Transcript PC - Professional Institute of Marketing and Business

P.I.M.B.S LTD.
The Professional Institute
of Marketing & Business
Studies Limited
P.I.M.B.S LTD.
PARTNERS IN EDUCATION
P.I.M.B.S LTD. OFFERS A WIDE
VARIETY OF LEARNING
OPTIONS FOR…
Certificates
and Diplomas
Associates and Bachelors Degrees
Masters Degrees
TERTIARY PASSPORT
P.I.M.B.S Ltd. very own program that
provides you with the skills to compete
in today’s competitive business
landscape:
•Develop writing skills
•Build your command of English
•Plan and organize your work
•Develop good study skills
•Express yourself clearly and
persuasively
•Construct logical arguments
•Improve your knowledge of Consumer
Mathematics
INSTITUTE FOR THE MANAGEMENT OF
INFORMATION SYSTEMS
CERTIFICATES AND DIPLOMAS
Setting the standards for excellence in
Information Systems Management
The Institute for the Management of
Information Systems (IMIS) is an
international professional
association devoted to supporting
and promoting the profession of
Information Systems Management.
IMIS DIPLOMAS
Foundation Diploma

Communication Skills

Arithmetic

Computing Awareness

Use of packages

Book Keeping

Office Practice
Diploma

Information Systems Practice

Business Fundamentals

Communications and Business Technologies

Programming and Web Applications

Business Information Systems

Information Systems Building
IMIS DIPLOMAS
Higher Diploma

Management Information Systems

Information Systems Strategy

Contemporary Information Systems Development

Database Development

Project Management

Business Information Systems Project
CHARTERED INSTITUTE OF
MANAGEMENT ACCOUNTANTS
DIPLOMAS
The Chartered
Institute of
Management
Accountants (CIMA),
founded in 1919, is one of the oldest
professional organizations devoted to
Financial Management and Cost Accounting
that offers a globally recognized professional
Management Accounting qualification.
CIMA DIPLOMAS
Level 1 – Operational Level
The Global Business Environment
Information Systems
Operations Management
Marketing
Managing Human Capital
Level 2 – Management Level
Strategic Management and Assessing the Competitive
Environment
Project Management
Management of Relationships
Level 3 – Strategic Level
Interacting with the Competitive Environment
Change Management
Evaluation of Strategic Options
Implementation of Strategic Plans
CHARTERED INSTITUTE OF
MARKETING DIPLOMAS
The Chartered Institute of
Marketing (CIM) is the largest,
longest established, most respected
and recognized marketing
organization, bar none. CIM’s
qualifications will make a real
difference in your career.
CIM DIPLOMAS
Introductory Certificate in Marketing

