously
operating behind the scenes to functioning as a
long-term extension of their marketing team.
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DJE Associates, Ltd. Offers Services in All Facets of
the Marketing Process
Strategic
Planning
Market
Assessment
New
Product
Development
Program
Analysis / Evaluation
Targeting /
Segmentation
Customer
Optimization
Program
Launch /
Management
We offer our services on a full-scale basis or individually in order to best meet our
client’s needs.
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DJE Associates, Ltd. Capabilities
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Strategic Planning and Development
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Identification of Key Opportunities and Threats
Identification of Core Capabilities
Development of Corporate Missions
Assessment and Formalization of Long-Range and Short-Term Plans
Facilitation of Strategic Planning Sessions
Development of Strategic Recommendations
Writing Strategic Business and Marketing Plans
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DJE Associates, Ltd. Capabilities
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Market Assessment
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Research and Assessment of Opportunities and Issues
Identification of Key Internal and External Critical Success Factors
Recommendations on Entry Decisions and Strategies
Writing “White” Papers
Product Development and Launch
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Concept Ideation
Value Proposition Design
Target Market Definition and Sizing
Internal and External Product Evaluation
“Go to Market” Strategy Development
Product Launch
Analysis and Evaluation
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DJE Associates, Ltd. Capabilities
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Database Mining, Targeting Analysis and Modeling
Development
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Optimization of Use of Information for All Areas of DecisionMaking
Segmentation Strategy Formation and Management
Targeting Analysis
Best Customer Identification
Attrition Modeling
Lead Generation Development / New Account Campaign
Planning and Execution
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Planning
Program Set-Up and Management
Fulfillment Set-Up
Production Management
Response Handling
Tracking and Analysis
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DJE Associates, Ltd. Capabilities
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Customer Optimization and Relationship Management (CRM)
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Customer Needs Assessment and Segmentation
Usage, Loyalty, Cross-Sell and Retention Strategy Development and
Implementation
Precision Marketing and Trigger Event Marketing
Touch-Point Management
Cross Channel Campaign Management
Lifetime Customer Value Optimization
Internet Strategy Formation and Implementation
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Internet Needs Assessment and Recommendations
Internet Strategy Formation including Website, Advertising, and
Marketing Program Recommendations
Cross Channel Campaign Management
Program Implementation
Program Evaluation
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DJE Associates, Ltd. Capabilities
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Web Marketing
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Online Advertising
Search Engine Listings and Optimization
Affiliate Marketing
E-mail Marketing Campaigns
Opt-In List Development and Management
Viral Marketing Management
Cross Channel Campaign Management
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DJE Associates, Ltd. Capabilities
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Direct Marketing Program Development and Management
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Strategy Formation / Program Recommendations
Program Set-Up and Management
Database Set-Up and Analysis
Targeting Analysis and List Selection
Creative Development Management
Production Management
Fulfillment Set-Up
Program Tracking and Analysis
Telemarketing Design and Management
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Inbound / Outbound Development and Management
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DJE Associates, Ltd. Capabilities
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Competitive Analysis and Monitoring
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Reviewing Key Competitor Strategies, Capabilities, and Results
Setting Up and Managing Competitive Monitoring Panels
Benchmarking Studies
Marketing Research Management
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Identification of Research Needs
Qualitative and Quantitative Research Management
Analysis of Research Findings
Presentation Development
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DJE Associates, Ltd. Capabilities
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General Advertising Strategy and Management
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Recommendations and Strategy Formation
Agency Review and Selection
Production and Vendor Management
Cross Channel Campaign Management
Measurement of Advertising Effectiveness
Branding
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DJE Associates, Ltd. Partial List of Current
and Former Clients
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American Express
Anheuser-Busch
Bally Total Fitness
Bank of America
Bell South
Centex
Consumer Reports
CPP North America
Discover Card
Dresdner Kleinwort Wasserstein
Dun & Bradstreet
Fidelity Investments
General Electric
General Motors
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Harley-Davidson
HSBC
Johnson Controls
MasterCard International
Metris Companies
UBS / PaineWebber
Providian
Reed Elsevier / Cahners Business
Sprint Business
Verizon
VISA
Washington Mutual
West Marine
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DJE Associates, Ltd. Professionals
DJE Associates, Ltd. has a team of seasoned professionals with experience in all
facets of marketing. We also have individuals with backgrounds in specific
fields that we engage on an as-needed basis. These individuals bring in-depth
expertise when needed in the areas of database statistical analysis,
telemarketing, marketing research, Internet management, creative development,
sales effectiveness and optimization, plus many other specialties. Brief
biographies of the individuals we foresee being the most involved on your
account follow.
