Transcript Seafood Marketing - University of Alaska Fairbanks

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Seafood Marketing
One definition of marketing is:
Individuals and organizational activities that
facilitate and expedite satisfying exchange
relationships in a dynamic environment
through the creation, distribution, promotion
and pricing of goods, services and ideas.
William Pride and O.C. Ferrell
Seafood Marketing
• Marketing Concepts
– Marketing strategy
– Target market
– The 4-Ps
• Promotion
• Pricing
• Placement
• Product
– External market variables
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Seafood Marketing
• Marketing Strategy
– Determining your target market and positioning the
variables you control – product, placement, price and
promotion – around external variables to satisfy your
target.