Transcript München Gscheid Mobil Mobilitätsmanagment / KVR

Upscaling Mobility
Management - 'Gscheid
mobil" for everybody
© Nagy
© Nagy
The well known Gscheid mobil Building
Kids and
Teens
Families
New
residents
Immigrants
Senior
Citizens
Infrastructure, Multimodal Offers, Evaluation
Companies
Northern Part of Munich
Challenge
The northern area of
Munich will grow twice as
fast as the overall city with
regard to jobs and residents
Several former barrack sites
are converted into new
housing developments
traffic network is already
now overburdened
Gscheid mobil for everybody in the north
Individualized
Marketing
Relocation
Mobility
guidance for
kids and teens
Mobility
guidance for
companies
Senior Citizens
BAMBINI
spatial Cluster
Employees
Walking Bus
Families
Fair move
Residents located
close to new
infrastructure
On my way
Radlhauptstadt
München
Mobility
Management in
the region
Let‘s go!
…
Extension of Infrastructure, new offers (Bike- and CarSharing), better information
possibilities
© Nagy
New Measures
Integration into
the planning
process
Individualized Marketing - Relocation
© Founders Reserve Media / KVR
Individualized Marketing – Senior Citizesn
© Green City
Individualized Marketing - Families
© Schneidersmann
Individualized Marketing – Residents close to new
lines
Individualized Marketing - Employees
© Radlhauptstadt
Individualized Marketing – no occasion
Mobility options for the neighbourhood
Challenge and Questions
What kind of occasions are a meaningful moment for an individualized marketing
mobility guidance?
life change moments
external occasions like a new bus line or construction works with negative impact on
road traffic – best time to check alternatives
Does it make sense to address households without an occasion like a relocation or
an other change in life?
Are 5% modal shift from car to sustainable transport modes realistic with the
instruments of mobility management?
What kind of evaluation approach is recommendable?
Are there any successfully implemented approaches for low-income groups, as
the northern part of Munich has a couple of neighbourhoods with socially
deprived people?
We only have one chance – how to convince politicians? Good examples from
other cities?