Transcript Know Tomorrow

KNOW TOMORROW
Know Tomorrow
Objective: To raise awareness about climate
change with positive, upbeat campaign geared
to youth demographic, resulting in an outcry of
support, and a demand for action on climate
change
2014 was the hottest year on record
and 9 of the 10 warmest years on record (with the exception of 1998) have been in
this century
What we are up against
"VICTORY WILL BE ACHIEVED WHEN THE PUBLIC IS CONFUSED
ON THE SCIENCE OF CLIMATE CHANGE”
-Internal memo from an Exxon Mobil funded think tank 2002
KNOW TOMORROW
A campaign to promote the facts about climate
change and illustrate what tomorrow will look
like if we stay on course with the status quo,
OR
if we change course, innovate and lower our
carbon footprint
Getting the Message Out
Sunshine Sachs
Sunshine Sachs has been engaged to help
ensure press coverage
Assist with outreach to sponsors and
celebrities for participation at events and
social media
PARTY LIKE THERE’S KNOW TOMORROW
We will bring the conversation to college campuses this
spring, culminating with simultaneous events in
Fall, 2015 (tentatively scheduled for October 2)
under the banner
“KNOW TOMORROW”
“Party Like There’s KNOW Tomorrow” (musical concert)
“Run Like There’s KNOW Tomorrow (5k fun run)
“Eat Like There’s KNOW Tomorrow (Food for Thought
feast)
Party Like There’s KNOW Tomorrow
• Rallies will be organized by STUDENTS
and their creative input is encouraged
• PLTKT will be festive in nature, with
musical bands, student and faculty
speakers, scientists, local celebs
• Potential partnership with Live Earth
Years Of Living Dangerously
• Partnership with “Years of Living Dangerously” Season 2
• Film student activism on October 2 at participating campuses
(which will increase “buzz” and attendance at rallies)
• Celebrity engagement to attend campus rallies
• Students promote Years of Living Dangerously on campus,
Campus Premieres in 2016, Screenings on the quad
• Incorporate campaign for a price on carbon as part of
“knowing” what tomorrow costs
College Campuses
Geographic diversity:
University of Michigan,
USC, Tulane, Harvard
Stanford, University of Chicago
Wash U, Northwestern,
NYU, GW, Brown, Middlebury
Texas
University of Miami
Social Media
Leading up to the “Party Like There’s KNOW
Tomorrow” we will promote the Know
Tomorrow campaign using social media
Instagram… # Know Tomorrow, engaging
students, professors, friends, family,
celebrities
Potential partnership with Twitter, Snapchat
Instagram
My grandchildren may not
know what sledding is
# knowtomorrow
Combustion engine obsolete
by 2030, Elon Musk
#knowtomorrow
Potential partnership with Instagram
Contest for most compelling post, winner wins a trip to
Paris for UN conference
Celebrity Involvement
We will reach out to celebrities to Tweet and
Instagram, also to “plug in” to campus
rallies, modeled after the Hip Hop Causes
campaign in 2004
Years of Living Dangerously provides
additional opportunity for celebrities to
gain recognition as social activists, not just
to students but to broader national
audience
Website
• Domain name Knowtomorrow.org is reserved
• Website will provide information on campus
events
• “We KNOW Better” section with facts from
climate scientists dispelling myths and fossil fuel
propaganda of “I’m not a scientist, we just don’t
know.”
Sponsorship Opportunities
•
Presenting Sponsor
Presenting sponsor logo on all signage
Presenting sponsorship limited to one sponsor
Speaking opportunities at all events and press conferences
Product sampling opportunities on campus
Table/booth for student engagement at all Know Tomorrow events
Recognition on website
Social media tagging
•
National Sponsor
Name on signage, national sponsors limited to 3-5 sponsors
Acknowledged in all press materials, campus signage and website
Opportunity for product sampling on all campuses
•
Local sponsor
Acknowledged in all local press materials, campus signage and campus press. Table/booth at local
campus event
•
Individual donor
Donors acknowledged on website
Donations of $10,000 and higher will posted on signage at campus events
KNOW TOMORROW
a campaign from Cool Globes, Inc.
• Cool Globes, Inc. is a non-profit organization established to raise
awareness of climate change using the venues of public art and
education
• Cool Globes: Hot Ideas for a Cooler Planet public art exhibition
premiered in 2007 in Chicago, with more than 3 milliion viewers
• From 2008-2015, the Cool Globes exhibition traveled across North
America, Europe, and the Middle East. Cool Globes Rio will open in
September 2015.
• More than 10 million people in 17 cities have seen Cool Globes. The
exhibit has been translated into nine languages (English, Spanish,
French, German, Dutch, Danish, Hebrew, Arabic and Portuguese.)
Cool Globes
Public Art with a Purpose
Cool Globes San Francisco
Cool Globes Copenhagen
Cool Globes Geneva
Know Tomorrow Advisory Board (in formation)
Doug Belgrad
President of Sony Pictures
Shepard Fairey
Artist, Activist
David Gelber (to be confirmed)
Producer”, Years of Living Dangerously”
Ambassador Fay Hartog Levin
Former Ambassador to the Netherlands
Chicago Council on Global Affairs
Michael Oppenheimer
Professor of Geosciences, Princeton University
Nobel Prize winner
Michael Schill (to be confirmed)
Dean, University of Chicago Law School
Jeff Goodell
Contributing Editor, Rolling Stone
Tom Steyer
Founder, Next Gen Climate
Paul Hanle (to be confirmed)
President, CEO Climate Central
Terry Tamminen
Former Secretary of the California EPA
Robert F. Kennedy, Jr.
President, Waterkeeper Alliance
Jeffrey Koseff
Woods Institute, Stanford University
Start Small…Dream Big
(stranger things have happened)