Transcript Traffic and Conversion

Do-It-Yourself Internet Marketing
Traffic & Conversion Strategies
Low and No Cost Traffic and
Conversion Secrets for
Internet Marketers
Presented By Dan Safkow
www.MarketingMindshare.com
Do-It-Yourself Internet Marketing
Traffic Building Strategies
“The FAQ Traffic Formula”
How to Quickly and Easily Turn Your
Expertise Into Targeted Traffic
Do-It-Yourself Internet Marketing
Traffic Building Strategies
By following these simple traffic building
steps, you’ll…
- Improve your Google/SEO rankings
- Increase your profile and “authority”
status within your niche.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
By following these simple traffic building
steps, you’ll…
- Improve your Google/SEO rankings
- Increase your profile and “authority”
status within your niche.
In addition, I’ll teach you a strategy for
appearing on iTunes & YouTube with
virtually no technical expertise!
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 1
Create 3 - 6 questions that are ‘gateways’ to
your expertise and unique selling proposition.
Make sure the questions are rich in keywords
for your niche.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 1 – DIY Tools
Find good keywords for your niche:
http://freekeywords.wordtracker.com
https://adwords.google.com/select/KeywordToolExternal
http://www.keyworddiscovery.com
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 2
Expand your answers into 400 – 600 word
articles, or turn them over to a professional
article writer to be refined and expanded
upon.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 2 – Article Marketing Explained
1. Your expert articles are made available to
website publishers and bloggers, free of
charge.
2. Your name and URL link will appear in
the “Johnson box” of each article.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 2 – Outsourced Resources
Article writing service:
www.SeoArticleWritingService.com
www.SEOContentWriters.com
Freelance resources:
www.eLance.com
www.Guru.com
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 3 - Article Submission
DIY - Start with www.EzineArticles.com - The
largest free article listing service
Automated paid service …
www.ArticleMarketer.com - Posts to 4,000 sites
Writing & submission service …
www.SEOContentWriters.com
Do-It-Yourself Internet Marketing
Traffic Building Strategies
“FAQ Traffic Formula” on Steroids
By following these steps, you can…
- Create a unique live, world wide event
- Create a podcast that will appear on
iTunes and other audio sites.
- Create a video that will appear on
YouTube and other and social media sites.
- Create a physical product that you can
give away or sell.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 1 - Create an MP3 recording featuring
your expertise.
The fastest, easiest and least expensive way
is to plan a “teleclass” featuring you,
answering your FAQs.
It can be monologue or you can ask a
trusted friend or associate who understands
your business to interview you.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
DIY Teleseminar Production Tools
Use a free “bridge line” service that
provides MP3 recordings of your calls.
www.thebasementventures.com
www.freeconferencecall.com
Do-It-Yourself Internet Marketing
Traffic Building Strategies
DIY Teleseminar Promotion Tools
Broadcast to a live audience by listing your
teleclass with these websites:
www.SeminarAnnouncer.com
www.PlanetTeleclass.com
www.CCULearning.com
Do-It-Yourself Internet Marketing
Traffic Building Strategies
DIY Teleseminar Post-Production Tools
Adjust audio with Levelator software (free).
http://levelator.software.informer.com/
Edit audio or add music (optional).
http://audacity.sourceforge.net/
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 2 - Publish the Audio to iTunes and
other podcast directories.
Recommended DIY solution …
www.Podomatic.com
Tip: “Chunk” your audio down into multiple
podcasts (5 – 10 minutes) and release them
over time.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 3 Bonus! – Create a physical product
(CD)
Recommended on-demand solution …
www.Kunaki.com
Minimum order is 1!
Give it away to your prospects.
Do-It-Yourself Internet Marketing
Traffic Building Strategies
Step 4 – Create a video
Create slide show with Windows “Movie
Maker” (free on your PC) or online software
at www.SlideRoll.com or download software
from www.SameShow.com
Once you have a video file, upload it to
www.TubeMogul.com (YouTube ++)
Tip: Be sure to make the description key
word rich and add your URL.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
Turn More Visitors into Customers
with “Landing Page Optimization”
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
A landing page should persuade the site
visitor to take action (conversion):
- Make a purchase
- Complete a form
- Sign up for a newsletter
- Request more information
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
A landing page should persuade the site
visitor to take action (conversion):
- Make a purchase
- Complete a form
- Sign up for a newsletter
- Request more information
- Etc.
