Transcript James Harper

James Harper - Senior Communication Officer
The power of
student-led
sustainability
research
Little bit of information about Cynnal Cymru –
Sustain Wales
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Small NFP in Cardiff
Support Welsh Government with their Future Generations legislation
Help the Climate Change Commission for Wales
Run the Sustainable Development Charter
Education sector work
• Sharing good practice
• Close working with some FE / HE establishments
• Cardiff Business School
James Harper @marketingQB - the power of student-led sustainability research
Small Business &
Sustainability
Views &
communication
We teamed up with MSc Marketing Students
• To do research projects
• Contributed to their academic studies
• 8 week process
Concerns &
behaviours
Cardiff
University
Students &
Climate Change
James Harper - the power of student-led
sustainability research
Peter Davies
with Geri
and the rest
of the team
James Harper - the power of student-led
sustainability research
Pauline, the
team and lots of
stakeholders
James Harper - the power of student-led
sustainability research
Findings
You will be glad to hear that I’ve summarised these into some info-sheets
eating less
48%
meat & buying
‘not very
few new
60% fairly
much
clothes less
concerned
affect on
popular
recycling &
FG’
79% would
61% ‘neither
switching
change
agree or disagree
off lights
behaviours
that UNI is
popular
environmentally
friendly
corporate
reputation
want expert
most interested in
advice &
environment,
cost
latest news
energy & recycling
savings
James Harper - the power of student-led
sustainability research
What’s happened?
great
feedback
from
students
• The students passed with very high marks
promoted
widely
• They got to present to Lloyds Bank, FSB and the Climate Change
Commission for Wales
• Lots of learning about sustainability and climate change
• We got some brilliant data to support our work
• Important step towards more deeper engagement
BIG thanks to Pauline Sin Ting Ho, Chara Fotiou, Hing Lin
Wong, Xu Han, Ching-Yi Wu, Fei Song, Geri Saxionis and
Xiangying Chi
James Harper - the power of student-led
sustainability research
Thanks for the opportunity to speak
It would be great to hear from you – so please get in touch
02920 570-814
[email protected]
twitter @marketingQB
James Harper - the power of student-led
sustainability research