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DJE Associates, Ltd. Professionals
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Dave Evanson
Dave Evanson founded DJE Associates, Ltd. in 1991 and serves as the President.
Since the inception of DJE Associates, Ltd., Dave has worked with numerous
Fortune 500 companies on a wide variety of marketing and management programs.
Dave has over twenty-five years of experience in marketing / management and has
held senior management positions with prestigious firms such as Citigroup, Bank of
Boston (now Bank of America), Travelers Financial Services (now Citigroup) and
Harte-Hanks Direct Marketing.
Dave holds an MBA from University of Chicago.
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DJE Associates, Ltd. Professionals
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Doug Longman
Doug Longman has over twenty-five years diverse experience in Marketing
Management, Strategic Planning, and Business Development. He has served in
Brand Management positions with PepsiCo and General Foods and directed
Business and Program Development for Citibank. As a senior consultant he has
worked with MasterCard, Visa, ATT, Bank of America, Citibank and Sears on
credit offerings. He has worked with DJE since 1995.
Doug has an MBA and Doctorate in Marketing from Indiana University. He has
taught Marketing Strategy and New Product Development at The University of
Chicago and The University of Texas.
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DJE Associates, Ltd. Professionals
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Gail Long
Gail has been with DJE Associates, Ltd for over twelve years and has twenty years
of marketing experience. While with DJE, Gail has worked with many of the
nation’s top companies on various projects including planning, market analysis,
product development, and customer relationship management. Prior to DJE, Gail
was at Bank of America (formerly Advanta Financial Services) where she held
management positions in the relationship management, retention, research and
product development areas.
Gail holds an MBA from Temple University in Philadelphia.
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DJE Associates, Ltd. Assignment
Examples
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Worked as a strategic partner on the launch and on-going management of one
of the largest credit card programs in history. Provided strategic direction
and guidance, managed product evaluation and business case development,
managed value proposition development and oversaw numerous partner
relationships to ensure program success.
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Established a direct marketing arm at one of the nation’s largest business-tobusiness telecommunications firms in order to increase effectiveness and
profitability of sales and account management efforts. This included
development of the direct marketing structure, training personnel, database
refinement and analysis, plan development, and on-going program
management.
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Prepared the strategic marketing plan including securing senior management
approval for one of the nation’s top fitness companies.
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DJE Associates, Ltd. Assignment
Examples
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Worked with a top Yellow Pages company to develop and implement a direct
marketing stream for lead generation, upsell, and retention. Program
included value proposition development, targeting, creative development,
implementation, on-going management and program analysis.
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Completed an in-depth analysis for a major telecommunications company
that encompassed an overview of several new market areas that were
acquired through a major merger. Analysis included securing necessary data,
data manipulation, analysis of data, identification of key findings, issues and
opportunities and recommendations for optimizing the value of these market
areas.
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Worked with one of the top telecommunications firms in the country to help
them identify new market and product opportunities. This included market
sizing, defining needs of markets, identification of product opportunities with
the markets, value proposition development and positioning for the identified
opportunities.
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DJE Associates, Ltd. Assignment
Examples
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Assisted with the development and on-going management of CRM initiatives
for the Internet division of a major Fortune 500 firm.
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Worked with a an Internet based insurance company to complete the launch
of 10 new products within a one-year period.
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Served as an on-going member of the marketing team for one of the nation’s
top credit card issuers helping them to manage the implementation of
numerous relationship management, product development and acquisition
initiatives.
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