Transcript roof farm structure change

Social and Community Aspects of IG-DE
Dr Diane Costello, Curtin University
Perth Western Australia
August 31, 2010 – Customs House, Brisbane,
Queensland
Project 5 - Objectives & Background
Social & Community Aspects.
Barriers,opportunities, issues..
Psych, socio-eco,political- energy policy.
Methodology: Data Sources
Regional Power Working Group –
Community Engagement – IG-DE
transition – edge of grid.
Stakeholder Interviews
Online SMEs Energy Survey – Two
Communities.
Analytical Framework
Thematic & Cultures Theory.
Energy Consumers:(1) Hierarchists; (2)
Egalitarians; (3) Individualists
Discourse: energy attitudes & behaviours.
Not Stereotype – multiplicity worldviews flexible IG-DE policy.
Hierarchists: “little sense of individual
responsibility”.
•“climate change & development of RE are
government responsibilities”.
Energy Cultures - Discourse
•“Australian businesses will be disadvantaged if
overseas economies do not regulate carbon
emissions”.
•“financial incentives are vital to take up energy
efficiency and solar power generation”.
•Egalitarians – “personal responsibility”.
•“actions on climate change is a moral choice to
protect the planet”!
•“we must change our behaviour to protect
future generations”
•“we must act now to reduce our carbon
emissions”.
Energy Cultures - Discourse
Individualists – absence -personal
responsibility -delegate responsibility.
•“there is no point subscribing to green energy you don’t know if it is RE or coal fired“.
• “it is not practical to pursue energy efficient
operations if other businesses don’t do the
same”.
•“the big polluters (Corporations/industry) should
be mainly responsible for protecting the
environment”.
• “government is responsible for delivering a
secure and reliable energy supply”.
Community Engagement - Main Findings
INVOLVING stakeholders - halt plans upgrade powerlines.
Funds Diverted!
INTERACTION – state; Utility & local
government.
DSM initiatives (CFL; fuel switching; smart
meter trials, educational forums, EE appliance
replacements, load control trials, etc).
FACILITATION: community-owned wind farm
- technical, regulatory,economic assistance.
Decentralized Governance
ENABLED Transition - Awareness!
Energy Efficiency & Reduction GHG!!
 Salience & Acceptance – Egalitarians.
Hierarchists – Opposed –Unrepresentative.
energy decisions–threaten economy.
Barrier - economic growth/development.
social, economic & environmental
sustainability – energy options.
Local Governance Structure
Individualists: delegated - community
responsibility
RE technologies - reliable or affordable.
Inequality - afford - cheap electricity.
Successful: inclusive representation Environmental, Social & Economic - IG-DE.
Concerns - devolution of responsibility,
energy security, affordability, barriers
economic development.
Decentralisation – mechanisms:
transparency, consultation/feedback;
accountability.
Online SMEs Survey – Key Findings
242 SMEs – C-Change, Environment, Knowledge.
Environmental Orientation: Support-Awareness
100%
86.80%
90%
80%
75%
73%
70%
65.30%
60%
50%
Agree
40%
Neutral
Disagree
30%
20%
10%
7.80%
6.60%
9.20%
7%
0%
Global warming and
The use of fossil fuels Uncontrolled consumer
Scientists will find a
climate change are
contributes significantly
consumption is not
solution to global
serious issues that need to global warming and
sustainable.
warming without people
immediate action
climate change.
having to make big
changes to their
lifestyles.
Environment ‘PAR’ Economic Sustainability
80.00%
72.30%
70.00%
61.20%
60.00%
50.00%
44.70%
40.00%
Agree
Neutral
Disagree
30.00%
20.00%
15.70%
10.80%
12.80%
10.00%
0.00%
Protecting the environment
should be a priority for Australia
even if it affects economic
growth.
Economic growth must be a
priority for Australia even if it
affects the environment.
Free competition is the best
guarantee for economic
prosperity.
Economy; Environment & Energy Policy
Attachment to Place & Low profits.
Policy Actions: Regulatory & Market
Reforms – integration.
Hierarchists/Egalitarians – CPRS, RE
subsidies & green investment.
Cultural Change - consumer
consumption & alternative green
industry.
Individualists– Distrustful - Taxes.
Opposed CPRS – [RETS; CC&S].
Green Awareness & Behavioural Actions
Responsibility (Climate Change) – Actions!!.
60%
57%
54.60%
51.60%
50%
45%
40%
33.10%
30.00%
30%
27.20%
23.80%
20%
Agree
19.10%
Neutral
17.80%
Disagree
10%
0%
I believe that my
Energy Efficiency is a Investment in energy
business practices low priority compared efficiency is a major
contribute to climate to a lot of other things
feature of the
change.
impacting on my
company’s image.
business.
My business
subscribes to green
energy.
It is not practical to
pursue energy
efficient operations if
other businesses don’t
do the same.
Attribution Responsibility – Climate Change
HINDER: Leased – Mobile – Energy Use.
Motivation: Altruistic; Economic - green image.
Barriers: Affordability & Low Priority.
Pragmatic Attitude: CC Adaptation.
Morally Responsible – Powerless!
INSTITUTIONAL CO-ORDINATION.
Hiearchists & Individualists – leadership –
green behaviours.
Egalitarians: Individual Responsibility & Civic
Action – Influence.
Community Acceptance of IG-DE
•Institutional Coordination – on-site generation.
100%
88%
90%
Agree
77%
80%
Neutral
71%
70%
Disagree
60%
Don’t Know
60%
51.70%
50%
40%
28%
30%
20%
10%
14%
8.30%
3.80%
5.80%
5.40%
4.50%
0%
The business sector
needs to become
energy self reliant.
