Transcript Knowledge economy: Vilnius City marketing plan

Metropolitan Marketing
in the Baltic Sea Region Current Outlook, Best Practices,
Future Visions
Knowledge Economy:
Vilnius Marketing Programme
Riga, 2007
Vilnius Strategic Plan
2002-2011
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Vilnius – the most modern city
international centre of politics, business,
science and culture
a new economy
an advanced society
a distinct environment
http://www.vilnius.lt/vmsp/
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Priority I: Increasing the international
competitiveness
Objective 1.2.: to build a particular image of
Vilnius as the City of knowledge economy
Tool 1.2.1.3. to develop a marketing
programme of Vilnius knowledge economy 2
sector
Knowledge economy marketing
Conclusions:
•No single basket
•Joint teams
•Coordinated activities
Hunting of Battleship Bismarck, 18 May 1941
Association Knowledge Economy Forum
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http://www.zef.lt/
Triple helix partnership
Municipal Authority
- guarantee for consistent
long term activities
- preserving the values
NGO’s
Business and Science
-community voice
- opinion leaders
-dissemination of the ideas
e.g. Association Knowledge Economy Forum,
Association Infobalt
- creation and application
of solutions
- adjusting the trends
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KE Marketing programme (2005)
The City of Vilnius
Vilnius - Kaunas Dipolis
Vilnius – the Future City of the Baltic
Region 2006/07
Vilnius and Kaunas Region – European
Region of the Future 2006/2007
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KE Marketing programme
(2005)
Objectives
- toprovide the mechanism
and tools for influencing
public opinion an thus
creating information
background in the
countries of BSR and the
EU as well as regions of
Lithuania.
•motivated inhabitants
•motivated investors
•development of KE sector
Directions
- to position Vilnius and the
Dipolis as open attractive
and potential areas
providing intellectual
products and services as
well hospitable place for
new KE businesses
- to encourage the citizens
and local businesses to
take advantage of KE
benefits and transform into
more complex knowledge
intensive structures
Outcomes
•increased awareness of
the KE achievements
(business organizations)
• achievements quoted by
economy observers
•creativity , ability to react
flexibly (inhabitants and
local businesses)
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KE initiatives
Vilniaus, Vilniaus-Kauno dvimiesčio ŽE sektoriaus matomumas Lietuvos žiniasklaidoje
Saulėtekio
slėnis
Sunrise Valley
E.miestas
E-City
Tarptautinė žinių
International
ekonomikos mokykla
Aljansas
„Langas į ateitį“
Alliance
Window2Future
School of KE
Kauno
Kaunase.regionas
e-region
Šiaurės
miestelio
Northtowm
technologijų
parkas
Technology Park
KE
Ambassadors
Žinių
ekonomikos
Ambasadorius
Medžiagotyros ir matavimų
branduolys
Vilniaus
ir Kauno
Vilnius –Kaunas
dvimiestis
Dipolis
Agriculture
LŽŪU
Žemės science
ūkio mokslo
and
technology
park
ir technologijų parkas
Visorių
informacinių
Visoriai
IT Valley
technologijų parkas
KaunoHi-Tech
aukštųjų
ir IT
Kaunas
and
informacinių
technologijų
Park
Biotechnologymokslo
Biotechnologijos
Science
Park
parkas
parkas
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Who, What and How?
TARGET GROUPS
EU and BSR
politicians
TARGET
- positive attitude
to KE secotor of
Vilnius and Dipolis
Public presentations
by various social and
economy group
- applied priorities
Information on the
WEB, publications,
posters
Media
Businesses
Scientists and
researchers
Youth
Public
TOOLS
- requested
feedback from the
target groups
Participation and
organising various
events (exhibitions,
conferences,
seminars)
Press releases and 8
conferences, articles
Conclusions
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Different efficiency of marketing tools (Vilnius and Dipolis science and
technology parks)
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Role of the WEB information in disseminating and influencing
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PPP and Vilnius science and technology parks as the most efficient
channels for KE marketing
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Positive attitude of Lithuanian media and the inhabitants to KE
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Trends of reducing marketing activities of KE initiatives (2018)
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Lithuanian scientists and researchers as well as EU, BSR politicians and
businesses as major target groups
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Recommendations
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Focus in science and technology parks and abilities to use the marketing
tools on their own
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Documents by the KE initiatives and other authorities to be introduced on
the web in several languages.
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Support to partnership of
well as PPP.
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The City of Vilnius as science and technology valley
and other science and technology as
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Thank You for Attention
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