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Mainstream Media Publications and Northern
Issues: Examining the Nature of Information
Available to the Public
Lee Foote, Naomi Krogman,
Doug Clark and Lindsay Johnston,
with the support of Allison Sivak
University of Alberta, Edmonton
The Research Team
Dr. Lee Foote: Natural Scientist in the Department of Renewable
Resources in the Faculty of Agriculture, Life, and
Environmental Sciences at the University of Alberta
Dr. Naomi Krogman: Environmental Sociologist in the
Department of Rural Economy in the Faculty of Agriculture,
Life, and Environmental Sciences at the University of Alberta
Dr. Doug Clark: Post Doctoral Fellow in the Department of
Renewable Resources in the Faculty of Agriculture, Life, and
Environmental Sciences at the University of Alberta
Lindsay: Liaison Librarian for Renewable Resources and
Biological Sciences at the U of A Libraries
Allison Sivak: University of Alberta Libraries Assessment
Librarian
The Coding Project
Content analysis of newspaper articles from
2004 to 2008 on polar bears and climate
change:
o How are the issues reported to the public?
o Who’s voices are heard?
o What knowledge systems are valued?
• Inuit traditional knowledge often at odds with western
science
o How are the key players represented?
• Inuit, scientists, government agencies, environmental
groups, companies, Canadians, Americans, etc.
The Events
• February-July 2005: Greenpeace, the Center for
Biological Diversity, and the Natural Resources
Defense Council petitioned to have the polar
bear listed as threatened
• 2005-2008: U.S. Fish & Wildlife Service takes
longer than allotted time to make decision.
Environmental groups sue for decision.
• May 14, 2008: Polar Bears listed as threatened
under the U.S. Endangered Species Act
 Department of the Interior: Protecting the Polar Bear
 Federal Register
• May 15, 2008: Final Rule, January 9, 2007: Proposed Rule
"Around Nunavut: Conservation groups file for polar bear
protection," Nunatsiaq News, Dec. 9, 2005.
http://www.nunatsiaq.com/archives/51209/news/nunavut/briefs.html
• "Greenpeace, the Centre for Biological Diversity
and the Natural Resources Defence Council first
petitioned to have the polar bear listed as
threatened last February [Feb. 2005]. Under the
[U.S.] Endangered Species Act, the Secretary of
the Interior has 90 days to reply. But having not
received a reply to their petition by October, the
three groups served a notice of intent to sue the
U.S. Fish and Wildlife Service for action."
George, Jane. " Polar bear sport hunt under threat from U.S."
Nunatsiaq News, July 15, 2005.
http://www.nunatsiaq.com/archives/50715/news/nunavut/50715_01.html
• "The 154-page petition, which contains scientific
information, as well a supplemental letter, cites
global warming as the primary threat to polar
bears, in addition to other threats such as oil and
gas development in the Arctic, high levels of
contaminants in polar bear tissues, and overhunting of some populations in Canada,
Greenland, and Russia.“
Center for Biological Diversity. (2005). Before the secretary of the interior: Petition to
list the polar bear (ursus martimus) as a threatened species under the endangered
species act. [Tucson]: from
http://www.biologicaldiversity.org/species/mammals/polar_bear/pdfs/15976_7338.pdf
The Issues
• Science:
Sea ice is primary polar bear habitat. There is compelling
evidence of sea ice reduction
• Public Perception:
Polar bears as emblem of effects of climate change
• Politics:
First time global warming is given as a reason for a species
being threatened
• Social Justice:
Effect on Nunavut economy and traditional lifestyle
The Science
• 22 000 to 25 000 polar bears in the world
• Two thirds in Canada, mostly Nunavut
• Predictions on polar bear populations vary:
– "May decline 30% over the next 50 years"
– "Will stop producing cubs within 30 years"
– "Will be extinct within 30 years"
• Why?: Polar bears depend on sea ice for
hunting. Sea ice is melting.
"Warmer temperatures are thinning ice sheets
off Arctic coastlines, shrinking the bears'
hunting grounds and hampering breeding.