PVC Panels
Micro Wind turbines
PHEV
Fuel Cells
Energy Sources – Desired for Future
90.00%
80%
80.00%
74.80%
74.80%
75.20%
70%
70.00%
58%
60.00%
50.00%
Agree
Neutral
40.00%
Disagree
29%
30.00%
24%
20.00%
10.00%
4%
4.50%
0.00%
Natural Gas
Hydro Power
Geothermal
Biomass
Coal
Nuclear
•RE Sources! - Nuclear – Stigma – safety (waste, health, terrorism).
Support - Policy & Technological Solutions
80%
74%
70%
60%
50%
47%
Agree
39%
40%
30%
27%
Disagree
Don't know
27.50%
20%
20%
19%
15%
14%
10%
Neutral
35.10%
34%
17%
7.90%
0%
Carbon
Sequestration
Geo-Sequestration
CPRS
CC & S
Biofuels
•Understanding - Support - least detrimental!
Economic & Informational Barriers - IG-DE
80.00%
71.50%
72.30%
71.10%
69%
70.00%
60.00%
50.00%
40.00%
Agree
Neutral
30.00%
Disagree
Don't know
21%
20.00%
10.00%
9%
7%
5.80%
1%
8.30%
5.30%
2%
0.00%
The feed-in tariff to sell
locally generated
electricity is too low to
offset costs.
There are too few
A major issue for
There is a lack of
government subsidies
regional SMEs is the
information available to
available for SMEs to high costs of connection
decide the best DE
adopt DE options.
to the grid.
option.
•Self Reliant - affordable/informed choices.
•Entrepreneur– Roof Space – PVC/micro-wind turbine.
INCENTIVES - Facilitate IG-DE
100%
90%
89%
91%
90%
80%
80%
78%
69%
70%
60%
50%
Agree
Neutral
40%
Disagree
30%
20%
10%
0%
Viable ‘feed-intariffs’
Rebates for RE
generation
Grants for
Retrofitting
Interest Free
Green Loans
Mandatory star Roll out of 'Smart
ratings for EE
Meters'
buildings.
Worldviews & Willingness to Adopt IG-DE
•Incentives - Adopt!!
•Punish?
•Reduction – Energy
Usage.
•Affordability – EE
Strategies.
•RE Incentives –
inequality – Denied
Access.
•Challenge – Policies.
Utilities increasing the
price of electricity to
reflect true costs
Don't
know
3%
Agree
25%
Disagree
57%
Neutral
7%
Trust in Government – Energy Sustainability
50.00%
45%
45.00%
42.10%
42.60%
40.00%
37%
35.00%
30%
30.00%
26%
24%
25.00%
Agree
22%
Neutral
20.00%
15.00%
Disagree
Don't know
12.40%
10%
10.00%
5.00%
0.00%
Governments are doing their
best to address the future
sustainability concerns of
Australia.
The WA government has the The WA government plans what
political leadership to address
the community wants – fewer
complex sustainability issues.
coal-fired power stations
Political – Frustration & Confusion – Policy.
RE – 3 New 2 Refurbished- Coal plants.
Debate – Certainty - Vacuum Policy!!
Awareness & Information Source - Energy
How informed do
you feel about
energy issues?
Has national/international CC
debate influenced your opinion
about future energy alternatives?
Influenced
3.6%
4%
Neutral
Well
Informed
Not Influenced
82.4%
Fairly Badly
Informed
Source of Information
80.00%
70.00%
60.00%
50.00%
Useful
Not Applicable
40.00%
Not Useful
30.00%
20.00%
10.00%
0.00%
Friends
Family
Magazines
Work Colleagues
Information Source & Trust
Source of Information
70.00%
64.50%
64.10%
60.00%
56.20%
55.80%
50.40%
50%
50.00%
45%
40.00%
35.10%
Useful
30.00%
Not Applicable
Not useful
20.00%
15.70%
12.40%
10.00%
6%
8%
4.60%
4.60%
0.00%
Local
Environmental
organizations
Industry
networks
Radio
programs
Print media
TV programs
Scholarly
journals
Internet
Place-bound - social networks – sourcing information.
Internet?
Information & Educational Campaigns.
Information, Education & Social Identity
Trust: Source - Communicated – “Social Identity”.
Hierarchists: simple practical solutions.
Motivation: economic incentives & energy savings.
not responsive - gravity posed to humans!
stigma –environmentalist - neutral language.
Environmental organizations (64%) - ACCESS.
Shire; CIC, Tourism – trust - not threatened.
Individualists - sceptical -Environmentalist appeals!
Technocentric & Economic incentives – EE &
green marketing.
Local media – govt/industry networks.
Communicating Energy Information
Egalitarians - Science – media!
Environmental, scholarly & internet.
Eco-centric & techno-centric – catastrophe!
LINKS: – Practice – sustainability
Leaders - Campaigns EE – Change!
COMMUNICATE - Diverse Audiences.
Conclusion – Recommendations
CERTAINTY - climate change, sustainable
energy & economic stability.
Leadership - Institutional Coordination!
Cultural Orientations!!
Conclusion & Recommendations
Facilitation: Community Engagement!
 (a) institutional trust & (b) salience IG-DE.
 Awareness & Personal Responsibility!
 Altruistic moral norms.
 Limitations – Sustainability Framework!
Information – AWARE – access – incentives!
Environmental – campaigns - diverse ID groups.
Incentives: economic/tech - Accessible!
Time & Resource – on-site consultations.
Civil Society– advocacy– Remove Barriers IGDE!
Thank you
• For more information on the iGrid Research program:
• The website address is www.igrid.net.au
• This forms part of our overall communications strategy. The website is
a vehicle for dissemination cluster research findings and to facilitate the
engagement with key industry stakeholders.