Transcript Effect of Gold Nanoparticles of different sizes on dental

PA13A-1987. Navigating Negative Conversations in Climate Change (Invited)
Scott A. Mandia; John P. Abraham; Jan W. Dash; Michael C. Ashley
[email protected]
[email protected]
[email protected]
[email protected]
Abstract: Politically charged public discussions of climate change often lead to polarization as a direct result of many societal, economic, religious and other factors which form opinions. For instance, the general public
views climate change as a political discussion rather than a scientific matter. Additionally, many media sources such as websites and mainstream venues and persons have served to promote the “controversy”. Scientists
who engage in a public discourse of climate change often encounter politically charged environments and audiences. Traditional presentations of the science without attention paid to political, social, or economic matters
are likely to worsen the existing divide. An international organization, the Climate Science Rapid Response Team (CSRRT) suggests a strategy that can be used to navigate potentially troublesome situations with divided
audiences. This approach can be used during live lecture presentations, and radio, print, or television interviews. The strategy involves identifying alternative motivations for taking action on climate change. The alternative
motivations are tailored to the audience and can range from national defense, economic prosperity, religious motivation, patriotism, energy independence, or hunting/fishing reasons. Similar messaging modification can be
used to faithfully and accurately convey the importance of taking action on climate change but present the motivations in a way that will be received by the audience.
Reaching a Wide Audience
Sending the Right Message
www.climaterapidresponse.org
A match-making service to connect climate scientists with lawmakers and the media
Currently 151 members with four “match-makers”
Committed to providing rapid, high-quality information to media and government officials
Member scientists are chosen to cover a wide array of topics related to climate science (IPCC WGI, WGII, and
WGIII)
Selection based upon their publications in professional peer-reviewed scientific journals as well as good
communication skills
Inquiry sent via form on web pages
Matchmakers field inquiry and select scientists with the
appropriate expertise
Inquiry is sent to scientist(s) via email
Scientist(s) responds directly to inquirer via email or phone
call
CSRRT has fielded 335 inquiries
• Government
• Television
• Radio
• Newspapers , journals, magazines
• News wire services
• Many online news & information sites
• Other science communication organizations
House Climate Hearings (Jan, Feb, and Mar. 2011)
• Live chat via Web with Science
• Press conference post-hearing
White House Office of Science & Technology
Policy (May 2011)
• Severe weather report for John Holdren titled: A
brief assessment of the impact of large-scale
climate change on severe thunderstorms and
tornadoes
Climate Bloggers Group
Invitation-only group of international reporters, bloggers, and climate scientists that cover climate news 24 hours a
day
MSM members: Los Angeles Times, The Guardian (UK), AFP News Wire, others
Online news: Huffington Post, The Daily Kos, Mother Jones, others.
MANY bloggers including: Climate Progress, Skeptical Science, Media Matters, The Intersection, Climate Science
Watch, others
Goal: PROACTIVE instead of reactive – stories are framed with accurate information
Diverse group allows for all to see through various lenses
50% is audience (cautious, disengaged, doubtful) , dismissive will not be convinced
Distill Your Message:
Start with a take-home message. Let them know why they should care. INVERT YOUR PYRAMID
Avoid the science jargon but do not “dumb it down”
Use drama and tell a story
Emphasize the discoveries and not the caveats
Connect it to people’s lives somehow
Do not be modest – be proud of your work and show it
Beat the Curse of Knowledge:
Know the audience
Wear their shoes
What is their world-view?
How do I connect?
This takes advance preparation
How to Connect & Engage:
Keep the message simple
Find a few core points/ideas and stick with them
Capture attention by emphasizing the unexpected
Display emotion
Use metaphors, analogy, stories, etc.
Offer hope and choice
From: Physics Today
WE ARE OVERLOADING THE AIR WITH CARBON
CAUSING TOO MUCH HEAT TO BE TRAPPED
SOLVING THE PROBLEM WILL
REVITALIZE OUR ECONOMY &
SECURE OUR FUTURE
WE CAN DO THINGS NOW TO BEGIN
SOLVING THE PROBLEM
PEOPLE AND BUSINESSES ARE
ALREADY TAKING ACTION
NOW TELL OUR LEADERS THEY MUST DO SO ALSO
Download Messaging Box at http://bit.ly/QnITFz
Webinar Series: A Scientist’s Guide to
Communicating Climate Science
http://bit.ly/H649oI
Conservative radio interview – listen to how Mandia connects
with the 50% using strategies listed above