What is Marketing

Understanding Customer Relationships
CIM Professional Certificate in Marketing

Marketing Essentials

Assessing the Marketing Environment

Marketing Information and Research

Stakeholder Marketing
CIM Professional Diploma in Marketing

Marketing Planning Process

Delivering Customer Value through Marketing

Managing Marketing

Project Management in Marketing
CIM Chartered Postgraduate Diploma In Marketing

Emerging Themes

Analysis and Decision

Marketing Leadership and Planning

Managing Corporate Reputation
CIM DIPLOMAS FROM
PIMBS LTD.
 PIMBS
Ltd. Marketing instructors
are graduates of CIM
 The highest number of marketers
in Caribbean are graduates of
PIMBS Ltd.
 Consistently high pass-rate
 Job placement both locally and
internationally
ASSOCIATION OF BUSINESS
EXECUTIVES DIPLOMAS
Association of Business Executive
programs are taught at institutions
worldwide, and such institutions are
given approval to run ABE only after
they have submitted full details of
their prospectus, teaching staff and
site facilities which must meet the
criteria set by the ABE Education
Committee.
ABE DIPLOMAS
Business
Information
Systems Program
Travel, Tourism &
Hospitality
Human Resource
Management
Financial Management
Business Management
INSTITUTE OF ADMINISTRATIVE
MANAGEMENT
CERTIFICATES AND DIPLOMAS
Established in 1915, the Institute of
Administrative Management is the
only international professional body
for both practicing and aspiring
Administrative Managers and all
those who work in
administration.
IAM DIPLOMAS
The Certificate in Administrative Management
 Inside Organizations
 Working with people
 Administrative Practice
 Learning Diary and Project Report
Diploma
 People in Organizations
 Professional Administration
 Information for Decision Making
 Administrative Systems and Processes
 Case Study or Project Report
Advanced Diploma
 Administrative Systems in the Organization
 Strategic Issues in Administration
 Administrative Management of Resources
 Human Resource Management and Practice
 Case Study or Project Report
P.I.M.B.S LTD. ADVANTAGE:
Has
a Fellow of ABE and its
teaching staff.
Has a Fellow of IAM and its
teaching staff.
Consistently high pass-rate
Accredited Centre
OCCUPATIONAL SAFETY &
HEALTH STANDARDS
ASSOCIATION
OSHA's role is to promote the safety and
health of America's working men and
women by setting and enforcing standards;
providing training, outreach and education;
establishing partnerships; and encouraging
continual process improvement in
workplace safety and health.
10 HR. GENERAL INDUSTRY &
30 HR. GENERAL INDUSTRY 29
CFR PART 1910
Introduction to OSHA
Hazard Communication
Egress and Fire Protection (Exits Routes, Emergency
Action Plans, Fire Prevention Plan and Fire Protection)
Electrical and Lockout/ Tagout
Flammable and Combustible Liquids
Blood Borne
Personal Protective Equipment
Machine Guarding
S&H Programs
Walking and Working Surfaces
P.I.M.B.S LTD.
ENVIRONMENTAL
SCIENCE DIVISION
The Professional Institute of Marketing
and Business Studies Limited is the only
institute in he Caribbean to offer all three
(3) levels of Environmental Science in one
institute:
Certificate
Diploma
Masters
THE ENVIRONMENTAL
SCIENCE PROGRAM
The Certificate Course Content:
Introduction to Ecology
Air Pollution
Noise Pollution
Water Quality
Solid Waste
Agricultural Management
Laboratory Experiments
Diploma Course Content:
Advance Qualitative Methods for
Healthy for Health Policy
Chemistry and Issues in the
Environment
Chemistry and Physics of
Atmospheric Pollution
Energy
Sustainable Water Management
Geology
M.Sc Course Content:
Critical Issues about the
Environment
Earth as a system
Life and the Environment
Sustainable Living Resources
Energy
Water Environment
Air Environment
Environment and Society
Global Warming
P.I.M.B.S LTD.
COMPUTER SHORT COURSES
The Professional
Institute of
Marketing and
Business Studies
Ltd. offers a wide
range of Computer
Courses. These
courses would help
you to apply
yourself better in
the work place.
COMPUTER LITERACY
•History of the
Computer
•Parts of computer and
their functions
•Using commands to
perform functions
•About viruses and
anti-viruses, electrical
hazards and safety
measures.
•Introduction to
Microsoft Excel, Word,
PowerPoint and
Windows XP.
COMPUTER TOUCH TYPING
•Learning about
the different parts
of the computer
•Learning about
the different parts
of the keyboard.
•Achieving a
speed of 25 wpm
(introductory
level)
MICROSOFT OFFICE
This course is an
intensive program
which includes:
•Computer Literacy
•Windows
•Microsoft Word
•Microsoft Excel
•Microsoft
PowerPoint
•Microsoft Access
THE INTERNET
This course is tailored
to help students
understand and learn
about the Internet.
•Introduction to the
Internet
•Connection to the Net
•Surfing with Microsoft
Internet Explorer
•Using the E-mail
service
•Creating a Web page.
WEB PAGE DESIGN
•Introduction to
HTML
•The HTML
Language
•Formatting Tags
•Structure and
Attributes of Web
page Design
QUICKBOOKS
•Book-keeping
•Invoicing
•Using QuickBooks
Navigator
•Creating Progress
Billing Invoices
•Tracking Accounts
