Transcript Marketing Excellence 2010

GET MORE FROM YOUR
TIME AND TALENT
Presented by the
Baltimore Chapter of the American Marketing Association
Thank You to Our
Sponsors….
In Kind Sponsors
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Welcome to the AMA
Baltimore Volunteer
Opportunity Webinar!
GET MORE FROM YOUR
TIME AND TALENT
by Giving What You’ve Got
Agenda
Meet the Presenter
Rob Macdonald
Past-President 2011 - 2012
Rob Macdonald is a B2B communications strategist and writer.
His firm, Thought Leaders Marketing, positions CEOs as thought
leaders within target markets.
As a creative revenue generator, communications strategist and
writer with 15 years experience attracting and cultivating leads
online, Rob specializes in getting to the heart of the story. He is
past president of the American Marketing Association, Baltimore.
His award-winning column appears in the Baltimore Business
Journal.
Let's Connect!
www.linkedin.com/in/robroymacdonald
www.facebook.com/robroy.macdonald
www.twitter.com/robmacdonald
About the American Marketing Association
AMA.org
About AMA Baltimore
About AMA Baltimore
•More education
•More inspiration
•More networking opportunities
•More sponsorship participation
•More awards & sponsorships
•More members
AMA Baltimore
2013-2014 Board
Barnaby Wickham – President
Keith Michel – Past President/Mentoring
Mira Davis-Kelly – Secretary
Bob Incorvati – VP, CPA/Treasurer
Dov Hoffman – VP, Collegiate Relations
Erika Milenkovic – VP, Communications
Colleen McKenna – VP, Programming
Open – VP, Membership
Luke Harlan – VP, Sponsorships
President
Barnaby Wickham
Director of Marketing, MET
Laboratories, Inc.
[email protected]
Immediate Past President
Keith Michel
Marketing Manager, Walden
University
410-967-9314
[email protected]
Secretary
Mira Davis-Kelly
Marketing Manager,
Observation Baltimore
410-332-0400
[email protected]
VP Finance
Robert Incorvati
Principal, R Incorvati &
Co
rincorvati@amabaltimore.
org
VP Collegiate
Dov Hoffman
Marketing Associate, Right
Source Marketing
410-504-7262
[email protected]
VP Communications
Erika Milenkovic
Resource Development
Specialist, Maryland New
Directions
410-230-0630
[email protected]
g
VP Programming
Colleen McKenna
CEO, Intero Advisory
410-458-6960
[email protected]
rg
VP Sponsorship
Luke Harlan
CEO, Harlan Marketing
Solutions
410-357-6130
[email protected]
VOLUNTEERING:
What’s in it for you?
• Furthering your career development
• Networking with other marketing pros
• Developing leadership skills
• Making important contacts
• Being a part of decision-making
• Building your resume and reputation
• Being recognized at AMA events
• Attending volunteer appreciation events
• Being eligible for Volunteer of the Month
Communications
Committee
Immediate openings:
• Facebook manager
• LinkedIn manager
• Press release manager
• Jobs page manager
Programming
Committee
Immediate openings:
• Marketing Excellence
Awards Manager
Membership
Committee
Immediate openings:
• Vice President
Collegiate Relations
Committee
Sponsorship Committee
How can you get
involved immediately?

