Transcript Eat less meat

Tim Finnigan Jan 2010
Eat less meat to save planet: British official
Vegetarian diet is better for the planet, says
Lord Stern
Meat wastes water, creates greenhouse gases
and could become as socially unacceptable as
drink-driving
Eat less meat 'to reduce climate change and
save thousands of lives'
People should eat less meat to reduce climate
change and save thousands of lives a year, a
Government-funded report has said
People urged to eat less meat and
dairy products to save the planet
Save the planet - eat less meat
ROLAND MILLER MCCALL
U.N.: Eat Less Meat to Save the Planet
'Eat fewer sausages to save the planet from global warming', Britons warned
A Forty Year Overnight
Success Story
There’s so much rubbish in
the regular stuff…at least I
know where I’m at with this….
It tastes like meat and its
healthy….
Yeah, I like Quorn…You know its
cooked properly so I won’t be ill
the next day
Difficult to differentiate it from
a normal burger….
Wot is it??? Buy Quorn…Buy
some Quorn….
Its low in fat, high in protein and
fibre so its good for you mate
I didn’t know thay did so many
products, I thought it was just
burgers and sausages….
….….
2010
Our Portfolio Has Evolved to
Meet a Changing Consumer
Base and Needs
Burgers
Fillets
1994
Pieces
Mince
Ready
Meals
In Sauce
Meals
Sausages
Breaded
Cutlets
2006
Pastry
Fajita strips
Topped escalopes
Nuggets
Pancetta pieces
Goujons
Picnic Eggs
Cocktail sausage
Deli
Slices
Toad in the hole
Pate
Sliced marinaded
mini fillets
Meatballs
Consumer barriers
Consumers are concerned about the environment and the majority have
tried to change habits with up to 92% agreeing that they regularly recycle.
Consumer barriers
Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that
they do not consider the environment when Grocery shopping.
Consumer barriers
Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they
do not consider the environment when Grocery shopping
Consumers consider that it is up to manufacturers and the
government to ensure that environmentally friendly products are
supplied and on sale.
Consumer barriers
Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they
do not consider the environment when Grocery shopping.
Consumers consider that it is up to manufacturers and the government to
ensure that environmentally friendly products are supplied and on sale.
However, the majority are not prepared to pay more for this, it is a
hygiene factor and in 2008/09 consumers have tightened their belts
further and as such, have become even less environmentally concerned.
Consumer barriers
Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they
do not consider the environment when Grocery shopping.
Consumers consider that it is up to manufacturers and the government to
ensure that environmentally friendly products are supplied and on sale.
However, the majority are not prepared to pay more for this, it is a hygiene
factor and in 2008/09 consumers have tightened their belts further and as
such, have become even less environmentally concerned.
The exception to the rule involves local produce which consumers
will seek-out more and more, but this is linked to a perceived
freshness and the desire to support the economy, not to the
environment.
Q. Recently there has been a lot of publicity about the environmental impact of eating meat. Some
experts say that the meat industry is responsible for more than half of all greenhouse gas emissions.
There have been calls for people to eat less meat in order to help protect the environment. Thinking
about this issue, if it was established beyond all reasonable doubt that eating meat is very
environmentally destructive which one of the following statements best reflects your own view
I would dramatically reduce
my meat consumption
Don’t know
3% 7%
I don’t eat much meat
so not relevant
I am a vegetarian so
not relevant
16%
6%
26%
I would reduce my meat 1
consumption a little bit 2
3
4
5
6
42%
Source; Opinion research among 2012 GB adults, January 2010
I would carry on eating meat
at the same rate as present
Q For many years, doctors and the Government have been urging people to eat a healthier,
more balanced diet. One of the biggest contributors to an unhealthy diet is red meat. Eating too
much red meat increases the risk of becoming obese, having a heart attack and developing
diabetes. In addition, many experts believe that red meat in particular is very bad for the
environment because of the greenhouse gas emissions associated with it. Thinking about this
combination of health and environmental reasons to eat less red meat, which one of the following
statements best reflects your own view
Don’t know
4%
I don’t eat much red meat
so not relevant
7%
The combination of health &
env. reasons is making consider
eating much less red meat
29%
20%
The combination of health1 &
env. reasons is making me
2
think about reducing my red
3
meat consumption somewhat
4
5
I am a vegetarian so
not relevant
6
6%
35%
Source; Opinion research among 2012 GB adults, January 2010
The combination of health & env.
reasons has no impact on my
intentions with regard to meat
consumption
Eat less meat to save planet: British official
Vegetarian diet is better for the planet, says
Lord Stern
Meat wastes water, creates greenhouse gases
and could become as socially unacceptable as
drink-driving
Eat less meat 'to reduce climate change and
save thousands of lives'
People should eat less meat to reduce climate
change and save thousands of lives a year, a
Government-funded report has said
People urged to eat less meat and
dairy products to save the planet
Save the planet - eat less meat
ROLAND MILLER MCCALL
U.N.: Eat Less Meat to Save the Planet
'Eat fewer sausages to save the planet from global warming', Britons warned
How can Quorn help???
“Help me!! I’m trying to eat
less meat but I don’t want
to give up all those recipes
and meals that I love….
www.mycoprotein.org
Because of Mycoprotein
Taste and Texture
Which allows Quorn foods to deliver against everyday consumer needs
Spun soya
chicken
mycoprotein
www.mycoprotein.org
Because of Mycoprotein
Taste and Texture
Health
Convenience
Environment
Which allows Quorn foods to deliver against everyday consumer needs
The strategy is constructed around six core issues for the food system
2. Ensuring a
resilient ,
competitive and
profitable food
system
1. Encouraging
people to eat a
healthy and
sustainable diet
3. Increasing food
production
sustainably
6. Increasing the
impact of skills,
knowledge, research
and technology
4. Reducing the
food systems
GHG emissions
5. Reducing,
reusing and
reprocessing
waste
The strategy is constructed around six core issues for the food system
1. Encouraging
people to eat a
healthy and
sustainable diet
6. Increasing the
impact of skills,
knowledge, research
and technology
2. Ensuring a
resilient ,
competitive and
profitable food
system
3. Increasing food
production
sustainably
5. Reducing,
reusing and
reprocessing
waste
4. Reducing the
food systems
GHG emissions
The strategy is constructed around six core issues for the food system
2. Ensuring a
resilient ,
competitive and
profitable food
system
3. Increasing food
production
sustainably
1. Encouraging
people to eat a
healthy and
sustainable diet
6. Increasing the
impact of skills,
knowledge,
research and
technology
5. Reducing,
reusing and
reprocessing
waste
4. Reducing the
food systems
GHG emissions
The strategy is constructed around six core issues for the food system
2. Ensuring a
resilient ,
competitive and
profitable food
system
1. Encouraging
people to eat a
healthy and
sustainable diet
6. Increasing the
impact of skills,
knowledge, research
and technology
3. Increasing food
production
sustainably
5. Reducing,
reusing and
reprocessing
waste
4. Reducing the food
systems GHG
emissions
Life Cycle Analysis Quorn Mince
Observations
- Developing the model takes time.
- Using a recognised approach is vital (PAS2050)
- Defining a defendable system boundary is crucial
- Converting secondary data to primary data is paramount
- Literature analysis may not reflect commercial reality.
Quorn mince is at least 3 times lower in embedded carbon than the
meat equivalent and could be up to 10 times.