Transcript Position des Amis de la Terre sur les déchets Constat

First, you need a good idea !
The idea came from GP…
« 5 minutes of rest for the planet » for the IPCC meeting in
Paris on the 1rst of February 2007
and was not considered as a good idea by experts…
But we loved it at FoE-France !
It fitted in our strategy plan (mobilise, promote alternatives /
solutions, work for sustainable societies)
And we decided to coordinate if for a coalition on NGOs
Then you need tools to mobilise
And you create a buzz on the internet !
Our new climate change campaigner sent e-mails on
lists and put messages on blogs
And the message spread as a virus…
It even crossed the borders…
Our webpage calling for the action got…
more than 120 000 visits !
A simple message for the media
You have 1 or 2 minutes to explain the action
Message : people feel concern about climate change and
they are ready to change their consumption behaviour (link
with our campaign on home insolation)
Be ready for attacks
Prepare answers for all difficult questions
Results were amazing
Doozens of interviews on radios, lots of articles in papers and
even TV interviews !
A success
3 millions homes switched off their lights
About 10 millions people
Many monuments…
Eiffel tower, churches, town halls, even the Elysée
And the action was also a success abroad
Belgium (EU commission), Canada, Spain, …
Learning lessons
A great success to raise our profile
This action was not really part of a public campaign. It was
an opportunity. But it allowed us to raise our profile and to get
more attention from the public, media and decision makers in
the following months for our campaigns.
Having allies helps to have better results…
… but you have to share the success
Money is not a problem
It did not cost anything but time