Transcript Music Videos * Genre Theory

Music Videos – Genre Theory
12/11/13
Starter
Match the images to Andrew Goodwin’s Key Features:
3
Starter
3
Match the images to Andrew Goodwin’s Key Features:
AG1
AG6
AG2
AG5
AG3
AG4
Learning Objectives3
WALT:
Understand and apply Genre Theory to our own
music videos and evaluate its uses
WALB:
Applying Bloom’s Taxonomy
Genre
3
GENRE means ‘kind’ or ‘type’. It can be recognised by its
features. Andrew Goodwin suggested that music
videos have ‘genre characteristics’.
Name the music/video:
• Mansion/fast car/dance
• Dance/teenagers/high school
• High school/eyeliner/long black coats
• Long black coats/amplifiers/mosh pit
• Mosh pit/shorts/skateboards
Ext. What links these together? What does it suggest?
Genre
3
GENRE means ‘kind’ or ‘type’. It can be recognised by its
features. Andrew Goodwin suggested that music
videos have ‘genre characteristics’.
Name the music/video:
• Mansion/fast car/dance
• Dance/teenagers/ high school
• High school/eyeliner/ long black coats
• Long black coats /amplifiers/ mosh pit
• Mosh pit/shorts/skateboards
Ext. What links these together? What does it suggest?
Semantic/Syntactic/
Pragmatic
3
Rick Altman in his book ‘Film/Genre’ suggested
there were three ways of breaking down the
features of Genre:
• Semantic
• Syntactic
• Pragmatic
Make notes on your sheets from each of the
slides
Semantic
15
SEMANTIC – elements of the genre
• This is concerned with the conventions of
the genre that communicate to the audience
such as characters, locations, props, music,
shooting style and other signifiers
e.g. ‘bling’, HumVs/fast cars, swimming pools in
Rap music videos
Syntactic
15
SYNTACTIC – the order/sequence of elements
• This is concerned with the relations between
these elements and the structure of
narratives in genres
E.g. The Rapper sings about his success/wealth,
we see others excluded from that wealth or
enjoying it (women)
Note: the syntax of music videos is often
dictated by the story of the song/lyrics
Semantic
15
SEMANTIC – elements of the genre
• This is concerned with the conventions of
the genre that communicate to the audience
such as characters, locations, props, music,
shooting style and other signifiers
e.g. ‘bling’, HumVs/fast cars, swimming pools in
Rap music videos
10
15
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