Transcript Music Industry - VET Music/Tech Production

Music Industry Presentation:
By Max Handsaker
Sectors of the Industry:
• Sectors can be described as different specialists or Area’s (Within the music
industry) which work together to help complete and produce a final
product, in this case it would be Music.
• 1. Performance: Performance is when an artist performs their work, for
example at a concert or Live TV show etc.
• 2. Song writing and recording: This involves the artist writing and creating a
song, and then with the help of producers (The artists could be the
producers themselves) record, edit and create a finished product of the
song.
• 3. Advertising: This involves promoting a Tour, new album or song. It is
designed to help create hype and produce more sales. It can be used in TV,
Bill boards and Social networking etc.
Products and services within the music
industry:
• Streaming services: This is where you can subscribe (Mostly by a monthly
payment) to a certain music streaming service, and in turn you get you get
to access the music that is included in the service as much as you want.
• Music distribution: It may be by selling albums online or in stores, through
streaming services, but in its core music distribution is the distribution of
music throughout a country/countries.
• Music recording: The main product is the ‘end’ product, or in other terms
songs/music. This is what the music Industry is centred around and is
designed to create and distribute. Every job/sector etc. goes back to the
end product. Music recording is when The base product is recorded, edited
so it can be distributed
Major industry bodies:
• Industry bodies are designed to help structure, promote, protect the
interests and welfare of the people within it, and to help keep
everything running.
• 1.Musicians Union of Australia: This is designed to help regulate,
create and structure music awards within Australia.
• 2. Australian Music Association: This is the industry body which
represents the music products sector. For example, Manufactures,
retailers etc.
Inter-relationships between the music
industry and other industry’s
• The relationship between the music industry and the film industry is
incredibly important. One of the key reasons films are as proactive,
entertaining and emotional as they are is because of the music within
it. Music plays one of the most important roles in creating a film. A
whole genre of music/industry has been created to go hand in hand
with film, while millions of artists have been included in film, which
helps boost and promote their work. Film helps promote the music
industry while at the same time Music helps to create the end
product of a film
Economic value of the Music industry:
In 2014 the music industry was reported to be creating up to $16.6
billion per year. On average the record label makes 63% of this, while
the distributors make 24% and finally the musicians make 13%. For
every 1,000 sold, the average musician makes $23.40
Its important to take into account that these statistic differ between
countries, years etc. and are only a rough overview.
How has music changed the social norms of
Australia?
• Music has become one of the largest multimedia platforms in
Australia, and with the rise of local music the attitude towards music
has changed. Not just ‘music’ but now the art of creating music etc.
has not only become more well known and admired, but has also
become a legitimate job and career path. And with the rise of social
networking and easy access to professional music tools, more and
more people have taken up creating music as a hobby etc. and
through this the Australian music industry has grown, creating more
jobs etc.
Careers in the Music Industry
• Lyricist: A lyricist creates lyric for a song/tune. Sometimes they will
also make the accompanying music, sells the lyrics or creates lyrics for
a premade tune.
• Music Technologist: Music technologist are experts at in producing
music using technology. They predominantly use computer programs
to create music. They help create programs needed to make music
and do research within the genre/technology etc.
• Producer: The producer organizes and supervises all aspects of the
music industry. They might work with a performer in the studio for
example.
Workers rights:
• Right to privacy: Workers can expect the privacy of confidential
information to be maintained
• Worker duty of care: Workers have a duty of care to work in manner
which doesn't put themselves or other workers at risk.
• Making a claim: If a worker is injured/sick , they have a right to
request time off work to rehabilitation/heal etc.
Unions, Employers and Professional
associations in the music industry:
• Musicians Union of Australia: Designed to promote and protect the
welfare/rights of the employees and members of the music
industry/members of the union.
• Australian Music Association: This represents the music products
sector. For example, Manufactures, retailers etc.
• Australian Copy Write Council: the ACWC represent the peak bodies
for professional artists and content creators working in Australia’s
creative industries and Australia’s major copyright collecting societies.
Music Technologist:
Discuss how technology has contributed to the
work opportunities for that specific pathway:
• As music production/technologies have evolved, so has the genre of
Electronic etc. It has become on of the largest and most popular
genres of music, and has worked its way into other genres as well (for
instance rap). Because of the popularity of the genre’s, a rise in
demand for musicians/Music Technologists has gone up significantly.
It has created a whole different genre, and path way which is always
evolving and changing, and constantly creating new jobs. In its
essence, as technology has evolved, so has this musical pathway, and
as technology changes and evolves, so does the pathway.
Explain the upgrading of skills required by
someone in this career to keep up with relevant
technology:
• Someone in the career of a Musical Technologist, has to always keep
update to date with changing technology's. As technology evolves, so
does the genre. They need to have the willingness to change, the skill
to be able to catch on to trends, or the skill to create one. And above
all a Musical Technologist has to keep up to date with technology and
how people use it, because their whole pathway/genre centres
around it.
Bibliography:
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http://www.musicians.asn.au/union/about.html
http://us.music-jobs.com/jobtypes/job-descriptions.php
http://www.australianmusic.asn.au/
http://www.worksafe.vic.gov.au/laws-and-regulations/worker-rights-andresponsibilities
• http://wesleyskrvetmusic.weebly.com/uploads/2/5/2/5/25253725/tp1.2complet
e2015.pdf
• https://nationalvetcontent.edu.au/alfresco/d/d/workspace/SpacesStore/032663
00-4a4f-445b-b2acc883360ef76a/13_03/content_sections/sources/sources_pop6.htm
• https://nationalvetcontent.edu.au/alfresco/d/d/workspace/SpacesStore/032663
00-4a4f-445b-b2acc883360ef76a/13_03/content_sections/sources/sources_pop8.htm