Transcript Vita Reinalde

Baltic Training Programme
Multinational marketing
“Axellus AS”
“Enterprise Estonia”
Vita Reinalde
May 2010
Basic information about me
• Vidzeme University of applied Sciences
• Faculty of Business Administration and
Economics
• Business management
Disaster with “Coca-Cola”
1. “Axellus AS“
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Nordic regionLeading supplier of health-supplements in the
Based on 3 Scandinavian companies (2007):
Peter Moller
Collet Pharma
Danske Droge
~ 400 employees
75% sales in the Nordic countries, exports to more than 30
countries
9 home markets (Denmark, Norway, Sweden, Finland,
Estonia, Latvia, Lithuania, Poland, The Czech Republic)
The Health-Supplement company of the Orkla groupa
Short conclusion:
 They have to make their marketing messages very clear
 Product value definition is very important
“Axellus AS“(2)
Products
“Enterprise Estonia”(EAS)
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50 different national programmes to support entrepreneurs
Support programme for those entrepreneurs who want to
start their business in Estonia
Estonian marketing concept – to introduce Estonia as:
The place of interest to visit (Tourism)
Good place for business (investments, export)
Good place for studying, working, living
Short conclusion:
 Development of Estonia’s marketing concept
 Support programmes for entrepreneurs
 Importance for me
“Multinational marketing” (1)
Aim before the project: To obtain marketing manager’s work in
company
Aim after Narva: To obtain knowledge about how works an
international marketing in multinational company and to get
an experience for my future plans in business sphere
Aim during the placement: To get some knowledge about
specific marketing spheres, like, new product lifecycle,
packaging design, importance of country’s marketing
concept
“Multinational marketing” (2)
Tasks:
1. Meet the host-company
2. New products lifecycle
3. New packaging design ideas (Alina Wheeler “Design Brand
Identity-a complete guide to creating, building and
maintaining strong brands)
4. Visit to “EAS” marketing department and to get acquainted
with it
Cultural awareness
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Work time
Atmosphere at work
Working space
Innovative thinking
• Action
Future plans
1. BTP (12.04.2010.-10.05.2010.)
2.Cooperation with “Axellus AS” (2010-...)
3.The end of studies (2012)
4.Design studies (2013)
5. My own business (2013)
Time for questions
Thank you for attention!