Receivable
•Making
Chequebook
Adjustments
•Balance Sheets
•Budgeting
GRAPHIC ARTS
•Introduction
•Using toolbox
functions
•Using menu functions
•Using panel functions
•Creating paths
•Design car
advertisement
•Design
Billboard/Dangler Ads
•Design food
advertisement with
intro Ad
P.I.M.B.S LTD.
BUSINESS COURSES
MARKETING
•Principles of Marketing
•Define the role and value of
marketing in today’s increasingly
competitive and dynamic
environment
•Define the management of
marketing situations
•Apply marketing mix
•Ethics in marketing
•Apply marketing principles to the
analysis, planning, implementation
and control of policies designed to
achieve marketing and corporate
objectives in both profit and nonprofit organizations
TRAVEL & TOURISM
•Understanding the concept of
the relationship between leisure,
recreation and tourism
•Stress inter-relationship
between component parts of
tourism
•Understand the main and total
components of transport
activities
•Be aware of the different
administrative organizations for
tourism in the public sector
•Identify the main sectors of the
tourism industry and be aware of
their operating characteristics
SELLING & SALES
MANAGEMENT
•Fundamentals of
Selling
•Psychoanalyzing the
sales force
•Role of the sales force
•Characteristics of sales
people
•Creating sales
opportunity
•Dealing with
objections
•Negotiation techniques
•Ensuring customer
satisfaction
INTERNATIONAL BUSINESS
MANAGER
•The International
Business
environment
•The idea of trade,
barriers of trade
•Negotiation skills
•Business
communication
•Business French
•Business Spanish
•International
Marketing
•The business plan
•Leadership
INTERNATIONAL MARKETING
•The International
Environment
•Global Markets
•International
Marketing Decisions
•Modes of entry into
overseas markets
•Organizing
International
marketing
•International
Marketing mix
•Standardization and
Adaptation
•International Trade
HUMAN RESOURCE
MANAGEMENT
•Fundamentals of
organization behavior
•Introduction to HRM
•Selecting, Recruiting,
Motivation
•Employee Turnover
•International Human
Resources
•Leadership and
Supervision
•Group Dynamics
•Job Enrichment and
Empowerment
PROJECT MANAGEMENT
•The nature and
Context of Project
Management
•Project Life
Cycle
•Roles, Interfaces
and systems
•Project Planning
•Team and
Organization
MARKETING COMMUNICATION
•Marketing Communication
Strategy
•The Marketing Mix
•Consumer response to
persuasive communication
•The influence of the social
and cultural environment
•To communicate a global
message
•The role of the International
Advertising Agency
•Financial Implications
•Long term effectiveness of
Branding
•The development of the
electronic media (Internet) in
communications
ENVIRONMENTAL SCIENCES
•Introduction to ecology
•Air Pollution
•Noise Pollution
•Water Quality
•Solid Waste
•Agricultural pollution
•Environmental impact
assessment
•Environmental
modeling
•Laboratory
Experiments and Field
Trips
EFFECTIVE MANAGEMENT
•Nature of
Management
•Business Cycle
•Different levels of
Management
•Human Resource
Management
•Business Process
Reengineering
•Describing an
organization
EFFECTIVE CUSTOMER SERVICE
•General Grooming,
Body Language
•First Impressions and
Empathy
•Understanding the role
of the
supervisor/manager
•Leadership and morale
•Time budgeting and
planning
•Business Etiquette
•Human Relations,
Speech and
Communication.
•Telephone Etiquette
NEGOTIATION & MEDIATION
•The 7 elements of
Principled Negotiation
•The process of
mediation: stages and
techniques
•Handle difficult issues
•Deal with emotional
people
•Resolve difficult
problems
•Negotiate your way out
of thorny situations
•Resolve disputes while
preserving relationships
ADVERTISING
•The role of Advertising in
Marketing and Business
•The Advertising
Department
•The Advertising Agency
•Advertising Media:
Above the Line
•Advertising Media:
Below the Line
•Copywriting
•Layout and typography
•Advertising Research
•Law and ethics of
advertising
•Planning and Executing
the advertising campaign
BUSINESS WRITING & COMMUNICATION
•The process of Communication
•Principles of Effective
Communication
•Written Communication
•Writing Business letters
•Memoranda
•Using e-mail
•Using and Designing Forms
•Writing Notices
•Writing to persuade
•Internal Company Documents
•Oral and Non-Oral
Communication
•Technology and
Communications
•Visual Communication
•Communication in
Organizations
EVENTS MANAGEMENT
•Identifying event
stakeholders.
•Defining the parameters of
the event
•Creating event concepts
•Evaluating and briefing the
event concept
•Creating vision and mission
statements
•Identifying event objectives
•Using Schedules, Action
sheets, and Gantt charts
•Creating the ‘look’ of the event
•Venue selection and design
•Staffing the event
•Running the event
•Evaluating the effectiveness of
the event
PUBLIC SPEAKING & PRESENTATION
TECHNIQUES
•Effective Public
speaking
•Overcoming barriers
•Oral and Visual
Presentations
•Becoming a winning
presenter
•Team and individual
presentations
•Includes taped
sessions
P.I.M.B.S. LTD.
The Professional Institute
of Marketing & Business
Studies Limited