Transcript Manchester United

Manchester United
”The Red Devils”
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Established in 1878
14 times winners of the league
The most well known soccer club in the world
Successful 90’s
Turnover over £130 mil
Traded on stock exchange
United is not only a soccer club but also a business…
Business idea
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Football-team
Cable network - MUTV
Financial/banking institution
Merchandise souvenier shops
Museum
Conference and catering
Popular free-email service
It is all about the brand…
Sponsorship – opportunity
for partnership
Manchester
Large fan base
Partners
Promotion together
Sharing customers
Marketing worldwide
Well known
consumer brands
They got the whole world in their hands…
Getting Global
•Outlet stores
•Broadcasting
•Preseason games
•Internet
Different markets, different strategies…
Merchandising -> Licensing
Great Britain
R&D
Japanese market
Production
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Long term strategy to develop
commercial activities on an
international basis
Opportunity to seek specialist
partners in product and marketing
worldwide
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Marketing
Sales and
services
JSV - leading sport retailer
– important costumer for NIKE
– 5 year deal
– 25 stores accross the country
However, USA is not Japan…
Reds pitch into US market
R&D
Production
Marketing
Upstream
Downstream
Upstream
R&D
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Downstream
Production
Sharing marketing information
Developing sponsorship
Exchange in merchandising
Sales and
services
Marketing
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Sales and
services
Developing cross promotional
programmes
Sharing sporting knowledge
So….
Conclusions
•United is not only a soccer club but also a business
•It is all about the brand
•Different strategies in different continents
•E-business Yes or No?
•Clever strategy to enter Japanese market at this time…
•Big Challenge to reach the US market
•Partnership with market-leading companies in different fields