You only have 3 – 8 seconds to convince the
visitor to act!
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
- Put your professionally designed logo
in the upper left.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
- Put your professionally designed logo
in the upper left.
- Place your benefit statement/USP in
the middle of the page.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
- Put your professionally designed logo
in the upper left.
- Place your benefit statement/USP in
the middle of the page.
- Place your call to action in the upper
right.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules:
- Put your professionally designed logo
in the upper left.
- Place your benefit statement/USP in
the middle of the page.
- Place your call to action in the upper
right.
- Consistent message. No external links.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
- Put your professionally designed logo
in the upper left.
DIY tools:
www.LogoMaker.com - $49
www.TheLogoCreator.com - $29
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
- Place your benefit statement/USP in
the middle of the page.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
General “Above the Fold” Rules
- Place your benefit statement/USP in
the middle of the page, followed by
bullet points with white space.
Objectives
1. What’s in it for the consumer?
2. What’s distinguishes you from your
competitors.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
Example: Before
Cajun & Creole Cooking from South Louisiana
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
Example: Before
Cajun & Creole Cooking from South Louisiana
1. What’s in it for the consumer?
2. What distinguishes you from your
competitors.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
Example: After
“Welcome to the Free Directory of Mouth Watering
Cajun & Creole Recipes from Authentic
Louisiana Chefs!”
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
“Welcome to the Free Directory of Mouth Watering
Cajun & Creole Recipes from Authentic
Louisiana Chefs!”
Headline Writing Tips:
- Create contrast with color to match most likely
search terms.
- Use quotation marks to convey conversation
- Use Tahoma font (tested as highest converting)
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
“Above the Fold” Checklist:
- Can visitors determine what you do in 3
seconds?
- Is your message consistent?
- Do your images support the message?
- Are you using bullet points with a
generous amount of white space?
- Do you have external links leading visitors
away?
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
More Landing Page Tips:
- Repeat the call to action often.
- Change the phrasing of the call to action.
- Use contrasting colors, buttons, arrows,
etc., to highlight the call to action.
- Create a sense of urgency with the call to
action (“now”, “today”, “limited time”)
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
More Landing Page Tips:
- Add audio-video.
- Place testimonials on the landing page.
- Spread them out.
- Put them next to your calls to action.
- Use audio/video testimonials.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
More Landing Page Tips:
- Short paragraphs. No more than 5 lines.
- Place headers above paragraphs to
summarize.
- Add credibility symbols to the page.
Verisign, BBB Online Reliability, credit cards,
Hacker Safe, Chamber of Commerce, “As Seen
on Oprah”, etc.
Do-It-Yourself Internet Marketing
Landing Page Strategies
More Landing Page Tips:
Study Copywriting
- Don’t say ‘buy’, say ‘claim’ or ‘invest’.
- Don’t say ‘learn’, say ‘discover’.
- Don’t say ‘tell’, say ‘reveal’.
- Don’t say ‘information’, say ‘tips’ or
‘insider secrets’.
- Say ‘fastest’, ‘easiest’ and ‘best’.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
DIY Landing Page Resources:
Free headline tool at
www.copywriters-toolkit.com/headlines/
$27 headline software solution
www.instantheadlinesoftware.com/
Low cost photos
www.iStockPhotos.com
Free audio/video hosting/flash players
www.DivShare.com
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
The Most Important Landing Page Strategy…
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
The Most Important Landing Page Strategy…
List Building
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
The Most Important Landing Page Strategy…
List Building
Provide an irresistible, contextual offer that
will motivate the visitor into giving you’re their
email address.
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
Landing Page Sign Up Best Practices
- Show a picture of the incentive.
- Put a box and/or arrows around the
sign up form.
- Keep the sign up form short.
Best example: www.AlexMandossian.com/
Do-It-Yourself Internet Marketing
Landing Page Conversion Strategies
DIY List Building and eMail Software
www.aWeber.com
www.ConstantContact.com