Roughly 15,000 of the world's 22,000 to
25,000 polar bears live on Canadian soil,
while Alaska is home to about 4,700."
 Lackner, Chris. "U.S. may call polar bear endangered: Move seen
as sign global warming threat is finally being taken seriously".
Edmonton Journal, 28 December 2006. p A4.
“The world’s polar bears are distributed in 19
sub-populations over the Arctic. The total
number of polar bears around the world is
thought to be less than 25,000.”
 George, Jane. "Arctic warming threatens polar bears, scientists warn,"
Nunatsiaq News, July 15, 2005.
http://www.nunatsiaq.com/archives/50715/news/nunavut/50715_06.html
Ice-dependent polar bear populations will drop
more than 30 per cent over the next 45 years if
global warming continues to affect the Arctic
region.
IUCN Red List, 2006
The impact of climate change is increasingly felt
in polar regions, where summer sea ice is
expected to decrease by 50 to 100 per cent
over the next 50 to 100 years.
Schliebe, S. Wiig, Ø., Derocher, A. & Lunn, N. 2006. Ursus
maritimus. In: IUCN 2007. 2007 IUCN Red List of Threatened
Species. www.iucnredlist.org.
"The United States is proposing listing the
polar bear as an endangered species,
marking the first time the Bush
administration has suggested climate
change could be responsible for
threatening an animal with extinction.”
 Lackner, Chris. "U.S. may call polar bear endangered: Move seen
as sign global warming threat is finally being taken seriously".
Edmonton Journal, 28 December 2006. p A4.
“Polar bear trophies from Nunavut could be
banned from the United States, crippling the
territory’s annual polar bear sports hunt, if
information isn’t released soon about the
traditional knowledge that was used to
establish new quotas and management plans
for the species. The sports hunt brings about
$1 million into Nunavut every year.“

George, Jane. " Polar bear sport hunt under threat from U.S."
Nunatsiaq News, July 15, 2005.
http://www.nunatsiaq.com/archives/50715/news/nunavut/50715_
01.html
Librarian Role on the Research Team
• Help to select individual newspapers to target
• Determine indexing and fulltext access for each
publication
• Construct the search
• Identify effective method to share data entry
• Participate in coding of articles
The Sources
Anchorage Daily News
Edmonton Journal
Globe and Mail
LA Times
National Post
Audit Bureau of Circulations
New York Times
Canadian Newspaper Association
Nunatsiaq
News
Nunatsiaq News
Ulrich’s
Toronto Star
Washington Post
The Search in Factiva
(polar bear or polar bears or nanuk or nanook or nanuq or nanuuq or
wapusk or nannuraluk) and (climate change or global warming or emissions
or consumption or greenhouse gas or greenhouse gasses or ecology or
ecological or conservation or pollution or endangered or threatened or
Species at Risk Act or Endangered Species Act or Committee on the Status
of Endangered Wildlife in Canada or COSEWIC or International Union for
Conservation of Nature or IUCN or Inuit or Eskimo or Inupiat or Inuvaluit or
Cree) not Knut not Kunik not summer camps
Sources:
Anchorage Daily News Or Edmonton Journal Or The Globe and Mail
(Canada) Or Los Angeles Times Or National Post Or The New York Times
Or The Toronto Star Or USA Today Or The Washington Post - Print and
Online
Date range: 01/01/2004 to 04/20/2008
Search for free-text terms in: Full article
Exclude:
Republished news
Recurring pricing and market data
Obituaries, sports, calendars...
