Transcript Day 4 Environmental - Personal web pages for people of Metropolia

Natural environment as stakeholder
• ‘Sustainability means running Earth Inc as
a corporation keeping the asset whole not
undermining the natural capital.’ Adapted
quote on page 577
• Industrial pollution with relatively little
concern with litigation to or lack of profit to
stop companies behaving in that way
Sustainability
• Brundtland Commission: sustainable
business is ‘business that meets the
needs of the present without
compromising the ability of future
generations to meet their own needs’
• Carbon neutral – a balance between
carbon dioxide produced and used
6 principles of sustainable success
1. Your business is part of a much larger
system
2. The culture of your business is
determined by the context you create for
it
3. The soul of a business is found in the
heart of its people
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True power is living what you know
You can’t predict the future but you can create
it
6 There is a way to make an idea’s time come
From Paul Dolan quoted on page 579
Two themes from Buchholtz and Carroll: Humans
are part of the natural environment
The environment itself is extremely complex
defying simple solutions
Top10 environmental issues
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Climate change
Energy
Water
Biodiversity and land use
Chemicals toxics and heavy metals
Air pollution
Waste management
Ozone layer depletion
Oceans and fisheries
Deforestation
Responsibility for environmental issues
• Smog toxic waste acid rain are ‘wicked’
problems by being interconnected:
responsibility is difficult to fix
• Tragedy of the Commons by Garrett
Hardin in Science vol 162 1968 1243-1248
• Nature is a polluter with species extinction
(volcanoes)
• Page 502 ‘Whose standards will determine
what is or is not ethical?’
Possible moral perspectives
• Kohlberg’s model of moral development?
• Utilitarianism greatest good for greatest
number of species?
• Golden Rule – ‘Do unto other species as
you would have them do unto you’
• Virtue ethics ‘Do I represent the human
species at its best?
• Ethics of care: natural environment as
silent stakeholder?
NIMBY- not in my back yard
• Community uses ever increasing amounts
of electricity but does not want a power
plant nearby….
• Avoids or denies the root cause of the
problem.
• Examples from your own experience?
• CERES principles on photocopy, or p605
The Greens
• Green consumers: light green consumers via
purchases not volunteer action.. Nearly 100% of
generation Y (born 1977-1994) received green
education in schools
• Green employees via pollution prevention
recycling energy and environmental audits. UK
2007 survey 69% liked green benefits from
employers
• Green investors new concern over climate
change via stock market, shareholder
resolutions: climate change as major concern.
Environmental focus is good for profits…
Business case for sustainability: Esty and
Winston
• Innovation and entrepreneurship from
sustainability
• Downside: society’s wrath (anger) such as
Union Carbide. Company size is no
defence
• The right thing to do –TINA –there is no
alternative. Shell: ‘There is no business to
be done on a dead planet.’
• Cost benefit analysis but proof?
• Triple bottom line: economic social and
environmental reporting.
• Strategic Environmental Management: Mc
Kinsey’s 7s adapted to form green
aspects, though the Ss themselves are not
altered see figure 15.8 photocopy. But this
is strongly internal