Transcript Ben Tuxworth

The public and sustainability
DEA Big Global Society, 2/11/10
Forum for the Future | Ben Tuxworth
2009 EU Eurobarometer 313 Europeans’
attitude to climate change
It’s not worth Britain trying on climate
change when others do little
Defra 2010 Omnibus Survey on Public attitudes and
behaviours towards the environment
Being green is an alternative lifestyle, not
for the majority
Defra 2010 Omnibus Survey on Public attitudes and
behaviours towards the environment
2009 EU Eurobarometer 313 Europeans’
attitude to climate change
Influencers for pro environment action
90
80
70
60
50
40
30
20
would influence
behaviour
would trust for info
10
0
Defra 2010 Omnibus Survey on Public attitudes and
behaviours towards the environment
Fear of the abyss
Being green is
being weird
My kids will think
badly of me
Others won’t bother
but apparently I
must
It’s too big to solve
Making sacrifices
to be worthy
Saving money
Avoiding waste
Having fun
Being creative
Being part of a
community
What do my
friends/entourage/tribe
think/do?
Small actions make a
difference
The public and sustainability
Forum for the Future | Ben Tuxworth
[email protected]