AM Breakfast events
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PM Evening events
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October features T. Rowe Price VP Kristin Seeberger
November features Voice of the Customer session with Sharon Nevins
October features Affiliate Marketing Expert Geno Prussakov
November features Baltimore marketing executive Dave Mahoney
Two Special Interest Groups: Content Marketing & Professional
Services Marketing – contact Colleen McKenna
30th Annual Marketing Excellence Awards in January featuring
Ron Shapiro
Marketing Book Club – contact Mira Davis-Kelly
Take the next step!
For more information about volunteering,
please contact:
Barnaby Wickham
President, AMA Baltimore
[email protected]
Engage with us in person
or online…
amabaltimore.org
twitter.com/amabaltimore
(#amabaltimore)
facebook.com/amabaltimore
Thank You!
Barnaby Wickham’s Bio
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Barnaby Wickham is the Director of Marketing for MET
Laboratories, a leading independent product testing lab with
operations in North America, Asia and Europe.
Barnaby has over 15 years of experience in engineering, operations,
and management, with the past 9 years devoted to the practice of
marketing of technical products and services.
Barnaby has an MBA from the University of Maryland Robert H.
Smith School of Business.
Dov Hoffman’s Bio
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Dov Hoffman, utilizes his experience in digital marketing to serve as Marketing
Coordinator for Right Source Marketing, a strategic marketing consulting firm that
helps companies create and implement content-driven, digital-focused initiatives
designed to fuel business growth. Dov graduated from the College of Business and
Economics at Towson University in 2010 while pursuing a double major in e-Business
and Marketing.
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Dov has been an active member of AMA Baltimore since April 2008, serving as
Student Liaison during his collegiate career and received special board recognition in
2009-2010 as Volunteer of the Year. Dov recently completed his third year as VP of
Membership supporting the Chapter's strategic and tactical initiatives. Under his
direction the Chapter earned a Membership Special Merit Award for 80% member
satisfaction rating and an 18% increase in total membership in 2010-2011. Dov is
currently serving as VP of Collegiate Relations focused on developing the
relationships with local colleges and universities while building a stronger marketing
community in the Greater Baltimore area between the students and marketing
professionals.
Luke Harlan’s Bio
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Marketing Strategist ★ Internet Marketing Consultant ★ Speaker ★ Author
★ Online Marketing Solutions Provider
Luke Harlan is a well respected Marketing Strategist, thought provoking
Author, engaging Speaker and savvy Online Marketer who blends creativity
and humor to deliver his expert industry insights and effective business
building solutions.
Keith Michel’s Bio

Keith Michel is the Marketing Manager for Walden University offering
accredited online degrees. Keith has over 20 years of experience
in marketing with an expertise in brand management, lead generation and
development, creating effective positioning, promotions and marketing
campaigns that get results.
Erika Milenkovic’s Bio

Erika is the Resource Development Specialist at Maryland New Directions
(MND), a nonprofit dedicated to helping struggling job-seekers find
employment. She manages the organization’s marketing and fundraising
efforts to raise support for its programs. When she is not at MND, Erika
participates in creative and collaborative opportunities in the region. She
currently serves as the Vice President of Communications for the Baltimore
Chapter of the American Marketing Association and is also an exhibiting
fine artist.
Mira Davis-Kelly’s Bio
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Mira is a seasoned market researcher currently working as part of the
Observation Baltimore Management team. A trained researcher, her
strengths include strategic project management skills, as well as strong
analytical and project management experience. Mira's spirited approach to
research and expertise are appreciated by clients and colleagues, as is her
genuine interest in successful outcomes. She holds a BEd in education from
York University and a BA in psychology from Queens University, both
universities are located in Ontario Canada. Mira's unique and extensive
background in market research and operations bring an intelligent approach
to all projects conducted at Observation Baltimore.
Colleen McKenna’s Bio
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Colleen McKenna, principal of Intero Advisory, LLC, connects professionals
and businesses to insight, opportunities and talent. Teaching and coaching
business professionals and their company on ways to effectively build their
personal and professional brand through LinkedIn. Colleen’s personal
mission is to teach and empower others to empower themselves.
Colleen McKenna has been an active LinkedIn member since 2006 and has
woven this online professional social network into her sales strategy with
measurable results. Since launching her business Colleen has coached and
trained over 3000 professionals on how to use LinkedIn to further their
professional brand and goals. In 2012, Intero Advisory became a LinkedIn
Affiliate Partner, one of 50 in the country. As an Affiliate Partner, Intero
Advisory offers the suite of LinkedIn Corporate Recruiting Solutions to
clients.
Colleen McKenna earned her M.A. in Publication Design from the
University of Baltimore and a B.S. in Mass Communication from Towson
University.