The Search in Nunatsiaq News
(using Google)
("polar bear" OR "polar bear") AND
("climate change" OR "global warming"
OR emissions OR consumption OR
endangered OR threatened OR
"Species at Risk Act" OR "Endangered
Species Act" OR "Committee on the
Status of Endangered Wildlife in
Canada" OR COSEWIC)
Coding and Group Communication
Coding Tool: Survey Monkey
Recording comments on the coding
process: skrbl
Results: Distribution of Articles
Northern
# Articles
(% total)
% by region
67
32
(22.4)
(10.7)
33% Northern
36
15
41
35
(12 )
(5)
(13.7)
(11.7)
42% Canadian
New York Times
USA Today
Washington Post
Los Angeles Times
42
14
17
0
(14)
(4.7)
(5.7)
0
24% US
Total articles coded
300
Anchorage Daily
Nunatsiaq News
Canadian News
Edmonton Journal
National Post
Globe & Mail
Toronto Star
US News
Results: When and Where
180
160
Inuit Portrayal in all Sources
140
55%
120
100
Total
80
60
40
20
0
Victim
Count of
Victim
Victim
Token
Guilty
Count of Influential
Count of
Count of
Count
of
Count
of
Count of
Count Not
of Not
Count
of
Marginal
Aware
Naive
Other
Mention
party
Mentioned
Guilty
party
Influential
Marginal
Aware
Naïve
Token
mentioned Other (please
mention
specify)
Results: Inuit Portrayal by Source
Mention
Nunatsiaq
News
Globe
and Mail
Toronto
Star
New York
Times
Total “mention”
categories
43
36
32
29
Victim
7
17
7
11
Aware
12
3
3
5
Influential
14
4
3
1
Guilty Party
4
3
5
1
Marginal
1
3
2
0
Naive
1
1
2
0
Token Mention
0
5
8
9
Not Mentioned
5
18
16
23
Other
4
0
2
2
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Alaska Climate Impact Assessment Commission
Alaska Conservation Foundation
Alaska Eskimo Whaling Commission
Alaska Inter-Tribal Council
Alaska Nanuuq Commission
All Russian Institute of Nature Conservation
American Meteorological Society
Arctic Climate Impact Assessment
Arctic Institute of North America
Arctic National Wildlife Refuge (Alaska)
Aurora Research Institute
Canadian Arctic Shelf Exchange Study (Lead
scientist: Fortier)
Canadian Foundation for Climate and
Atmospheric Sciences
Canadian Wildlife Federation
Canadian Wildlife Service
Center for Biological Diversity
COSEWIC
Environment Canada
Greening Earth Society
Greenland Home Rule Government
Greenpeace
Intergovernmental Panel on Climate Change
(IPCC)
International Council for Local Environmental
Initiatives
International Polar Year
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
International Union for Conservation Of Nature
Inuvialuit Game Council
Inuvialuit Wildlife Management Advisory Council
Mantoba Conservation Department
Meteorological Service of Canada
NASA’s Goddard Space Flight Center
National Center for Atmospheric Research
(NCAR) – US (Colorado)
National Park Service
Natural Resources Defence Council
Polar Bear Specialist Group of the World
Conservation Union
- 1973 Agreement on the Conservation
of Polar Bears.
Polar Bears International
Polar Environment Atmospheric Research
Laboratory (Eureka, Ellesmere Island)
Renewable Energy for Alaska Project
Trustees for Alaska
U.S. Environmental Protection Agency
U.S. Fish and Wildlife Service
U.S. Fish and Wildlife Service Marine Mammal
Management Program
U.S. Geological Survey
U.S. Interior Department
Ursus International
World Conservation Union
World Meteorological Organization
World Wildlife Fund
Summary of all results
• Governance Emphasis
• Role of Climate Change
• Declines in Polar Bear Numbers and Climate
Change Arguments
• Victim(s): Whose Values are Being Deprived?
• Perpetrator(s) / Protagonist(s): what is the cause
of the deprivation of values?
• Prescriptive solutions proposed
• Representative anecdote: What is the story line?
• Truth source
What’s Next?
• Expand content analysis to other types of popular press,
other jurisdictions
• Investigate prevailing message of the articles:
– Polar bears angles were often added to articles in a
supporting role for primary messages of climate
change or sea ice loss is occurring
– An overwhelming portrayal of polar bears being
threatened by loss of arctic ice
Questions??
Canadian Legislation
• May 14: Memorandum of Understanding
between US Fish & Wildlife Service and
Ministry of the Environment “for the
conservation and management of polar
bear populations shared by the U.S. and
Canada”
• COSEWIC
and SARA